domination - february 2013
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Monthly newsletter of DoMS, IIT RoorkeeTRANSCRIPT
DOMINATION F
EB
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AR
Y 2
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NEWSLETTER FROM DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
VOLUME-IV ISSUE-02
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Editorial ………………………………………………………
02 | DOMINATION, FEBRUARY 2013 DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
- Regards
Team DoMination
Dear Readers,
It's February 2013, the
shortest month of the year; the
month of passion and enthusi-
asm! Bursting forth from the
romance of St. Valentine's Day
to the auspicious occasion of
Basant Panchami the mood
swings from excitement to rev-
erence. At the exodus of yet
another chilly winter, we bring
another edition of the
DoMinaion.
This edition features a
number of articles from a di-
verse range of topics. The cov-
er story of this edition is on a
very relevant topic of
“Mobility”, written by Gaurav
Dadhich. The author presents
an extensive analysis of how
mobility has affected the busi-
ness and other aspects of life.
Another interesting piece is on
“Entrepreneurship” which is
written by Rohan Krishnan. It
talks about some of the traits
of the entrepreneurs.
Economy has always
been a sought after topic, par-
ticularly Indian economy. This
edition contains a well written
article on the “State of Indian
Economy”, authored by Nilaya
Shankar. The author presents
an overview of the various
broad sectors and their posi-
tioning in India.
It is always good to lis-
ten to industry experts and to
learn about their journey. The
current edition contains an in-
terview of Dhariti Walia. Dhariti
is a DoMS alumnus of 2012
batch and currently working as
a consultant in Deloitte. The
edition also includes the suc-
cess story of Mansukhbhai R.
Prajapati, a rural innovator and
founder of the MittiCool Clay
Corporation.
DoMination is never
short of the fun quotient. This
edition features the next round
of quiz for them who love brain
twisting. The edition also has a
report on Regalia; annual alum-
ni meet of DoMS, IIT Roorkee.
It showcases the strong con-
nection of alumni with DoMS.
We hope that the pre-
sent edition of DoMination will
be to your liking. Your thoughts
and feedback are always wel-
comed and appreciated. Feel
free to write to us for any in-
put. Happy Reading...
Contents Editor
Anurag Agrawal
Team DoMination
Abhay Kumar
Aditi Joshi
Arun George
Jubin Mohapatra
Manav Kaushik
Nilaya Shankar
Pawan Upadhyay
Priyank Singhal
Rohan Krishnan
Ruchi Gupta
Saumya Dani
Saumya Verma
Saurabh Paul
Sharad Srivastava
Shibi Singh
Designing Team
Ritesh Kumar
Sabhariswaran P
Saurabh Patel
DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY ROORKEE
21
15
Indian Economy
Qutopia
DoMS da Evince
18
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Success Story
19
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Roorkee - 247 667, India Tel: +91-1332-285014, 285617 Fax: +91-1332-285565 Email: [email protected]
25
DoMS Spotlight
13
Love is all We Need
Mobility
04
Entrepreneurship
10
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Cover Story
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
04 | DOMINATION, FEBRUARY 2013
Computing has been
driving innovation in business
and making lives simpler for
over 4 decades now. The last
decade has witnessed rapid
changes in computing and mo-
bile computing. Let us have a
look at the implications of mo-
bility for businesses and other
aspects of life.
1. Mobile Telephony:
In a 2005 TEDGlobal ses-
sion, Iqbal Quadir; who formed
a consortium of Telenor and
Grameen Bank to set up Gram-
eenphone – one of Bangla-
desh’s largest cellular compa-
ny; explained how mobile te-
lephony helped eradicate pov-
erty in Bangladesh by means of
connecting the masses and im-
plementing a business model
around mobile-phones distribu-
tion by the rural women. So
much so, that by the end of
2004, Grameen Phone generat-
ed around $700 entrepreneuri-
al household annually, a net
PAT of $120 million in that year
and had already contributed
$190 million to national treas-
ury by means of taxes and li-
cense fees.
Globally, there are
around 5981 million mobile
subscribers, according to a
2012 estimate by ITU. In India,
cellular services were launched
in 1995 and 16 years later
there are close to 908 million
subscribers in the country. The
reliance Industries’ launch of its
cellular services in India
changed the scene drastically
in India, so much so that today
it has world’s 2nd largest sub-
scriber. Indian mobility market
is a significant driver of the
economy both directly and in-
directly. Services have matured
and subscriptions to Value Add-
ed Services *VAS+ are on the
rise. Right from banking trans-
action confirmation to Instant
Money Transfer, a lot happens
on even the simplest of hand-
sets.
Mobility
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Mobility
05 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Additionally, the smart phone
market in India is growing rap-
idly with the growth in urban
disposable incomes. Some of
the challenges that Indian mo-
bility growth faces are:
Disparity In Teledensity - Large
parts of rural India have poor
Teledensity. However, this var-
ies on the basis of the geo-
graphical location and topogra-
phy of these villages. There is a
lot of scope in these areas,
once the local and topograph-
ical issues can be resolved via
technology and political will.
