don’t let the goose get...
TRANSCRIPT
___________________________________________________________________________
2009/TEL40/DSG/WKSP/013
Don’t Let the Goose Get Strangled
Submitted by: Tata Communications
Workshop on IPv6: Facing the Future of Internet
Cancun, Mexico24 September 2009
1
©2008 Tata Communications, Ltd. All Rights Reserved
CORPORATE
Don’t let the goose get strangled
APEC-Tel 40 Cancun, Mexico,September 2009
Yves PoppeDirector Bus.Dev. IP Services
1CORPORATE
A goose laying golden eggs
Telecommunications is a $ 1.2 trillion market in the OECD
Telecommunications represent 3% of GDP
Share of data revenues continues to increase
NTT: 25.7% mobile voice, 26.5% fixed voice, 24% data
Bell: $4.1bill mobile, $4.8bill fixed, $3.6bill data (2007)
source: OECD 2009 Telecom Outlook
2
2CORPORATE
Where does telecom revenue come from?
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Glo
bal R
even
ue €
Bn Mobile Voice
Fixed Voice
Mobile DataFixed Data
From: Nokia March 2006
3CORPORATE
Let us continue to provide new services and grow revenues
The growth in Broadband subscriptions has helped fuel the expansion of the internet and also been one source of its growing pains. This growth in the number of networks – and devices attached to those networks – has led to a shortage of unique addresses used to identify individual devices connected to the internet. As a result here is a need for all network operators to upgrade to a new internet addressing scheme, internet protocol versio 6 (IPv6). Based on allocation trends, experts estimate that the addresses in the current scheme (IPv4) will run out late 2011 or early 2012
quoted from OECD 2009 Telecommunications Outlook p 147
3
4CORPORATE
Broadband digital access increasingly prevails
DSL and Cable350+ million by end 2008 It took mobile phones 5.5 years to go from 10 to 100 million subscribersworldwide; Broadband achieved this in 3.5 years.
Wi-Fi and Wi-Max440 million wi-fi chipsets shipped in 2008 (ABI Research)100,000+ public hotspots worldwide (primarily airports,hotels)2.7 million subscribers end sept 2008
FTTx28.8 million subscribers mid 2008FTTC versus “real” FTTH debate
3G and HSDPA/HSUP600+ million 3G subscribers end 2008
5CORPORATE
The growth of Broadband continues unabated
The global broadband market grew by 12.9 million lines in the second quarter, to reach a total 445 million at the end of June, according to figures from Point Topic for the Broadband World Forum. Net additions were strongest in south and east Asia, which grew by 4.5 million lines to a total base of 105.4 million. Western Europe remained the largest region with 109.7 million users, up by 1.8 million from March… . On a country basis, China remains the largest with 93.6 million broadband users, followed by the US at 86.2 million and Japan with 31.1 million.
source Point Topic sept 2009
4
6CORPORATE
The coming age of everyone, everything, always, anywhere connected
The future growth of the Internet lies in the hands of mobile phone users, not computers, …
… Vint Cerf in Bangalore, February 2007,
Even more so two years later with the advent of the smartphone phenomenon ushered by the iPhone,
Growing emphasis on energy saving and concerns for global warming are ushering an age of Sensor networks.
7CORPORATE
July 2009: One billion telephone subscribers in China
The number of telephony users in China hit 1.03 billion at end-July, up by 48.99 million since January. The number of fixed-line users contracted by 12.42 million during the period to 328 million, the People's Daily Online reports citing statistics from the Ministry of Industry and Information Technology (MIIT). The number of mobile users, however, went up by 61.41 million to 703 million, exceeding 700 million for the first time.
