doodle redesign 2011 - presentation uxcamp berlin 2011

Download Doodle Redesign 2011 - Presentation UXCamp Berlin 2011

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A presentation about Doodle's Redesign 2011. From the UX team's perspective. How we did it. Insights and learnings.

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  • 1.The biggest(non-)Redesignin DoodlesHistory
    RetoLmmler, Rahel Vils

2. Agenda
Aboutus
Howwestarted
Howitbecame a Redesign
The process
Ourlearnigs
Discussion
3. Im a Mac
Rahel Vils
Web & User Interface Designer
namics AG
MAS HCI (in progress)
4. Im a PC
RetoLmmler
VP Product Management

  • BS Computer Science

MAS HCI (in progress)
5. Start small
6. Start small
Lessismore
Easierestimations
Easier to sell to themanagement
Find thebestdesigner
Severaldesigners: sametask
7. 1. Analyse theproblemzones
8. Boxed Design
9. Nopadding
10. Tetris
11. Advertisement
12. ?
13. Poll info
Vote
Advertisement
Functions
Socializing
14. 2. Prioritization
Whatisthegoal of thesite?
15. 1
Poll info
2
Vote
5
Advertisement
3
Functions
4
Socializing
16. 3. Definedmaingoals
Intuitive & simple
Time saving & fast
Light & fresh
17. 4. Change it
18. 19. Doodle info
Poll info
Function
Vote
Function
Socializing
20. Clear separation
Toprotectyourown Corporate Identity (CI)
21. The reasonfortheRedesign
22. Howweworked
23. Iteration Start
Build
UCD
24. Iteration Start
Build
UCD
25. 1. Requirements & Analysis
26. Options
27. 2. Paper-Prototyping
Options
28. 3. Hallway-User-Test
29. 4. Interactive Prototype
30. 5. In-House User-Test
31. 6. Visual Design
32. 7. Remote User-Test
33. 8. Revised Visual Design
34. BiggestLearnings
Form followsfunction
Dontassumeanything. Test it. Often.
Expectation Management (prior to Launch)
35. First userreaction (after 2 min)
36. 37. 38. Howis UCD handeled in your Company?