Language Barrier – While mo-
bile phone handsets and called
customer care is available in a
large number of the rural lan-
guages, services like SMS, VAS,
IVRS, etc have limited choice of
languages and hence it is not
possible to provide services of
the same quality uniformly.
2. Mobile Internet:
According to StatCounter,
India’s fast growing mobile in-
ternet usage exceeded its desk-
top internet usage in the Sep-
tember of 2012. While mobile
contributes to approximately
51% internet usage, 49% hap-
pens through desktops. Right
from Edge to 4G, Indian mobile
internet has it all - from devices
running full websites on native
web-kit browsers of
smartphones to small screen
mobile phones running via
WAP Browsers to Opera Mini.
Social Networking sites
like Facebook and Twitter are
good examples of how to opti-
mize mobile sites for phones
running on different operating
systems. Rather, it is because
of these mobile sites available
across mobile phones that the-
se social networks are expand-
ing their active user base.
In spite of EDGE enabled
phones costing as low as INR
2000, not everyone, especially
rural students are able to ac-
cess internet. And since e-
learning and internet as an en-
cyclopedia are common con-
cepts, there have been efforts
to reach internet where there
is neither connectivity nor de-
vices to use them. Instead of
installing stationary e-learning
terminals and network infra-
structure, organizations like
MeLT *Mobile eLearning Termi-
nals+ in association with the
GoI have sprang up with inno-
vative models to provide uni-
formity in rural opportunities
across the vast geography of
the nation.
3. Other aspects of Mobility:
Handheld Devices – Long be-
fore the advent of tablets and
while the smart phone market
was just in its cradle, handheld
devices were being beta tested
to bring about societal and
business changes. One such ex-
ample is the SIMPUTER *simple,
inexpensive and multilingual
people's computer+. First re-
leased in 2002, the device is
armed with touchscreen, hand-
writing recognition, smart-card
and USB drives, Infrared port
etc. with immense promise for
rural markets. The mobility it
provided merely due to its size
and ease of use was remarka-
ble and it revolutionized future
devices like Geoamida. It was
used in government projects of
e-Learning, PDS monitoring,
Micro-financing data storage,
automobile engine detection,
etc.
Navigation - Today, Fleet Mo-
bility Systems are available that
provide a plethora of features
like real-time navigation with
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Mobility
06 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
voice commands, screen maps,
real-time traffic data, auto-re-
routing in case of accidental
detour, tracking of fuel con-
sumption for later studies. This
makes supply chain more effi-
cient and brings greater cus-
tomer delight.
Push to Talk over Cellu-
lar (PoC) is an option for
a cellular network which allows
subscribers to make use of
their phone as a walkie-
talkie with limitless range and
the ability to connect to multi-
ple devices simultaneously.
4. Indian Mobility Business
Scene:
Bharti Airtel, India’s largest cel-
lular provider by subscriber
base has the unique distinction
of being one of the first compa-
nies to outsource total business
operations except marketing
and finance. It is this innovative
model that helped Airtel
achieve such rapid growth in
Indian and overseas market.
Today, Airtel serves Bangla-
desh, Sri Lanka and the Africas
with services ranging from te-
lephony upto 3.5G internet.
Reliance Communications
through its subsidiary Reliance
Globalcom serves business
markets in Middle-East and Eu-
ropean markets thanks to its
massive undersea cable system
*spanning 65,000 kms+. Togeth-
er, it means India’s increased
knowledge and dominance in
the global mobile telephony
business and easier access to
new technologies for its Indian
market. The revenues generat-
ed out of licenses and taxation
from these telecom companies
is a huge source of income to
the state exchequer.
5. Consumer-Business Applica-
tions:
Electronic Banking heavily de-
pends on mobiles for authenti-
cation and other security pur-
poses. Also, Mobile Banking
has been introduced by various
banks that allow banking-on-
call and banking-on-sms facili-
ties for most transaction types.
Additionally, smart phone apps
for banks are now a common
thing and banking-at-finger-tips
is the new buzzword.
Instant Money Transfer is a
new protocol by which money
can be transferred to anyone
attached to a mobile number,
instantly. This service is revolu-
tionary and has got an increas-
ing number of users.
Mobile Insurance is another
area where mobility is being
applied very effectively in the
following manner:
Mobile as a distribution and
delivery channel
Mobile as a driver of per-
sonalized solutions
Mobile as a product devel-
opment channel
Moreover, companies
are innovating in this space to
employ techniques to personal-
ize services and premiums. Low
risk profile drivers are eligible
for a premium discount.
Mobility in Healthcare -
Healthcare has traditionally
been heavily dependent on
technology and its adoption of
Mobile technology isn’t surpris-
ing. Mobility in Healthcare can
be used in the following man-
ner:
Reminders
Collection of Data
Care Delivery
Emergency/Events
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Mobility 6. Changes due to mobility in
the B2C and C2C eCommerce
space:
B2C eCommerce has been India
for a while now. However, phe-
nomenal success of the recent
entrants like Flipkart and
Snapdeal over their peers from
the past has been significantly
due to an efficient use of mo-
bile technologies. The differ-
ence has been mainly due to
improved customer contact
and updates.
