“Creating, Maintaining and Dominating the Online Social World”

• We are digital media strategists. (social & mobile)• Established to create, maintain and dominate the

online presence for business.• 30 years combined experience.

Industry Statistics

• 84% of all consumers go online for products & services

• 85% of searches are on Google• Less than 5% go to the second page of Google• Of all local searches, 8 out of 10 will go online

first• 66% of all commerce is conducted on a local level• Bing awards websites users based upon “likes” or

“fans”

Social Media Facts• There are over 2.5 billion daily views on

YouTube• Facebook has over 1 billion users and 50% are

active • In 2010, Generation Y began to out number

baby boomers and 96% have joined a social network of some sort

• Social media is the #1 activity on the Internet• Twitter was the most popular word in the

English Dictionary in 2009• The average time spent on Facebook is 55

minutes• 800 million search queries daily on Twitter• Over 50 million plus tweets daily from active

users

What does Dorian Marketing Group Do?

The Social Umbrella

• Networks – Facebook• Blogs - WordPress• Micro Blogs – Twitter• Video Networks – YouTube, Viddler, Vimeo• Directories – Merchant Circle, Yellow Book• Press Releases – Click Press• Mobile Marketing – Applications

Build Community

• Friends• Family• Clients• Prospect

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How do others feel about your product, brand or services?

What are your friends, family and neighbors saying?

Are you harnessing the power of word of mouth?

FaceBook

Build Content• Photographs• Testimonials• Videos• Coupons• Offers• Reviews• Company Information• Success Stories• Brochures• Flyers & Print

Communication

• Sharing of news & reviews• Brand management• World of mouth• Special events• RSS Feeds• SMS – Push Notifications• Instant Messaging• Email Marketing

Twitter

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Is Your Website Easy To Maintain?

Are you mobile ready?

• As of 6 months ago, smart phones exceeded pc sales globally. A trend that will only increase. There are currently 400 million smart phone users, a number that will double by 2012.

• SMS is still king of mobile messaging with more than 6.1 trillion messages sent in 2010

Why Go Mobile?

Apps Are Preferred Over Mobile Web

AdMob Mobile Metrix Report:•Users are highly engaged with apps•Android and iPhone users spend 79-80 min/day using apps•Users download 9 new applications/month

ABI Research: App Downloads Skyrocketing:•6 billion app downloads projected in 2010•Up from 2.4 billion in 2009

Basic App Features

• Interactive Contest Form and Lead Capture

• GPS – Locations Base Finder & Google Maps

• Mobile Coupons• Push notifications

linked to time offers• Inventories, Parts

Boutiques & Specials

• Network Links to Community and Cross Promotion Partners

• RSS Feeds, Testimonials, Events

• One Stop for all Social Media

• Appointments & Scheduling

Build Your Brand, Drive Traffic, & Empower You The Business

Develop an Umbrella with a Local & Regional Footprint for Your Brand

SavingsSavings

EventsEvents

NewsNews

FriendsFriends

OffersOffers

SpecialsSpecials

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