Domino’s Pizza- ‘Yeh hai rishtoh ka time’

Kamlesh T SharmaRoll no- 17Sales & Marketing2012-2014

“An assignment in logo as corporate communication”

HISTORY• 1960- TOM MONAGAN AND HIS BROTHER

JAMES PURCHASED DOMINICKS

• 1961- JAMES TRADE OFF HIS BUSINESS

• 1965- RENAME DOMINO’S PIZZA

• 1967- FIRST STORE IN YPSILANTI, MICHIGAN

HISTORY…• 1983- FIRST INTERNATIONAL STORE IN

WINNIPEG, CANADA

• 1990- 1000 STORES

• 1996-WEBSITE

HISTORY…• 1998- MONAGHAN’S RETIREMENT AND SOLD

THE BUSINESS TO BAIN CAPITAL

• 2000- 4O YEAR CELEBRATION AND 2000 STORE OUTSIDE US

• TILL 2012- 9000+ STORE WORLDWIDE

HISTORY INDIA

• INCORPORATED AS DOMINO’S PIZZA INDIA PVT LTD ON 26TH MARCH, 1995

• CHANGE THE NAME- JUBILANT FOOD WORKS LTD IN 2009

• JUBILANT BHARTIA GROUP

• 500+ PIZZA STORES

PRODUCT OVER THE YEARS

• UNTILL EARLY 1990s- REGULAR PIZZA

• 1989- DEEP PAN PIZZA

• 1992- BREADSTICK- NON PIZZA ITEM

• 1993- THE DOMINATOR

PRODUCT OVER THE YEARS

• 2000- PHILLY CHEESE PIZZA

• 2006- SPECIALITY PIZZA

• 2008- OVEN BAKED PIZZA

• 2009- LAVA CRUNCH AND BREAD BOWL PASTA

1960-1987 1987-1996

1996- 2012 2012 - PRESENT

Logo#1-The Three Dots (1960-1987)

Logo#2-A Small Flip (1987-1996)

Logo#3- TILT ONE (1996- 2012)

CURRENT LOGO (2012 - PRESENT)

COMMENTS• CHIEF MARKETING OFFICER, DOMINO’S- RUSSEL

WEINER• So much of our menu is beyond pizza right

now that we feel like we're more than just a pizza place." Things on Domino's menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake. So, many things that involve dough and/or sauce.

COMMENTS

• PIZZA CHAIN CEO- DON MEIJ"It was time to improve the one thing that signifies our brand - by creating a new clean, crisp and strong brand logo that reflects our new directions," Meij said. "We want to signal outside that something has changed inside, we want people to think differently about Domino's and believe this new logo design is the right step."But not everyone loves the new logo.

COMMENTS• DOMINO’S VICE PRESIDENT- TIM MCINTYRE

"We allow our international markets to customize their pizza recipes to cater to local tastes; likewise, we give them leeway in terms of marketing..” "We have nothing to report about a new logo design in the U.S.For now, Domino's website still instructs the media to use the original logo (right).

SOURCES

http://en.wikipedia.org/wiki/Domino's_Pizza

http://lifestyle.iloveindia.com/lounge/history-of-dominos-pizza-1915.html https://www.logaster.com/blog/dominos-logo/

http://www.businessinsider.com/is-this-dominos-new-logo-2012-8#ixzz2KUBQCLhe

http://eater.com/archives/2012/08/14/dominos-drops-pizza-from-logo.php

THANK YOU ANY QUERIES ????