Further, C2C eCom-
merce space has had a rebirth
due to LBS offered by mobile
technology. Whether it is sell-
ing an article from Naaptol.com
from a nearby seller or using an
online library service to find a
nearby co-reader for book-
exchange, mobility has made
life easier.
7. Mobile Operating Systems:
Mobile OS wars are changing
the mobility business rapidly.
With Blackberry on the back-
foot and iOS and Android neck-
to-neck, we can expect the un-
expected in the world of
smartphones.
8. Mobile Productivity, Learn-
ing & Entertainment:
Email: According a latest re-
port, iPhone beats Outlook as
Top Email Client, As Mobile
Overtakes Desktop. Also, the
surge in Android devices and
the Gmail app for Java phones,
points out at millions of gmail
accounts now primarily ac-
cessed through mobile apps.
Apart from the obvious in-
crease in productivity, this has
ensured more efficient usage of
network bandwidth.
Office Suites: Are available
with features that provide the
most features of a desktop
office suite. Reading email-
attachments and proofreading
a report just got easier!
Twitter: However, Twitter has
proved to be a brilliant place to
gauge public opinion just about
anything -right from the US
Presidential elections to a new
viral video. The prime ad-
vantage comes out to be dis-
seminating information during
times of emergency – be it a
hurricane in the US or an earth-
quake in Japan or to search a
blood donor nearby or a real-
time traffic update of a loca-
tion.
Learning: Smart phones today
have apps for HBR, EBSCO-
HOST, TED.com, dictionaries,
business magazines – just
about anything. This accounts
for a lot of learning on the go.
Utility: Apps that help you find
the next subway to your desti-
nation or the nearest BRTS
route can now be found right
on your phone, with or without
location based services. Again,
there are apps that will fetch
you nearby events for the
weekend.
Sports Assistance: One no
more needs a personal assis-
07 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Mobility
08 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
assistant to track your daily
runs and exercise regime since
we have many apps doing just
that.
Photography: Digital Cameras
lack direct social uploading fa-
cilities and geo-tagging, some
of the features being provided
by middle and high-end
phones. Moreover, these cam-
eras are becoming increasingly
powerful and bundled with the
power of apps like Instagram,
they are eating into the point-
and-shoot digital camera mar-
ket.
9. Mobility for Business:
BYOD *Bring Your Own Devic-
es+ is a business policy where
employers permit employees
to bring in their own mobile
devices at work and use them
to access secure company data
and systems like email, servers,
databases, etc. along with their
own personal data. BYOD is not
just helping companies cut
costs on mobile infrastructure;
it is also providing employees
with more flexibility, thus im-
proving their efficiency. How-
ever, such policies are still in
the nascent stage and the
trade-off between access to
personal data and organiza-
tional data security is a difficult
one to make during policy mak-
ing.
CRM *Customer Relationship
Management+ applications like
Salesforce have come up with
innovative social productivity
tools like Chatter that give the
excellent utility because of
their mobile apps. It also inter-
acts with customers via social
channels. Moreover, ERP solu-
tions also are now tightly inte-
grated to make mobile access
available for certain services
like dashboards, reports, etc.
thus saving the valuable office
hours of a commuting employ-
ee-base and improving availa-
bility.
Marketing Research - Mobile
internet and smart phones
have enabled the collection of
greater amount of precise data
about user behavior and usage
patterns of products and ser-
vices. This, along with the avail-
ability of technologies like
cloud computing that make
analysis and use of such BIG
DATA possible has modified
how marketing research used
to work traditionally.
VOIP *Voice over Internet Pro-
tocol+ - High bandwidth mobile
internet at premium rates has
made telecommuting a possi-
bility as well as connectivity to
the executives on business-
travel feasible by means of
VOIP applications for
smartphones and tablets. So
whether it is about watching a
webcast or attending an e-
meeting, going to office is no
more mandatory which has en-
abled greater productivity.
Mobile Payments -
Smartphones can now be used
to store credit card, debit card
etc. details after due authoriza-
tion with the bank, such that
when such a phone is tapped in
front of a PayPass or any other
RFID based device, instead of
swiping a card to the tradition-
al card. Softwares like Google
Wallet uses Near Field Commu-
nication *NFC+ to find out dis-
counts and offers on products
to brought, nearby.
Impact on Small and Medium
Businesses - Thanks to mobili-
ty, SMBs are able to stay com-
petitive & profitable while de-
livering great value to their cus-
tomers.
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DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Mobility Challenges - Enterprises have
been progressively embracing
mobile technologies, both mo-
biles and smart phones to
streamline their business pro-
cesses. However, this often
comes at the risk of data secu-
rity, like in the case of BYOD.
Some of the solutions to these
data security issues depend on
how we use new milestones in
encryption. If we are able to
encrypt data during transmis-
sion without significant over-
heads and if companies adopt
cloud storage *especially pri-
vate clouds in case of Banking
and Insurance sectors+ wisely,
these risks are going to be
more manageable.
