douro - workshop "hyperpaysages d'europe" - filinto girao

Ricardo MagalhãesChefe de Projecto da EMD - 2009

III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES

Boundaries and Location

The Alto Douro Wine Region is an area on the North of

Portugal with 25.000 hectares inscribed in December 2001

on the UNESCO World Heritage List, in the category of

cultural landscape.



Classified Area

Área 24.629ha

RDD

The Classified Area

includes 13th

municipalities:

Mesão Frio, Peso da

Régua, Santa Marta de

Penaguião, Vila Real,

Alijó, Sabrosa, Carrazeda

de Ansiães, Torre de

Moncorvo, Lamego,

Armamar, Tabuaço, S.

João da Pesqueira and

Vila Nova de Foz Côa, and

represents tem per cent of

the Demarcated Douro

Region.




ALTO DOURO WINE REGIONUNESCO WORLD HERITAGE

14th December 2001

The Alto Douro Wine Region is a unique example that

illustrates the relationship between man and natural

environment. It is a monumental combination of man´s work

in nature.


Statement of Value and Unique Nature


The cultural landsacpe of Alto Douro is:The cultural landsacpe of Alto Douro is:

- A combined work of Man and Nature;

- Evolutionary and living testimony of a remarkable ancient cultural

tradition ;

- Testimony of a living civilization, centered on wine quality;

- A significant example of a landscape illustrative of different periods of

human history .




And the expression of:And the expression of:

- a unique relationship with the natural elements ;

- the determination and boldness human ;

- a human ingenuity and their understanding of the water cycle and

materials;

- Intense affection and almost came to love to the vineyards.




The Alto Douro is a mosaic of diverse cultures, woods, water lines,

crowded and seats allocated to agricultural farms.

The characteristics of excellence of the cultural landscape

evolving and living in the Upper Douro have strong potential to

support a production standpoint:

- Around the production of wines of Port and Douro ;

- In the context of cultural tourism and leisure.




The monumentality of the humanized landscape testifies the

enormous effort of generations of growers who, for centuries, are

dedicated to vine growing in harsh environmental conditions but

conducive to producing wines of quality and typicality renowned

since the XVII century.




PRECEDENCE

TERRACES

To cultivate the vines on steep, rocky slopes of Douro and its

tributaries was necessary to produce ground and build terraces

(terraces) supported traditionally by walls of shale, which combine

today with new ways vineyards frame. Precedence Eldership

The landscape of the Douro wine is thus a complex architecture, The landscape of the Douro wine is thus a complex architecture,

blending different techniques of organization of the landblending different techniques of organization of the land..



TERRACES



PRECEDENCE

RAVAGE

There are still a few spots of significant ravages (vines dead), now

occupied by weeds, but it is still possible to see the walls that

supported them.

In the landscape are still some rare ravages that received vine

again.



RAVAGE



PATTERNED LANDSCAPE

The combined work of nature and man, which is the landscape of

the Douro, results from the balance achieved between the slopes,

the scarcity of water and soil with shale crops carefully chosen and

adapted over generations.


The landscape is dominated by permanent crops, vineyards, olive

groves and almonds, side by side with extensive patches of

Mediterranean bush.



"In DOURO images are so impressive that cling to "In DOURO images are so impressive that cling to

the breast and would never take off" ... the breast and would never take off" ...

PATTERNED LANDSCAPE



There are certain points, certain hours, some magic

moments. Those unique moments combine the aesthetic

with the ethical dimension, because symbols are

attached to authenticity and pride of belonging to the

land.

PATTERNED LANDSCAPE


LANDSCAPE REFERENCES

THE WALLS

The succession of shale walls in the landscape is the most

important reference, making us reflect on the hard work behind it.

The set is remarkable not only for its size, but also for the skill with

which it was built.



THE WALLS



LANDSCPE REFERENCES

THE FARMS

Farms in the Alto Douro are an important reference in landscape,

providing a continuum of vineyards majestically ascend the slopes,

easily referenced by the houses surrounded by buildings,

especially linked to the wine production.

They are matrix of human occupation.They are matrix of human occupation.



The array of territorial occupation is based on farms and in small

clusters.

From this array one must make the best and work it with the

delicacy of a filigree.

Building a capillary system of the territory immune to "spills“.

It is imperative that public policies to the nodes of the system

gain communicating polarizing capacity.


LANDSCPE REFERENCES



THE FARMS



THE SETTLEMENTSTHE SETTLEMENTS

Villages are, in general, the high quotas of slopes, where stands

the white of the houses. Within the villages there are notable

elements of vernecular architecture, although more recent

constructions have often distorted the character.



THE SETTLEMENTS




We are giving greater attention to the size of intangible We are giving greater attention to the size of intangible

heritage that is its most permanent formula. It is about heritage that is its most permanent formula. It is about

behavior, attitudes, emotions and memories that are behavior, attitudes, emotions and memories that are

transmitted from generation to generation and that no transmitted from generation to generation and that no

cataclysm has removed ... cataclysm has removed ...

