CAPLINQ Europe BVManufacturer | Distributor | Partner

See what the perfect European Market Partner can do for your business

DON’T GO BLIND INTO EUROPE

- Bringing the value of logistics and fiscal representative together

- We are engineers and technical representatives

- We travel through Europe, the Middle East and Africa

- We meet with designers and engineers, not just purchasers

TECHNICAL REPRESENTATIVE

CAPLINQ GETS WHAT MARKET PARTNER MEANSThese services summarize the value we bring to your company

- We build brand and product awareness: online and offline

- We design technical datasheets, selector guides and brochures

SUPPLY CHAIN SPECIALISTS

MARKETING STRATEGISTS

Market andLogistics Partner

CAPLINQ Europe BVManufacturer | Distributor | Partner

1. Technical RepresentationCovering Europe, Middle East and Africa (EMEA)

2. Marketing StrategistDeveloping product awareness online and offline

3. Supply Chain SpecialistBringing together the value of logistics and fiscal representation

PRESENTATION OUTLINE

CAPLINQ Europe BVManufacturer | Distributor | Partner

Covering Europe, Middle East and Africa (EMEA)

TECHNICAL REPRESENTATIVE

TECHNICAL REPRESENTATIVE PROBLEM SUMMARYDoes this sound familiar to you?

OUR PRODUCT IS TECHNICAL IN

NATURE

OUR PRODUCT IS TECHNICAL IN

NATURE

… we don’t need salesmen, we need engineers and

technical representatives to talk to our customers.

… we don’t need salesmen, we need engineers and

technical representatives to talk to our customers.

CUSTOMERS WANT US TO HAVE DOMESTIC

PRESENCE

CUSTOMERS WANT US TO HAVE DOMESTIC

PRESENCE

… how can we let our customers feel like we are

local while running a factory back at headquarters?

… how can we let our customers feel like we are

local while running a factory back at headquarters?

I CAN’T FLY TO EUROPE FOR EVERY CUSTOMER

CALL

I CAN’T FLY TO EUROPE FOR EVERY CUSTOMER

CALL

… but I know that we need to be in front of the

customer, or we will be forgotten.

… but I know that we need to be in front of the

customer, or we will be forgotten.

CAPLINQ IS YOUR MARKET PARTNER IN EUROPE, MIDDLE-EAST AND ASIA (EMEA)

CAPLINQ EUROPE BV

CAPLINQ Europe BV has a technical sales team comprised of engineers and technical sales staff just outside Amsterdam, the Netherlands.

We are specialized in technical sales, and meet with the engineers and designers at customers locations throughout Europe, the Middle East and Africa.

Our European offices is withindriving distance to Germany, France and the Benelux. Most other customers are within a 3 hour flight.

Developing product awareness online and offline

CAPLINQ Europe BVManufacturer | Distributor | Partner

MARKETING STRATEGIST

EUROPEAN MARKETING PROBLEM SUMMARYDoes this sound familiar to you?

MARKETING IS NOT OUR CORE BUSINESSMARKETING IS NOT

OUR CORE BUSINESS

… customers want our products, we just have to

let them know that we have them!

… customers want our products, we just have to

let them know that we have them!

WE WANT TO BE FOUND ONLINE, WE’RE JUST

NOT

WE WANT TO BE FOUND ONLINE, WE’RE JUST

NOT

… how can I make sure that our customers find us when

they are looking online for the products we offer?

… how can I make sure that our customers find us when

they are looking online for the products we offer?

OUR PRODUCT IS TECHNICAL IN

NATURE

OUR PRODUCT IS TECHNICAL IN

NATURE

… we need to have our products put in a light that customers can understand

and relate to.

… we need to have our products put in a light that customers can understand

and relate to.

CAPLINQ IS YOUR MARKET PARTNERWe create Technical Data Sheets and Brochures to SELL your products

TECHNICAL DATA SHEETS MARKETING BROCHURES

CAPLINQ IS YOUR MARKET PARTNERWe create 3D Renderings of your products for stunning presentations and brochures

MAGNETIC CORES

EPOXY FOR BUSBARSEPOXY COATED TOROIDS

BLACK EPOXY PELLETSEPOXY FOR CAPACITORS

MATERIALS FOR LED DEVICES

CAPLINQ UNDERSTANDS THE VALUE OF BEING ON TOP OF GOOGLE SEARCH PAGES

95% of users click only on first page results

If you’re not on the Google’s first page of results, you

might as well not be online!

