Don’t gamble with your SEO!

Stefano Gorgoni27/11/2013

About me

• SEO since 2004: E-Commerce, Travel, Local SEO

• Since 2010, in Malta working in the iGaming industry

• Working in Betsson (http://betssonab.com/en/)

SEO & Gambling?

Black hat? No way!

Don’t gamble with your SEO

Avoid risks!

Risks to avoid

• Penalties• Algorithm updates• Mistakes!• Competitors…

Avoid penalties

• No tricks. Avoid these : http://blog.kissmetrics.com/penalized-by-google/

• SEO is not about tricks!

Algorithm updates

Stop being afraid of next update!

• Google’s goal is to offer its users the best experience.

• Your goal is to be part of that experience!

Avoid mistakes

Maintenance

Every day… … check your website!• Google Webmaster Tools

https://www.google.com/webmasters/tools/

• Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/

Competitors

• Competitors can rank better…• … or they can try to ruin your ranking!

Disavow!

• https://www.google.com/webmasters/tools/disavow-links-main

Find new links

Backlink tools

• Ahrefs https://ahrefs.com/• Majestic SEO https://www.majesticseo.com/• Link Research Tools

https://www.linkresearchtools.com/toolkit/

Link Detox Tool

What to do

Passive SEO and Active SEO: http://sethgodin.typepad.com/seths_blog/2006/06/seo_passive_vs_.html

After fixing (and while preventing) all the issues, it’s time to do something more. What?• Content• Get popular (and get links!)

Keyword Research

• Google Keyword Planner https://adwords.google.com/ko/KeywordPlanner/Home

• GWT https://www.google.com/webmasters/tools/

• Search Metrics http://www.searchmetrics.com/

• SEMrush http://www.semrush.com/ • Competitors https://www.google.com/

Potential traffic

• With Google Keyword Planner…Keyword Google.co.uk Rank Avg. monthly searches

free games 101 301000

online casino 59 60500

casino 55 40500

free games online 101 33100

roulette 101 27100

blackjack 101 22200

arcade games 101 12100

casino games 23 12100

free slots 101 9900

online blackjack 101 9900

Potential traffic

• With Search Metrics…

Competitors backlinks

• Ahrefs, Majestic, LinkResearchTools• LRT: Competitive Research (4 tools)– Competitive Keyword Analyzer– Competitive Link Velocity– Competitive Link Detox– Competitive Landscape Analyzer

Competitive Landscape Analyzer

SEO is…

• A process that never ends

• A mindset that has to be shared

Questions?

That’s all folks!

Thank you!

Stefano Gorgonihttp://www.linkedin.com/in/stefanogorgoni