THE SETTLEMENTS



THE SACREDTHE SACRED

In a region where landscape was deeply humanized by the secular

work of generations of growers under difficult and even hostile

conditions, it was possible to create a product of excellence,

through practices and traditional knowledge, the sacredness of

nature corresponded to the production of a “spirit of the place”

that incorporates mystifying it.




THE SACRED



Frank Lloyd Wright, one of the architects of modernity, Frank Lloyd Wright, one of the architects of modernity,

used to say that God reveals himself in small things.used to say that God reveals himself in small things.

The divine component of the territories comes from The divine component of the territories comes from

small differences that can be exploited in order to small differences that can be exploited in order to

promote themselves abroad and be internally cohesive. promote themselves abroad and be internally cohesive.

Projecting what is unique to promote identity. Projecting what is unique to promote identity.

THE SACRED


THE CREATORS OF LANDSCAPE

“And men made the wine…

"And men made the wine ..."


Um Recurso Diferenciador para Valorizar

O Alto Douro Vinhateiro, Património da Humanidade, classificado com o estatuto “paisagem cultural evolutiva e viva”

A

Diferenciator Resource for

Valuing

Douro, Living Wine Region


Uma Meta Global

Aumentar a geração de negócio e riqueza na região do Douro, através da diversificação de actividades

A Global goal



O Vinho, a Cultura, o Património e o Ambiente, na sua ligação ao Turismo

Quatro Dimensões

Four Dimensiones



Quatro DimensõesWINE TOURISM

LANDSCAPE CULTURE



The Douro Demarcated Region

The Côa Valley

The Natural Park of Douro Internacional

The “Wine Villages”



Qualificação, desenvolvimento e promoção do Enoturismo/wine tourism na região do Douro Vinhateiro;

1. Enoturismowine tourism

Wine Tourism



Douro, a Primeira Região Vinhateira Demarcada do Mundo

Vinho do Porto

Vinhos do Douro de Excelência

Enologia e Investigação

Reconhecimento Internacional

Prémios & Distinções

Douro,

the first Demarcated Wine Region

of the World



Douro, Paisagem Única

Quintas do DouroMuros de xistoRede de Miradouros e Caminhos

Douro,Douro,

Single LandscapeSingle Landscape



Douro, Destino Turístico de Excelência

EnoturismoTurismo de naturezaTouring culturalCruzeirosRota do Vinho do PortoAldeias VinhateirasEscola de Hotelaria e Turismo

Douro,

Tourist Destination of

Excellence



Alto Douro Vinhateiro e Parque Arqueológico do Vale do Côa Património da Humanidade by UNESCO

Comboios históricos

Caminhos da Literatura: de Miguel Torga a Aquilino Ribeiro

Os mosteiros de Cister

Castelos, Igrejas & Palácios

Douro, Território Cultural Vivo

Douro, Living Cultural

Territory



Qualificação e diversificação da oferta de estruturas e de serviços turísticos, culturais e ambientais que reforcem a competitividade dos produtos de touring cultural e paisagístico e de turismo de natureza;

3. Touring cultural & turismo de natureza

Um Programa de Acção

Cultural Touring &

Nature Tourism



I) Qualification of regional economic basis. The conversion of

vineyards without loss of diversity, without reducing its

value.

The emergence of new organizational practices.

II) The emergence in the tourism sector, with an horizontal impact

throughout the region. The diversification of supply. Animation and

territorial marketing.

Ten Challenges… or Commandments ...


III) To open the Douro to the world. The integration into

networks of knowledge.

IV) To combine the management of the day (short term) with

strategic planning (long term).

V) To promote the matrix “farms" as a standard of land use and

tourism product.



VI) To reverse the trend of dispersion, of the diffuse and

atomization. To provide the most effective instruments of territorial

management.

VII) To mitigate dichotomies: center-periphery / new-old / historical /

modern / inside-out ...

VIII) To combine the management of the day (short term) with

strategic planning (long term).



IX) The sustainability of the vineyard landscape, heritage

sites, requires the sharing of benefits and costs between

levels of government, between public and private.

X) The necessary joint of the Sector with the Territory or the

necessary policy mix in an classified area.



To Promote Heritage has to lead to a process of value creation?

A process of territorial qualification

Landscape is not simply a catalog of its parts

It is rather a result of different combinations of space in the course of time

Interpreting the landscape is to realize a social project


There have been wills

There have been politicies

There have been instruments

What has been missing ?

… appropriate governance?

… scale?

… unity and partnerships?


There is clear civic weakness.

How to reverse this situation?

Generating discussion, creating involvement,

comparing ideas, improving organization, creating a

spirit of solidarity and a common vision of the future.



DOURO, reservation of good wine

DOURO, reservation of landscape

DOURO, reservation of cultur

DOURO, FOREVER!



THANK YOU!THANK YOU!

Pictures kindly provided by Douro Museum, IVDP and Ricardo MagalhãesRicardo Magalhães

Chefe de Projecto da EMD - 2009


douro - workshop "hyperpaysages d'europe" - filinto girao

Travel

international conference

alliance of landscapes

unique nature

ha rdd ricardo magalhes

statement of value

nature evolutionary

unique example

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