dorie clark - the new thought leadership - ims boston 2012
DESCRIPTION
Social media provides unprecedented opportunities for executives to build their personal brands and develop a reputation as thought leaders. Drawing on her popular Harvard Business Review article and forthcoming HBR Press book, Reinventing You: Define Your Brand, Imagine Your Future, Clark will outline concrete strategies you can follow to create powerful content, leverage the power of the echo chamber, attract the notice of opinion leaders, and build an engaged following.TRANSCRIPT
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{ The New Thought Leadership
Establishing our Personal Brand in a Social World
#IMS12 @dorieclark
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William Simon Was Wrong
#IMS12 @dorieclark
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Personal Branding is 101 Thought Leadership is
201
#IMS12 @dorieclark
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What can you offer that no one else can? What’s your narrative arc?
#IMS12 @dorieclark
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Build Your Credibility Brands
Wingmen Causes Awards Subtle Cues
#IMS12 @dorieclark
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Build Your Impact Strategic Laddering Making Friends with the Media The Secret of Leadership Roles Start Your Own The Multimedia Mix
#IMS12 @dorieclark