SEARCH ENGINE OPTIMIZATION (SEO)CAPLINQ creates content that gets you and your products found online

Content makes you relevant

Just because customers find out about your products by coming to our site, doesn’t mean they’ll stick around. We create valuable content that makes customers want to know more.

SEO gets you found

If you’re a small or local company, odds are your potential customers have never heard of you. We pride ourselves on being good behind the scenes and letting Google introduce your potential customers to your products.

CAPLINQ IS YOUR ONLINE MARKET PARTNERBLOGS

Blogs increase traffic to your site, establish credibility for your product and your business, and give you an opportunity to speak directly to your potential customers about the benefits your products will give them.

CAPLINQ is skilled at understanding your product and translating this into technical entries that your customers will understand and appreciate.

CAPLINQ IS YOUR ONLINE MARKET PARTNERProduct Applications tell your customer how your products are used

IMAGESA picture says a thousand words. CAPLINQ lets them start the story.

NAVIGATIONYour customers have arrived. Let them explore the possibilities.

YOUR STORYHere is the place where CAPLINQ tells your story: how the product is used, what are the benefits, what is the history, what can they expect.

CAPLINQ IS YOUR ONLINE MARKET PARTNERIndividual product pages put all the information for customers at their fingertips

DOCUMENTSTechnical Datasheets, Material Safety Datasheets, RoHS, etc.

IMAGESCustomers like to see lots of images of the products and the applications of them, and we like to provide these to them.

DESCRIPTIONWe let your customers know what you want them to know. The more information they have, the more credible your products become.

About New Product Launches:“We want to test the waters with anew product, but we’re not readywant to post it on our site just yet.”About Pricing Policy:Will putting prices online be good or bad for us? Can we try putting them somewhere besides on our own site?About Industry News & Events:“Our website doesn’t have a blog or a place to put relevant industry news, where could we put such information?”

As market partner, we are at arm’s length, allowing you to test, tinkle and experiment with marketing initiatives while remaining a step removed.

EXPERIMENT AT ARM’S LENGTH

CAPLINQ Europe BVManufacturer | Distributor | Partner

Bringing together the value of logistics and fiscal representation.

SUPPLY CHAIN SPECIALISTS

EUROPEAN LOGISTICS PROBLEM SUMMARYDoes this sound familiar to you?

LOGISTICS IS A MAZE

THAT WASTES TIME

LOGISTICS IS A MAZE

THAT WASTES TIME

LOGISTICS IS NOT OUR CORE BUSINESS

LOGISTICS IS NOT OUR CORE BUSINESS

…customers want my products, not

my logistics problems!

…customers want my products, not

my logistics problems!

… every country, airline, and freight forwarder seems to have different

rules, regulations and allowances

… every country, airline, and freight forwarder seems to have different

rules, regulations and allowances

REACH, ROHS, ONLY REPRESENTATION…

EEK!

REACH, ROHS, ONLY REPRESENTATION…

EEK!

… we want to comply with European

legislation, but can someone just take care of it for us?

… we want to comply with European

legislation, but can someone just take care of it for us?

OUR GOODS NEED TO

SHIP @ -20°C or -40°C

OUR GOODS NEED TO

SHIP @ -20°C or -40°C

… this requires dry ice, the proper

handling and all the correct paperwork

… this requires dry ice, the proper

handling and all the correct paperwork

EUROPEAN FISCAL PROBLEM SUMMARYDoes this sound familiar to you?

DIFFERENCE IN PAYMENT TERMS

DIFFERENCE IN PAYMENT TERMS

CUSTOMS, DUTY, VAT, TAXES,

AACK!

CUSTOMS, DUTY, VAT, TAXES,

AACK!

… do I need to register a

european entity in order to reclaim taxes and duty

charges?

… do I need to register a

european entity in order to reclaim taxes and duty

charges?

… customers often have

payment terms that are unfamiliar

or do not agree with the suppliers’

payment terms.

… customers often have

payment terms that are unfamiliar

or do not agree with the suppliers’

payment terms.

I DON’T GET ALL THESE DIFFERENT

INCOTERMS

I DON’T GET ALL THESE DIFFERENT

INCOTERMS

… why do some customers want CIF, others DDP, etc when

all I want to give is Ex-works!

… why do some customers want CIF, others DDP, etc when

all I want to give is Ex-works!

CUSTOMERS PAY EUR, WE WANT

JPY/USD

CUSTOMERS PAY EUR, WE WANT

JPY/USD

… my business is about selling goods, not

speculating on exchange rate differences!