Source: Telecom Paper sept 4th 2009
5
8CORPORATE
Mobile revenues are driven by mobile broadband
Mobile operator service revenues in 2008 were up 13 per cent on the previous year hitting US$624 billion. InfoneticsResearch forecasts that this number will reach US$877 billion in 2010, driven largely by mobile broadband service-derived revenues which are predicted to more than double in the period to 2013...…The good news for mobile operators currently planning to expend considerable capital on upgrading to LTE is that service revenues from this source will grow rapidly reaching US$41.7 billion in 2013
source: Fierce Wireless sept 11th 2009
9CORPORATE
Blurring distribution models
The old order: discrete and distinctTelecom: voice, data Broadcasters : radio, TVMusic industryMovie industryPrint and publishingAdvertisingGaming, gamblingHome entertainmentProduction control, goods trackingServices: banking, travel, auctions, stores
The e-world is ratherdisruptive for most existingcarrier and service industry
business models
Everything which can be dematerialized will ultimately
be dematerialized
6
10CORPORATE
Mobile internet makes new applications and revenue streams possible such as location Based Services (LBS)
GPS localisation is the best method but adds cost to the handset; alternative is GSM localisation (based on nearest tower)A second category is defined as NLBS relying on Bluetooth, Wi-Fi and RFID
Applications: mobile commerce, health, goods and resource tracking, mobile advertising, emergency (911). Often offered in combination with SMSInteresting updates on the LBS applications and market at lbszone.com
$1.6 billion market in 2008 (Insight Research)
11CORPORATE
IPTV & web TV
The february 10-16th 2008 North American issue of The Economist, pp65-66, noted in an article on the future of television:
“Combined with other information, such as the computer's IP address and hence its location, advertisers will be able to target their spots much more accurately—all “Desperate Housewives” fans in a particular neighbourhood, for example—and thus ought to pay a premium”.
Europe is the biggest market for IPTV, growing 51 percent (year to june2009) to 13.6 million subscribers, led by France according to Point Topic
7
12CORPORATE
Cloud Computing
Most hyped service these daysApplication software and data reside on servers in the net and are accessed
through webbrowsers ex. Salesforce.com, Google Apps Through ‘virtualisation’, users pay for a service and avoid initial capital
expenditure. Cost of servers are reduced due to shared usage.Heavily promoted by IBM/Sun, Google, Amazon, Microsoft, Yahoo
Seen by Merril Lynch as a $95 billion market by 2013 (12% of software market) ?Carriers such as AT&T and Level3 enter marketIssues: safety and privacy of data and QoS
13CORPORATE
Do you play with us?
8
14CORPORATE
Do you contribute to User Generated Content (UGC) ?
The phenomenon which took everybody by surpriseYoutubeFacebookLinkedInFlickrMyspaceWikipedia….
UGC represents circa 40% of the internet traffic
15CORPORATE
Do you Tube?
5.5 billion videos watchedin april 2009! (Nielsen)
9
16CORPORATE
Aren’t you a blogger yet?
Numbers vary but are impressive
•According to comScore MediaMetrix (August 2008)
•Blogs: 77.7 million unique visitors in the USA
•Facebook: 41.0 million | MySpace 75.1 million
•Total interner audience : 188.9 million
•According to eMarketer (May 2008)
•94.1 million blog readers in the US in 2007 (50% of Internet users )
•22.6 million bloggers in the US in 2007 (12%)
•According to Universal McCann (March 2008)
•184 million worldwide have blogged | 26.4 US
•346 million worlwide have read blogs| 60.3 US
•77% of active Internet users read blogs
Doubled sinceend 2006
17CORPORATE
Everything will communicate anytime anywhere
January 2005: The bandwagon started rolling Wal-Mart Stores and DoD mandatoryGeneralized RFID implies terabytes of traffic daily.
