Don’t give coffee drinkers free coffee Except sometimes

Heavy discounting can easily backfire

The bigger the discount, the more you need to sell

If people want to pay full price, let them

Don’t encourage them to wait for the next sale

Create offers that get people in store more often; on different days or at other times

Encourage people to buy things they otherwise wouldn’t have

You can still offer free coffee sometimes -unexpected free coffee is both surprising and delightful.

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