… my business is about selling goods, not

speculating on exchange rate differences!

30days

2% 10Net 30

Suppliers’ Payment Terms

Customers’ Payment Terms

CONFLICTING INTERESTSSuppliers want to focus on their products, engineers want to focus on their process

WHAT CUSTOMERS WANT

Local Currency (ie. EUR/CAD)

Delivered Duty Paid includingfreight, insurance, duty & taxes tomy receiving dock.

Customer Service!Someone to take care of it all

Whatever freight forwarder works

To save money

WHAT SUPPLIERS WANT

Local Currency (ie. JPY/USD)

Ex-works factory. Pick it up at our dock, in our city, in our country andbring it to your company yourself.

Customer Service!For the customer to be happy

The customer’s freight forwarder

To make money

THIS IS HOW CAPLINQ CAN HELPSuppliers want to focus on their products, engineers want to focus on their process

CAPLINQ BRIDGES THE GAP – HERE’S HOW

CAPLINQ BRIDGES THE GAP – HERE’S HOW

Pay in suppliers’ currency (ie. JPY) and invoice in customers’ currency (ie. EUR)

Pick up the goods Ex-works supplier and Deliver Duty Paid to the customer

The goods are picked up from the supplier’s dock and delivered to the customers’ door – period.

CAPLINQ’s forwarders are experienced in dry ice, refrigerated goods, dangerous goods and country-specific requirements

We guarantee our service is less expensive than either the customer or the supplier could do on their own.

Pay in suppliers’ currency (ie. JPY) and invoice in customers’ currency (ie. EUR)

Pick up the goods Ex-works supplier and Deliver Duty Paid to the customer

The goods are picked up from the supplier’s dock and delivered to the customers’ door – period.

CAPLINQ’s forwarders are experienced in dry ice, refrigerated goods, dangerous goods and country-specific requirements

We guarantee our service is less expensive than either the customer or the supplier could do on their own.

CAPLINQ services are free. CAPLINQ makes money by taking a percentage of the savings.

MORE TAX BENEFITS AS A FOREIGN INVESTORHow to win at the EU customs game

»VAT DEFERMENTNO NEED TO PAY VAT ON GOODS

»BONDED WAREHOUSEFLEXIBIILITY TO DETERMINE IF AND WHEN WE IMPORT INTO EU

»FISCAL REPRESENTATIONEXPERTS IN MINIMIZING THE TAX BURDENS

»TAX SPECIALISTSEXPERT ADVICE IN NAVIGATING EU CUSTOMS

CUSTOM CLEARANCE SPECIALISTS

CAPLINQ SUPPLY CHAIN SOLUTION SUMMARYAs logistics experts with licenses and permits, CAPLINQ saves you money

CAPLINQ uses the legal techniques known to multinationals to save money for smaller companies

CAPLINQ stores thegoods and ships on to

customer factory

BEFORE GOODS ENTER EUROPE

CAPLINQ pays duty, taxes, storage, delivery and all other charges and delivers goods to the customer “Delivered Duty Paid” (DDP)

CAPLINQ picks up goods EXW supplierfactory and arranges all paperwork and shipping documents.

Supplier is the owner of the goods untilthey reach the customer.

Insurance & freight are paid by CAPLINQ.

AFTER GOODS ENTER EUROPE

BONDED WAREHOUSE

Goods imported into Europe into bonded

warehouse

Goods are stored and kept in a duty-free area until the time that customer requires delivery.

CAPLINQ DELIVERS GLOBALLYCutting-Edge Logistics and Distribution Systems Save Money

CONTAINER SHIPPING

CAPLINQ has regular shipments of 40 foot (12m) containers traveling from overseas into Rotterdam. Yearly, we move more than 300MT (metric tonnes) of goods through the Rotterdam port.

AIR SHIPMENTS TRUCK FORWARDING

Due to the volume of goods moved, CAPLINQ has preferential rates and arrangements with UPS, FedEx, DHL and others to move goods directly from the supplier’s loading dock to the customer’s receiving dock.

Every day, CAPLINQ takes orders from customers and dispatches products from our Rotterdam warehouse to locations all over EMEA. By refrigerated truck (if needed), we can reach 99% of our customers within 72 hours.

CAPLINQ has cutting edge logistics and distribution systems that allow us to ship, custom clear and finally deliver the product to you cheaper and faster than either our customers or

suppliers.

1 day

2 days

3 days

CAPLINQ WAREHOUSE IN ROTTERDAMMinutes from the sea/airport, hours from the customer

LOCAL WAREHOUSE MEANSLOCAL STOCK

- Given the choice, customers always prefer local stock.