10. Technology:
Let us have a look at where the
technological trends in Mobility
are directed:
Cisco recently announced an
Open Codec - H.265, which re-
duces bandwidth consumption
for video streaming by 50%,
without compromising the
quality. This means more op-
portunities in the m-learning
and mobile-telecommuting
space, due to increased acces-
sibility and lower costs.
HTML 5 is a more comprehen-
sive standard for the web and it
is now possible to build a web-
site once and use it across de-
vices – desktop, mobile, tab-
lets, etc. without any changes
in the code. This means more
and more computing will be
become possible over mobile
devices.
Quad core processors have be-
come the new smartphone pro-
cessor norm recently and this
ensures high powered parallel
computing and an incredible
video and gaming experience.
But there is more to it, instead
of these being energy-hungry
processors, they are smart
enough to downgrade to low
power mode as soon as it is not
being used for videos, gaming,
etc.
Conclusion
While mobile internet will con-
tinue to drive innovation in ser-
vices on mobile devices, there
is a need to innovate further on
how basic connectivity chan-
nels *calling and text messages+
can be used to provide new or
better services, since a large
number of subscribers still use
basic mobile devices.More
work needs to be done in the e
-Learning space. Further, gov-
ernments must share the zeal
for implementing latest tech-
nologies and clear policy road-
blocks if any, since mobility not
only enables business activity,
it is a big business in itself.
09 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
By Gaurav Dadhich [email protected] DoMS, IIT Roorkee (2012-2014)
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Perspective ………………………………………………………
When one thinks of en-
trepreneurship, immediately
the big hitting investors and
businessmen who have made
millions from their respective
enterprises may come to mind.
Today the epitomes of entre-
preneurship would have to be
people like Steve Jobs and
Mark Zuckerberg. It is a com-
mon notion that a flourishing
entrepreneur is the one who
reaches the pinnacle of his
field. Many of us tend not to
pursue it for this very reason.
However we need to under-
stand that entrepreneurship is
an art that involves making
profits by being resourceful,
innovative and motivated. It is
this art that results in the crea-
tion of new organizations or
the complete makeover of an
existing one. To sum it up, en-
trepreneurship is all about
thinking outside the box.
The life of an entrepre-
neur may seem to be colourful,
however if one looks very
closely one would realize that it
is not everyone’s cup of tea. It
requires a lot of diligence and
patience. A study shows that
95% of aspiring entrepreneurs
fail on their first attempt.
Therefore patience is a critical
factor. One should be ready to
face failures and should not get
discouraged or disheartened by
initial failures. A majority also
have a misconception that en-
trepreneurship is more genetic.
Although many entrepreneurs
share the same thought, it is
far from being genetic as there
are numerous other factors
which make a person success-
ful as an entrepreneur. A Suc-
cessful entrepreneur is the one
who always finds a silver lining
in a dark cloud. They find solu-
tions that others can’t create. It
is one thing to be able to think
differently but being ready to
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 10 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Entrepreneurship
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Entrepreneurship ………………………………………………………
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 11 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
take that plunge is a different
ball game. Many fear failure
and hesitate to take that first
step. The journey of Steve Jobs
is a case in point. When he was
asked to step down he decided
to leave Apple and start his
own venture with Pixar. After
attaining success he was re-
called to Apple. It was his per-
severance which helped him
become the figure he was.
Hence we have the first ‘P’ of
entrepreneurship, Passion. For
every idea there will be a mil-
lion opinions that will be
thrown at you. A good entre-
preneur is the one who is him-
self convinced about his idea
and once this happens a good
entrepreneur will not be influ-
enced by the opinions of oth-
ers. Lastly, everyone has ideas
and that is a good thing, how-
ever what separates an entre-
preneur from others is deci-
phering between a great idea
and a pedestrian one. Good en-
trepreneurs eventually go on to
become leaders who guide
people to work harder and
smarter.
An entrepreneur wants
to make the transition from be-
ing bossed around to being the
boss himself. Entrepreneurs
can be classified into three cat-
egories:
Those who dream of an
idea and create concepts.
Those who pick up ideas
from others and make a
profit from them.
Those who generate new
ideas and earn profit from
them.
Entrepreneurs are most
often either the innovators and
inventors or the business mo-
guls. The former usually do not
have an already successful
business to back them up. Their
success stems from their inven-
tion, its value to society and
the way in which it is market-
ed. Other entrepreneurs take
already existing concepts, and
apply their business expertise
to achieve success. At the top
end of the scale, this would be
people like Ratan Tata who cer-
tainly didn’t invent the ideas of
hotels, airlines or anything else
they have in their particular
empires, but who have estab-
lished themselves and a lot of
money out of their great enter-
prise. The majority of entrepre-
neurs you see in the “real
world” are from this category.
The most successful of them,
while they do not come up with
an entirely new product or
business model, tend to be in-
novative in their thinking, com-
ing up with creative methods
to promote what they do and
maximize profit. Both paths in-
clude hardships during the ini-
tial phases. It is those who
overcome these initial hurdles
who go on to become success-
ful entrepreneurs.
There are some im-
portant steps that need to be
kept in mind during the pursuit
of your venture. The most im-
portant part is finding the right
people to work with. It is im-
perative that these people
share the same ideas and pitch
in to the development of the
idea. Even though entrepre-
neurs are seen as standalone
types it is obvious that without
a good team to back them up it
is very difficult to succeed.
