Donna Martin302.836.4686

donnasmartin@verizon.nethttps://www.linkedin.com/in/donna-martin-9296b870

SUMMARY

Results-driven Marketing professional passionate about technology and the people behind it. Focused on new product introductions and programs that achieve and sustain market momentum. Recognized for planning and execution skills, team leadership and concise communications. Delivered compelling content for field and partner enablement, and global campaigns with positive business outcomes. Improved efficiencies and established best practices. Cultivated relationships, created and implemented “out of the box” programs, and built brand awareness in highly competitive markets.

Core competencies include:

Program management Product management Storytelling Social media marketing New product launches Executive communications Sales enablement Planning & execution Analyst communications

Content strategy GTM strategy Solutions marketing

PROFESSIONAL EXPERIENCE

Hewlett Packard Enterprise 2015-2016Product Marketing Manager, Storage and Networking, Global Field & Partner Enablement Partner Ready Certification and Learning programs accelerate business performance by optimizing IT skills so that partners can get certified and learn to sell HPE solutions effectively.

Promoted certification and learning programs through email campaigns, webinars, and communications strategies to drive awareness and interest in HPE Storage and Networking.

Introduced new portfolio of technical certifications for architects and integrators within five weeks of joining the team. Set a best practice using social media to launch partner ready certification and learning programs.

Arranged topics and speakers for exclusive partner webinars that resulted in new attendance records for the group. Facilitated partner engagements with internal subject matter experts on relevant topics in the industry.

Dispatched blogs and alerts on internal and external websites to attract partners and enable sales of HPE Storage and Networking solutions.

Integrated Aruba networking certification and learning programs into HPE’s master database and course enrollment systems.

Hewlett-Packard Company Social Media Strategist for HP Servers 2014-2015Led social media marketing for HP enterprise servers and solutions.

Engaged, blogged, tweeted, and reported results from earned and owned SoMe marketing.

Donna Martin | 302.836.4686 | Page Two

Produced 70-80 blogs a quarter and onboarded dozens of new bloggers for content. Doubled the number of followers on the company’s LinkedIn and Twitter accounts.

Content Strategist 2012-2014Defined content strategy and delivered compelling content for each phase of buyer’s journey.

Supported product events with compelling customer-facing assets and sales tools. Created an Event-in-a-Box for worldwide execution on the day of launch of HP Gen9

servers including kit contents and dispatch timeline. Spearheaded a customer reveal moment for HP Apollo servers at the company’s biggest

event of the year. Engaged a retired astronaut with a 30-year career with NASA to draw the crowd.

Marketing Programs Manager 2010-2012Provide content and marketing programs to enable sales and partners to sell HP Servers.

Delivered Sales Guides, Quick Reference Cards, Competitive battle cards, FAQs, Family Guides, and Workload Solution Briefs for HP Moonshot and HP Hyperscale servers.

Developed targeted sales plays for HP NonStop servers installed base and new customers. Collaborated with industry experts and regional leads on messaging and campaign tactics.

Communications Manager 2006-2010Showcase group accomplishments and influence analyst opinions of HP Servers.

Managed executive communications. Maintained editorial calendar and executive emails to “Marketing All” distribution lists. Coordinated Quarterly Business Updates to industry analysts for 11 consecutive quarters,

establishing a best practice for analyst communications.

ADDITIONAL EXPERIENCE

High Performance Computing Large Bids Program Support ManagerCompaq Computer Corporation

Product ManagerDigital Equipment Corporation

EDUCATION / TRAINING

Master of Business Administration University of Phoenix, Marlborough, MA

Bachelor of Arts, EconomicsSwarthmore College, Swarthmore, PA