Dora ADLOVITS / Edith MAYERHOFER

Young Lions 2013 MEDIA Competition

Young Lions 2013 MEDIA Competition

An ordinary day in Vienna…

… except of

Die SONNE scheint für alle gleich

Die SONNE scheint für alle gleich

Wo wären Sie jetzt, ohne Ihre Ausbildung?

Young Lions 2013 MEDIA Competition

Wo wären Sie jetzt, ohne Ihre Ausbildung?

• Create high awareness fast by Guerilla Marketing

• Blackboards with phrases all over Viennai.e. „What would you‘ve reached by now, without your education?“

• No direct hint to SONNE

• Added media value by Word-of-Mouth-effect

online

offline

• Revealing SONNE International as the organizer of the activity

Young Lions 2013 MEDIA Competition

Guerilla Action

SEM CampaignSocial Activiation FB Ad Space UnitFB Sponsored Ads

Page Post AdTwitter Postings

Targeted newsletter directly to the decision

makers

Young Lions 2013 MEDIA Competition

Media Share of budget

Social Media (Facebook, Youtube, Twitter) 40%

Search Marketing 24%

PR-activities (radio, TV, print) 20%

Newsletter 16%