Though they find it difficult to
conform to the norms they can
use their leadership skills to
guide and influence others to
achieve the required goals.
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……………………………………………………… Apart from a good team,
it is also important to access
the current market. An idea
may very often be great but the
timing of the idea is equally im-
portant. Another important as-
pect of entrepreneurship is
building your own culture and
not being charged by the cul-
ture that exists in an organiza-
tion. Entrepreneurs are those
who do not just follow the
leader but use their qualities
and take the world head on.
In modern times entre-
preneurship has gained even
more importance. Imagine a
town where no one ventured
out to start a business of their
own and everyone liked being
bossed around. Such a town
would have nothing interesting
to offer. In today’s economic
climate, it takes an enterprise
and innovative thinking to re-
vive the economy and create
jobs.
Entrepreneurship has
been on the rise in the recent
past due to economic hard-
ships faced by countries across
the world. People find them-
selves disillusioned with the
idea of working for someone
else. We find many people
switching jobs within a couple
of years after joining. A large
number of talented people are
deciding to bear the risk and
start a new venture rather than
being lost in the employment
jungle; business is becoming an
ever more appealing option for
younger people starting out.
Technological advance-
ment has also had its role to
play in entrepreneurship be-
coming so popular these days.
In this age of mobile internet
and social media businesses
can now support their mar-
keting and productivity in ways
which seemed almost impossi-
ble just a few years ago. These
ways are not only effective but
also rather inexpensive. One of
the most prominent issues is
the initial capital and funding of
softer resources. This has be-
come relatively easier these
days. There is also the option
of approaching venture-
capitalists, who not only bring
cash to the table but also pro-
vide guidance and contacts to
help further grow their invest-
ment. This is a helping hand to
both the entrepreneur and the
venture capitalist.
After the initial success,
entrepreneurs either grow old
with their firm or they go on to
start another venture. Younger
entrepreneurs tend to experi-
ment more. They start a ven-
ture, once successful they sell it
and move on to the next ven-
ture. The time is now, you can
continue to be bossed around
or you can take the plunge and
let your ideas make you mon-
ey. The choice is completely
yours.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
Entrepreneurship
12 | DOMINATION, FEBRUARY 2013
By Rohan Krishnan [email protected] DoMS, IIT Roorkee (2012-2014)
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
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Chlorophyll ………………………………………………………Its wise to learn, its GOD like to create
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 13 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Love is all We need
A vexatious feeling has entered my mind,
A surge of bad thoughts has left me blind,
I can’t feel the abundance of happiness anymore,
All the sweetness has gone acerbic and sour.
Wherever I look, I see people spewing poison,
Animosity and back-biting is on a run.
Chances of disparaging others are never missed,
Nefarious and foul-talk is openly hissed.
Words like “friendship” have lost their meaning,
Benevolence in the society is surely leaning.
I’m surprised to see the mentality of those around me.
Hypocrisy and double-dealing remain a mystery.
The attitude of personal gain is now a common occurrence,
The sanctity of relationships has lost its sense.
People seem to quarrel at the slightest pretext,
Seeing so much venom; I can’t say what’ll happen next?
Feuds and trifles are now a thing of the past,
It’s more like bloodshed that has left me aghast.
People killing each other in the name of the Lord,
And no regrets at all; just help me Oh God!
And every shameful act overshadowed by bland.
Such frenzied personas - I don’t seem to understand,
Consternation and despair have groped my heart,
Optimism and righteousness now seem to depart,
………………………………………………………
Chlorophyll ………………………………………………………Its wise to learn, its GOD like to create
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 14 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Love is all We need
Hatred - a reality that’s everywhere around,
Dark secrets veneered by cheerful looks abound.
But like the light at the end of a tenebrous cave,
Calmness is looming over the mood that’s grave.
Coz there is still a word that can fix everything,
And become the cure for the deadliest sing.
This word can heal the “hatred” disease.
In the smog of dullness, it becomes a breeze.
This word is nothing but LOVE, my friends,
The redeemer of sins and the harbinger of amends.
Love is the belief that takes us forward,
Love is the wing that makes us the bird,
Love is what we need the most today,
To get a society free from filth and decay.
Love is the answer to the incredulity of life,
Love is the panacea to the end the reign of strife,
Love is the boat that always goes upstream,
Love is the paragon of the glowing dream.
And this glow will surely eclipse hatred,
To grant us positivity multiplied- that we’ve shed.
It’ll make this world a more wonderful place.
And the proof would be a smile on each and every face!
By Karun Sethi [email protected] DoMS, IIT Roorkee (2012-2014)
………………………………………………………
Qutopia ………………………………………………………
It’s Exquizite, Kills your Quriosity and adds to your Quizdom. Need we say more? ‘Qutopia’ – A Utopia of the best Biz Quiz Tidbits to wreck your brains! Rush in your answers to [email protected] before 31st February, 2013. The winner will have their names published in the next issue. Also, person getting the highest score in the current quarter (Jan-Mar 2013) will get a gift voucher. Answers in the next issue of DoMi-nation.
