doritos
TRANSCRIPT
Group: AppleĐào Ngọc Lan Đài - 1258007
Nguyễn Thiên Phương Linh - 1258030Trần Ái My -1258033
Nguyễn Thị Trà My - 1258034
SENSORY MARKETING• Doritos company pays extra attention to the impact of
sensations on their products.
• They focuses on senses of human : + sight/vision + sound + smell/odor + taste + texture
Sight/Vision• Package design
Sight/Vision• Colour
Sight/Vision• The shape and the colour of chips
Flavour and Odor• Varied flavor : original and combined flavour
Sound and Texture• Used more in advertisements• Crispy• Product easy to hold
Marketers need to understand the wants and
needs of different consumer segment
Customers are different!Divide them up!!!
Content1) Age2) Status3) Social Class and Income
Age
Status
Social Class and Income
History• Introduce in 1964 by
American food company Frito-Lay.
• In 2013, the company change its logo and slogan “FOR THE BOLD”
Target Consumer• 18-24 years old• Like adventure,
challenge and try new things
• Funky, unique• Live 24/7
Children Market3 distinct markets:• Primary market• Influence market – Parental yielding• Future market
Consumer Socialization
• Parents’ influence • Television and the Web
SOCIAL MEDIA
YOUTUBE
TWITTER - WEBSITE
CLIP• http://www.youtube.com/watch?v=iM6LdcyinW8• http://www.youtube.com/watch?v=NmIGTTy8pI0
Thank you for listening