Social Media

Text DYEJO to 50500 @dyejo

Text DYEJO to 50500 @dyejo

Text DYEJO to 50500 @dyejo

Text DYEJO to 50500 @dyejo

STONE MASON

#1

STONE MASON

#2

Samuel Pierpont Langley

Recipe for Success Well educated

-Professor -Secretary of Smithsonian

Well connected -Bell -Carnegie

Well funded -$50k (equivalent to $1 million)

Recipe for Success -Well staffed

-Dream team of engineers -Well covered by media

Purpose? -First -Rich -Famous

Recipe for Failure No funding

-Funded from bicycle shop No education

Purpose? -Inspired -Passionate -Persevered

-5 sets of parts

December 17, 1903 Kitty Hawk, NC 59 seconds; 120 feet

Funnel

Platforms

Create a Business Page Consider the optimal posting cadence Create a content calendar Inform, Educate, Entertain

Pinterest has tremendous reach among women. Among US female internet users, 42% reported being on Pinterest in Pew's late-2014 survey, compared to only 13% of men.

Instagram has become the most important and most-used social network for US teens.  32% of US teenagers cited it as their most important social network in Piper Jaffray's twice-annual teen survey, compared to only 14% saying that of Facebook.

Snapchat, Vine, and Tumblr had by far the most youthful user bases of the social networks we looked at.  45% of Snapchat's adult users are between 18 and 24, followed by Vine (28%) and Tumblr (28%), according to comScore.

LinkedIn enjoys high adoption among highly educated and high-income users.  LinkedIn is used by 44% of Americans with income of $75,000 or more, according to Pew.

The aging of Facebook, Twitter, LinkedIn, and even Pinterest is more apparent than ever. That's especially true of Facebook: Less than two-fifths of Facebook's adult user base in the US is aged 18 to 34, according to comScore.

4 Rs

Real Relevant

Responsive Relationship

Real

1

Develop your online persona and voice. Be authentic and consistent, not false, fake, and fraudulent. Be truthful, honest, and accurate. Don’t exaggerate or embellish.

Relevant

2

Identify who you want to speak to (define your audience). Create content that will speak to that audience. Continue tweaking your strategy by adding new targets as they become important. Build a relationship of trust.

Responsive

3

Create a dialogue with your target audience. Engage, react, and respond.

Relationship

4

6 Bs

Be Valuable

1

Inform Educate Entertain Answer this question: “Why would people share this?”

Be Gracious

2

Share good content from others Say “thanks” Be positive or be silent

Be Organized

3

Create a calendar Be consistent Use third-party tools (e.g., Hootsuite, Buffer, Sprout, Tweetdeck, etc.)

Be Visual

4

Use still images Use video

Be Timely

5

Relevance is key Use “social listening” to understand and respond to hot topics

Be Curious

6

Always experiment and optimize Learn from others Use “Incognito” mode in Chrome

What does Haley do well? What could she improve?