Section A (1 Point for each correct answer)
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 15 | DOMINATION, FEBRUARY 2013
1) ‘X’ is performance management tool used in strategic management to identify and im-
prove various internal functions and their resulting external outcomes. Identify ‘X’.
2) Only country in the world whose national flag is not rectangular is....................
3) This HR tool was originally used by German Military during World War II to get feed-
back from various people so as to evaluate performance of soldiers. How do we know it
as?
4) Only Nobel laureate to get an academy award is..........................
5) Which is the first trading bank in the world?
6) A direct marketing strategy that involves sending a constant flow of promotional mes-
sages to customers over a period of time is known as............................
“Bringing Energy to Life “is related to which company?
The ……………of an asset based on its original purchase cost, minus depreciation, amortization and other similar
devaluing costs. Mckinsey coined the term …………….firms in the year 1993. Caparo Group owned by ……………
Amartya sen is famous for his studies in ………….
What is a unique service offered by Bank of Baroda at Tirupati?
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
Qutopia ………………………………………………………
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 16 | DOMINATION, FEBRUARY 2013
Section B (2 Point for each correct answer)
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
1) Identify the marketing guru whose popular book is represented
by following picture. (Hint: What is special in the cow at the
front?)
2) Identify the brand associated with below picture.
4) Identify the following game along with its
creators.
3) Identify the below leader. She has received the “Jawaharlal
Nehru Award” for international understanding.
………………………………………………………
Qutopia ………………………………………………………
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 17 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Section A
1. Ishikawa Diagram/ Pareto Chart
2. Nostro Account
3. Preet Bharara, Time
4. Shelfware
5. Fedwire
6. Demand Spillover
7. Capitalist economy
8. Insure.com
Section B
1. Vanita Narayanan
2. Graveria Suiting
3. 1984 Summer Olympics, Los Angeles
USA
4. Mark Joseph Carney
Answers for Jan’13 edition
Winner of Jan edition
Manish Rajwar
DoMS, IIT Roorkee
2012-2014
………………………………………………………
DoMS-da-Evince
Dhariti Walia is a 2012 batch pass out of DoMS, IIT
Roorkee and presently working as a Consultant at
Deloitte.
Q1: Please let us know about
your journey prior to joining IIT
Roorkee?
R: Prior to joining IIT Roorkee, I
was pursuing B. Tech in Com-
puter Science from Chitkara
University. I joined DoMS as a
fresher with no prior experi-
ence.
Q2: How DoMS IIT Roorkee has
contributed to your success?
R: DoMS has been instrumental
in shaping both my personal
and professional life. It was tru-
ly one of the most amazing and
enriching 2 years of my life and
I owe whatever I am today to
the great institution.
Q3: What are your roles and
responsibilities at Deloitte?
R: I am primarily working with
the risk advisory practice in
Deloitte. The role involves IT
audit of clients and under-
standing the risk framework
around which companies build
the IT controls to ensure that
their financials are accurate.
Q4: Please share your experi-
ence about summer internship
at IBM?
R: I have been fortunate to
have been picked up by the
best recruiters from Campus-
both during summer internship
and executive placements. IBM
was my first entry into the cor-
porate world and I can vouch
for the fact that it has one of
the best work cultures in terms
of the exposure and flexibility
you get. Right from meeting
the top executives to going for
company organized picnics; the
2.5 months were truly memo-
rable.
Q5: What changes you see in
the customer expectation, par-
ticularly in IT industry?
R: IT industry is undergoing a
radical change both in terms of
the evolving technologies and
the changing customer needs.
The one thing that is truly on a
customer's mind today is mak-
ing themselves immune to the
burgeoning cyber crimes that
are on the rise today.
Q6: What has been the most
challenging role in your career
so far?
R: The most challenging role in
my short stint with Deloitte so
far has been keeping our US
counterparts happy. They are
immensely focused about qual-
ity and timeliness and you need
to be on your toes to meet
their standards.
Q7: Would you like to share
any interesting incident with
us?
R: DoMS specific would surely
be related to Placecomm fights
and chain mails! No details
please :)
Q8: Any message to read-
ers, especially for the current
batch of DoMS?
R: Definitely this is the life de-
fining stage of your life. Make
great friends, hold no grudg-
es, bunk classes, explore Utta-
rakhand, and don't forget to
keep a little focus! Everything
will fall into place eventually.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 18 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
Success Story ………………………………………………………
………………………………………………………
Innovation does not require
education. Everyone can inno-
vate. Innovation basically is re-
newing, modifying or creating
more efficient processes, prod-
ucts or ways of doing things.
This edition of Domination
brings you one of the personal-
ities who failed in Class X exam
and never dreamt of being an
entrepreneur, yet stood his
ground and rose to the sky -
Mansukhbhai Raghavjibhai Pra-
japati.
Mansukhbhai is one of
rural India's most successful
entrepreneurs and was even
featured in Forbes' Top 7 Rural
Entrepreneurs list in 2010. He
has also received several na-
tional awards to his credit, and
his company, MittiCool Clay
Creations, has won recognition
across the globe. He is the
holder of the Indian patents for
these products that gives high
efficiency and an eco-friendly
nature.