- If your competitors are European, unless you have a skilled market partner, you will be competitive.

- CAPLINQ can deliver! 75% of customers within 1 day 90% of customers within 2 days and 99% of customers within 3 days.

To your customers in EMEA, this means local stock.

ROTTERDAM PORT

CAPLINQ IS YOUR LOGISTICS SPECIALIST

» EXPERIENCED BONDED WAREHOUSE

» FULLY AUTOMATED

» EXTENSIVE COOL CAPACITY

- Minutes from the Rotterdam Sea and Airport- Extremely familiar with customs requirements and procedures- Warehousing for many international customers

- Capacity for 20,000 pallets, of which 5,000 can be cooled- Cooled storage is 3-8°C with average temperature of 7°C- Cooled storage capacity also at -20°C and at -40°C

- Capable of daily, weekly, monthly and live stock reports- RFID implemented technology- Despite technology, a human touch deals with real-life realities

With regularly scheduled deliveries between locations, we optimize the logistics supply chain

CAPLINQ DELIVERS GLOBALLYWarehousing on Two Continents and Global Shipping

CAPLINQ has warehouses and distribution centers in both Canada and the Netherlands.

The Canadian warehouse is based outside of Ottawa

and serves the Americas including Canada, the United States, Mexico and

South America

The Netherlands warehouse is based

outside of Amsterdam and

serves customers based throughout Europe, Africa and the Middle East.

EUROPEAN ENVIRONMENTAL REGULATIONNavigating compliance and regulatory issues

REACH COMPLIANCEISSUES

REACH COMPLIANCEISSUES

OTHER ENVIRONMENTAL

ISSUES

OTHER ENVIRONMENTAL

ISSUES

ROHS COMPLIANCEISSUES

ROHS COMPLIANCEISSUES

CAPLINQ understands the “Substances of Very High Concern” (SVHC) list and is competent in dealing with these and REACH issues.

CAPLINQ advises on RoHS-compliance issues and has been deeply involved with the ins-and-outs of RoHS compliance.

From lead-free, to halogen-free o antimony-free, the is european environmental landscape is continuous changing. CAPLINQ makes sure that you are on top of the latest environmental issues.

“CAPLINQ is very knowledgeable of the European compliance regulations, and is adept at helping companies navigate what would otherwise be complex environmental issues.”Daniëlle van Noorden, CAPLINQ Supply Chain Manager

CAPLINQ IS A CHEAPER SUPPLY CHAIN SOLUTIONHow can CAPLINQ offer this service and still be less expensive?

“CAPLINQ’s services are free. CAPLINQ profits by taking a small piece of the savings.”Chris Perabo, CAPLINQ Business Development Director

CAPLINQ has import experience, so we pay no administration or handling fees

CAPLINQ custom clearance experience, allows us to pay low clearance fees

CAPLINQ uses a legal tax rule to minimize tax burden, and delay payment

CAPLINQ uses an experienced network of forwarders for the best freight rates

By streamlining the supplier-customer supply chain, we cut out all the middle men

No goods are left stranded without dry-ice, lost or unusable – saving product costs

Paid hours are spared ALL your staff dealing with logistics nightmares

Happy customers are return customers!

THESE ARE THE WAYS CAPLINQ SAVES YOU MONEY:

The order is placed directly on the supplier, with a copy of the purchase order to CAPLINQ who than begins to plan the shipment accordingly.

CAPLINQ pays duty, taxes and all other charges and acts as limited fiscal representative for VAT obligations.

The Limited Fiscal Representative is the importer of record

On agreed payment terms.

Supplier pays CAPLINQ the agreed service fee

CAPLINQ picks up goods Ex-works

from supplier’s dock

CAPLINQ ships goods, imports them, and

clears customs

Customer pays Sales Price directly to

Supplier

CAPLINQ IS YOUR SUPPLY CHAIN PARTNERScenario #1 – Customer places order directly to supplier

Local warehouse can store products frozen(-40°C to -20°C), refrigerated (+4 to +7C) or at room temperature and ship to customer on received orders.

CAPLINQ also handles dangerous goods & aerosols

Ex-works supplier factory. Supplier is the owner of the goods until they reach the customer.

Insurance & freight are paid by CAPLINQ.

CAPLINQ storesgoods & deliversDDP to customer

Customer orders product from supplier with Purchase Order

CAPLINQ receives orders from customers and then plans shipments accordingly.