RFID for authentication and for traceability: drugs, passports, banknotes, secure papers,
concert entry ticket, casino chips, luggage tags ….Privacy concernsTake-off slower than originally forecast but accelerating
Source: Robert W. Baird in the Economist june 7th 2007 issue
10
18CORPORATE
The battle for the communicating living-room
titanic battle between the computer industry (Intel, Microsoft) and the electronicsindustry (Sony, Philips, Toshiba, Panasonic..)The essence of the battle is a kind of a home « mediacenter » with all devicesconnected in a plug and play mode, preferably wireless. CES 2009 saw the entrry of new players such as Cisco
Las Vegas Consumer Electronic Show january 2009:“The connected home—especially wireless links to video devices and Internet-connected TV sets—was on display throughout CES. Panasonic is building its VieraCast feature—with an Ethernet connection—into all its large-format plasma sets. Samsung unveiled LED HDTV sets with Web widgets from Yahoo!, intended to bring a "cinematic Internet" to consumers “as reported by Tvtechnology.com 26/01
Huge stakes: $150 billion consumer electronics market in the US alone. Market grew 5.4% in 2008, .6% decline forecasted for 2009
19CORPORATE
That bad ? Are we really running out of IP addresses?
11
20CORPORATE
Couldn’t we just do with the IPv4 addresses we have?
In order to reach 20% of the world population of 6.6 billion with one address per person, 808 IPv4 /8’s would be needed. IPv4 only has 256 « slash 8’s »and as of june 2009 only 28 slash 8’s were left for distribution.
The IPv4 address space clearly cannot sustain further internet penetration worldwide. 20% penetration defines a massively adopted technology.
Emerging economies are on a roll. End of june 2008 China passed the USA as number one with 253 million internet subscribers comprising 214 broadbandaccesses! 56.2% growth from 162 million subs a year before!
The mobile phone market by itself has already outgrown the IP address space
21CORPORATE
And what would happen if we just wait? do nothing?
The internet will continue but its growth will be stunted and it will fragment and ultimately whither.
Forget the revenues associated with new services and hyperconnectivityForget IP converged networks and a truly mobile internetForget IP address based billingForget your global competitivenessForget your survival in the telecom ecosystem
Probability of this scenario?The push for revenue generation and growth will just be too strong. A number of ISP’s will be trampled, some will ride a new growth wave, somenew ones could emerge.
12
22CORPORATE
The promises of IPv6
Solves address shortageRestores p2p communicationMobility
Much easier roamingBetter spectrum utilizationBetter battery life!
SecurityIPsec mandatory
MulticastBetter QoS (flow labels)
Auto configurationMobile Ad-Hoc networkingMobile networksSensor networksPlug and Play networks
Permanent addressesIdentity (CLID)Traceability (RFID)Addressability!IP address based billing
23CORPORATE
National Policies: ICT and GDP growth
National and regional policies:China’s CNGIKorea’s u-IT839Malaysia’s MyICMSJapan’s U-JapanSingapore’s Next Gen NII an IN2015India’s 10 point AgendaUSA’s DoC (Department of Commerce) and DoD guidelinesEuropean Union i2010
Common objectives:Ubiquitous, affordable high speed communication over converging networksFacilitate substantial growth of IT share of GDP and job creationPosition the country for competitiveness in a Global Economy.
13
24CORPORATE
International Organizations and Governments endorse the IPv6 push
WE DECLARE that, to contribute to the development of the Internet Economy, we will:
a) Facilitate the convergence of digital networks, devices, applications and services, through policies that:
……
Encourage the adoption of the new version of the Internet protocol (IPv6), in particular through its timely adoption by governments as well as large private sector users of IPv4 addresses, in view of the ongoing IPv4 depletion.
25CORPORATE
The European Union urges its member Countries to move
14
26CORPORATE
What should APEC- tel members do?
Act by giving an example and setting the pace
Governments should mandate IPv6 support in their procurements for all IT services, hardware and software as of end 2010
One pragmatic reason even if you don’t care about IPv6:
What Government procures today should be good for the next fiveto ten years. It is good policy to show responsible management of tax payer dollars and as a bonus it will provide a sizeable incentive
for its national telecom industry base to move faster.
The internet has been good to us, let us be good to the internet. The goose has many more golden eggs to lay.
www.tatacommunications.comBUSINESS
« These days all competitive advantagesare fleeting. So the smartest companiesare learning to create new ones – again
and again and again »
Robert D. Hof , Business Week,