He was born in
the Rajkot and had exposure to
the clay tradition since it was
his family’s long-established
profession. After the break-
down of Machhu dam in 1979
he migrated to Wankaner and
joined Jagdamba Potteries as a
trainee. In 1988, he quit his job
and opened a separate work-
shop in Wankaner where he
modified the hand press into a
machine that could produce
700 earthen pans a day. The
turning point came in 1995,
when a Rajkot businessman
came looking for a vendor who
could supply clay water filters.
Prajapati caught his attention
with a his innovative terracotta
filter with a ceramic candle and
got 500 piece order worth of Rs
1 lakh.
However, his growing
business faced a setback in
2001, when almost his entire
stock was destroyed by an
earthquake. But this did not
make any impact on his will
and he came up with another
idea to develop a clay fridge
that would run without elec-
tricity. After around three years
of testing soils and fridge de-
signs with the support of family
members, Prajapati finally
launched the Mitticool fridge in
2005, priced at Rs 2,500-3,500.
It cools the water by approx. 10
degrees and preserves perisha-
ble items like fruits, milk and
vegetables, fresh for several
days. In 2006, he got an inves-
tor named Anil K Gupta, vice-
chairman of National Innova-
tion Foundation and professor
at IIMA. Mr Gupta gave an
amount of Rs 2 lakh which was
utilized for repaying debts.
A year later, he regis-
tered his firm as MittiCool Clay
Creations, having already filed
the trademark application in
the name of MittiCool in 2001.
MittiCool has created pressure
cookers and a non-stick pan at
low price as compared to mar-
ket.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 19 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Mansukhbhai R Prajapati is a well known rural innovator and Founder of MittiCool Clay Creations.
Success Story
………………………………………………………DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE
………………………………………………………He is the first person in India to
claim patents over homemade
clay products. For his efforts
and innovation, Mr Prajapati
has been honored as 'rural sci-
entist" at 4th National Award
Function by the former Presi-
dent of India, Dr. A.P.J. Abdul
Kalam. MittiCool was featured
at a conference organized by
the Centre for India and global
business, Judge Business
School and University of Cam-
bridge, UK in May 2009. In the
future he is planning to build a
house that will need no power
since it will cool itself and will
have natural light.
Prajapati’s unique suc-
cess story is a perfect testimo-
ny to his genius. It proves that
education is not the scale of
measuring someone. Successful
people are those who have the
commitment, sound
knowledge, helping attitude,
countries as well as the world.
20 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
Regardez I’economie ………………………………………………………
India’s story in the contempo-
rary world is nothing short of
mythology where the devil re-
fuses to die and reappear again
and again. India after inde-
pendence till 1991 (i.e. In the
pre - liberalization era) has wit-
nessed protectionism, social-
ism, mind-bending red tape
and suffocating bureaucracy. In
the post - liberalization period
(since 1991) India has moved
forward in a great way and to-
day India is hailed as a land of
rising opportunity and budding
entrepreneurs. However of late
this turbocharged growth has
been reduced to a rickshaw
rate of growth of around 6%
coupled with untamed inflation
and an alarming fiscal deficit
level. The Indian rupee has de-
preciated by 18% in 2012.
Industry and infrastructure
Infrastructure is the sum
total of rail, road, transport,
refining, coal, electricity, elec-
tricity, communication, cement
etc. It is the base upon which
growth takes place. It is the
growth driving engine as infra-
structure needs to be devel-
oped prior to any growth tak-
ing place. It is a dynamic con-
cept which involves continuous
improvement over the past. In
other words it leaves no scope
for reactive maintenance. All
maintenance towards this
cause has to be proactive. The
world economic forum has
ranked India at 89th position
among 139 countries which in-
dicates the abysmal Indian in-
frastructure vis a vis global
standard. There are a plethora
of problems such as land acqui-
sition issues, lack of inter minis-
terial coordination, red tapism,
less foreign investment, envi-
ronmental issues etc. There-
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 21 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
State of Indian Economy
………………………………………………………
State of Indian Economy ………………………………………………………
-fore the role of government
becomes crucial. Unfortunate-
ly, the government seems to be
devoid of new ideas and ap-
proaches. Time is running out
and India needs innovative, out
of the box solutions to the
problems. The starting point
would be a separate budget for
infrastructure with the railways
clubbed into it. Public private
partnership can also be a way
forward. The problem has been
highlighted by Manmohan
Singh, Prime Minister of India,
“Expanding investment in infra-
structure can play an important
counter cyclical role. Projects
and Programs [are] to be re-
viewed in the area of infra-
structure development, includ-
ing pure Public private partner-
ships, to ensure that their im-
plementation is expedited and
does not suffer from [the] fund
crunch.”, he says.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 22 | DOMINATION, FEBRUARY 2013
Social sector
Social schemes are inter-
locked with any economy. Its
existence in India is mainly due
to massive poverty. Though In-
dian has achieved admirable
success on the economic front,
the same is not true when it
comes to the social sector. In
India a large chunk of the pop-
ulation depends upon the gov-
ernment spending to sustain
themselves. Since independ-
ence many social schemes have
been implemented to improve
the condition of the poor mass-
es. But there has always been a
mismatch between the outlay
and the outcome. In recent
years the world largest employ-
ment guarantee scheme has
been implemented in India,
MNREGA, the scheme aimed at
providing rural livelihood, self
sufficiency to million of poors
apart from strengthening de-
mocracy at the grass root level.