CAPLINQ IS YOUR SUPPLY CHAIN PARTNERScenario #2 – Customer places order to CAPLINQ Europe BV

CAPLINQ pays duty, taxes and all other charges and acts as limited fiscal representative for VAT obligations.

The Limited Fiscal Representative is the importer of record

On agreed-upon payment terms.

Local warehouse can store products frozen(-40°C to -20°C), refrigerated (+4 to +7C) or at room temperature and ship to customer on received orders.

CAPLINQ also handles dangerous goods & aerosols

Ex-works supplier factory. Supplier is the owner of the goods until they reach the customer.

Insurance & freight are paid by CAPLINQ.

CAPLINQ placesPO with Supplier &

picks up goods EXW

CAPLINQ ships goods, imports them, and

clears customs

CAPLINQ paysTransfer Price to

Supplier

CAPLINQ storesgoods & deliversDDP to customer

Customer places POon CAPLINQ in local currency (ie. EUR)

CAPLINQ SUPPLY CHAIN SUMMARY

“Stated simply, CAPLINQ delivers your products to your customers cheaper and better than either you or your customer could do.”Chris Perabo, CAPLINQ Director of Business Development

Summary of Advantages using CAPLINQ

CHEAPER SOLUTION

With CAPLINQ you pay less, there is no large cash flow to customs which gives you a favorable liquidity position. As a market partner, CAPLINQ doesn’t charge for these services, and there is no need to hire in expensive alternatives.

NO PAPERWORK YOUR CURRENCY

CAPLINQ handles all the customs clearance, import documentation and required paperwork. As well, there is no tax number registration needed and there is alsono setup or maintainance of a European entity.

No currency speculation or surprises since you always get paid in your own currency. This is true whether the customers pay you directly or whethe CAPLINQ handles the financial transaction.

NO MISTAKES

CAPLINQ is an experienced market partner, familiar with the formalities and ins-and-outs of custom clearance and import regulations. One single mistake can be costly, so no mistakes, means (again) lower costs.

FREQUENTLY ASKED QUESTIONSWhat can we expect from CAPLINQ?

Q1. What separates you from freight forwarders, distributors, fiscal representatives or manufacturers representatives?A1. It is by being the freight forwarder AND the distributor AND the fiscal representative and the manufacturers rep that we are

unique. A lot of time is required to learn our partner’s special needs, which is why CAPLINQ is very selective and chooses to add a maximum of two new suppliers per year.

Q2. This sounds great, but it must be expensive, isn’t it?A2. No, our services are free. We can say this because we make our money on the money we save you. Our processes are

built on rigorous systems that are highly automated and optimized for our business. Our people are there to do what computers can’t – give that human touch.

Q3. If we choose to make CAPLINQ our market partner, do we have to accept all the services you offer? A3. Absolutely not. Our services are completely modular, and we encourage you to mix-and-match to select only the services

that will work best for you.

Q4. We are a big multinational company, are your services useful for us too?A4. Absolutely, in fact maybe even more so. Large companies often have business units that operate as individual silos.

Just because your company may ship products to Europe, they may not be experts in cold transportation, bonded warehousing, fiscal representation or many of the other services in which we excel. We are often told that we

Q5. Can we start slowly and see where we go?A5. Of course, in fact it’s what we encourage. Give us a try as a technical representative, marketing strategist or supply chain

specialist. Most customers started with a single service, and most wonder how they ever got anything done without us!

PARTIAL CUSTOMER LIST

WILL CAPLINQ BE YOUR MARKET PARTNER?We add a MAXIMUM OF TWO new suppliers per year. Will yours be one of them?

YOUR PRESENCE IN EMEA

CAPLINQ has helped numerous companies make their footprint in Europe, the Middle East and Africa. Let us show you how we can help you too.

GET IN TOUCHContact us to find out how CAPLINQ can help your company reach the next level

Ottawa, Canada Office Serving Canada, USA, Mexico & South America

CAPLINQ Corporation957 Snowshoe Crescent Orléans (Ottawa) ON K1C 2Y3 Canada

Phone: +1 (613) 482-2215 Fax: +1 (702) 995-1235

Amsterdam, Netherlands OfficeServing Europe, Middle East, Asia & Africa

CAPLINQ Europe BVProvincialeweg 11561 KK KrommenieThe Netherlands

Phone: +31 (20) 893 2224Fax: +31 (84) 746 3497

Facebook: Find us at Facebook.com/caplinq

Twitter: Follow us at Twitter.com/caplinq

Email us at info@caplinq.com