dotmailer: integrated, personalised, targeted email marketing
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Transforming email marketing for Magento users
@dotMailer @Magento #emailmarketing
145 billion emails sent per day
Retailers single most important
form of customer
communication
34% of email users access their
email through their mobile
device
Everybody is reading email
Shopping Cart Traffic
Email, 56.80%Direct, 17.90%
Search, 10.30%
SEM; 4.80%
Link; 4.30% Social Media; 1.70%
EmailDirectSearchSEMLinkSocial Media
@dotMailer @Magento #emailmarketing
What are the biggest email marketing challenges you face in the next 2 years? – Forrester
Increasing open and click-through rates
Managing email frequency and cadence
Leveraging segmentation
Leveraging dynamic content
Integrating email with other channels
38%
38%
43%
50%
57%
@dotMailer @Magento #emailmarketing
1. Increase Upsell and Cross Sell Opportunity
2. Identify your most valuable customers
3. Higher customer retention
4. More targeted marketing content
5. Clearer targets for your marketing initiatives
6. Increased ROI on marketing campaigns
7. Detailed reporting
7 Ways You Can Benefit from a 360-degree view
@dotMailer @Magento #emailmarketing
SegmentationPersonalisationAutomation
“Email marketers estimate
30% of email revenue derives
from targeting to specific
segments”
Intelligent Email Marketing that Drives Conversion, 2012
Increase sales and engagement
Relevant communications
Increases open and click through rates
Reduces unsubscribes
Increased ROI
Increased return on relationship
The advantages of segmenting your email lists
@dotMailer @Magento #emailmarketing
“61% of consumers say they feel
better about a company that
delivers custom content, they are
also more likely to buy from that
company”
Forbes, 2013
Personalisation vs Dynamic content
Uses values that already exist in your database, e.g. a contact’s name, hometown, or birth date
Changes pre-created content
in a recipient’s email
campaign, based on database
rules
Uses blocks of HTML, not
elements from the database
Only 1 email needs to be sent,
that may render in dozens of
different ways
Creates a customised
message for each recipient of
your email campaign
@dotMailer @Magento #emailmarketing
“Triggered emails have 50%
higher open rates than non-
triggered emails”
KISSmetrics, 2013
Welcome email
Reorder or order reminder emails
Birthday or special occasion emails
Abandoned cart emails
Abandoned site browsing
Triggered Emails You Should Be Doing
@dotMailer @Magento #emailmarketing
Data is Key – Your campaign is only as good as your
data
Don’t treat them all the same – Segmentation is key
Dynamic triggered emails – Automated, personalised
and revenue generating email campaigns
Design for mobile devices – When you are creating
your email messages, you need to design them for
mobile devices
Key Tips
@dotMailer @Magento #emailmarketing
dotMailer Clients
@dotMailer @Magento #emailmarketing
Demonstration:
dotMailer’s integrated solution.
@dotMailer @Magento #emailmarketing
Any Questions?
Jonny DixoneCommerce Channel Manager