The scheme came into being
during UPA 1 but it failed to
achieve its intended target
mainly because of poor imple-
mentation and wrong design
among other flaws. The
scheme in its 2.0 reincarnation
has tried to overcome these
flaws by using creative destruc-
tion as now it will focus on
bottom up approach and at the
block level from where demand
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
State of Indian Economy ………………………………………………………
generators and programs get
implemented. ADHAAR is an-
other flagship program of UPA
2 which is aimed at the massive
financial inclusion, providing
cash directly to the intended
beneficiary in his bank account.
It will obliterate the ghost ben-
eficiary concept and thus will
save massively on subsidies.
Overall India is on right track.
There have been some achieve-
ments such as child malnutri-
tion being reduced by 8% be-
tween 1993 and 2005, average
age increasing to 64 in 2009
from 58 in 1990 and so on.
However a lot more is required.
One way is to give subsidy on
the income status. This way we
would also work on reducing
poverty.
Agriculture and Food
Agriculture has tradi-
tionally been the backbone of
Indian Economy. It employs
roughly half of the labor force
and accounts for around 14.7 %
of GDP in 2011-12. It is the
broadest economic sector de-
mography wise and plays a ma-
jor role in the overall socioeco-
nomic development of India.
Agriculture derives its im-
portance from the fact that
high agricultural growth leads
to mute inflation and one ru-
pee of contribution to GDP
from farming. This is twice as
effective as other interventions
in removing rural poverty. Also,
strong agriculture growth leads
to robust supply and demand
for other sectors.
The importance of this
sector is highlighted in the
World Bank country report
2011 for India which says, "…..
it will be essential for India to
build a productive, competitive,
and diversified agricultural sec-
tor and facilitate rural, non-
farm entrepreneurship and em-
ployment. Encouraging policies
that promote competition in
agricultural marketing will en-
sure that farmers receive better
prices."
Service sector
After liberalization it be-
came the main sector of the
Indian economy with 58% con-
tribution to GDP. It ranges from
the IT to communication to
banking to the barber. India’s
service sector was resilient
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 23 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
State of Indian Economy ………………………………………………………
even during recession (grown
at 10% against GDP of 6.7%)
due to the introduction of sixth
pay commission and increased
social expenditure. It not only
provides a critical contribution
to the GDP but is also net earn-
er of foreign exchange. It has
attracted highest equity flow of
20.1%. Hence service sector
requires unhindered growth
and stability for overall growth.
Overall the economic
outlook of India looks satisfy-
ing. However there is a need to
focus on agriculture and infra-
structure building. These sec-
tors are future of employee
generation, reducing economic
inequality and securing a place
among the world’s top nations.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 24 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
By Nilaya Shankar [email protected] DoMS, IIT Roorkee (2012-2014)
………………………………………………………
DoMS Spotlight ………………………………………………………
It is always special to go back
to the roots. DoMS IIT Roorkee
witnessed such an event on
16th Feb 2013. The occasion
was Regalia, an annual Alumni
meet of the Department of
Management Studies IIT Roor-
kee. The students were ecstatic
and thrilled about the occasion
and a chance to meet their sen-
iors. There was an aura of and
enthusiasm prevailing in the
campus and preparation were
on full swing. Keeping the tradi-
tion, Regalia 2013 started on a
high note.
The event started with
the lightning of lamp by Prof. J
L Gaindhar, President of Alumni
Association IIT Roorkee. The
occasion was also graced by
Prof. S. C. Sharma, Dean Alum-
ni Affairs, IIT Roorkee and Dr. S.
Rangnekar, Head of the Depart-
ment of Management Studies.
The alumni were presented
with mementos by Prof.
Gaindhar and Dr. Rangenkar.
The event took off with
a series of high voltage acts.
The first performance was by
Vishwjeet and Ankit which was
well appreciated. The excite-
ment reached its peak when
Naeem and team presented a
brilliant MIME act which was
enjoyed by everyone. The per-
formance continued with a
group dance performed by the
MBA first year students. In be-
tween the performances, alum-
ni were kept on their toes by
fun games such as candle
lighting and bouncing-a-ping-
pong-ball-into-glass. Alumni
also participated wholeheart-
edly in the event. Varun Goel
from 2011 batch created a lyri-
cal environment by singing a
song .
After all the cultural
events were over it was the
time to go back to history.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 25 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Regalia’13
………………………………………………………
Regalia’13 ………………………………………………………
They guided us on how to
getthe best out of the institu-
tion in terms of education,
learning and fun. They were
keen to extend all support to
the current students. It was
motivating to know the success
stories of the seniors. There
were some nice moments
when alumni such as Varun
Goel and Shashi Kant shared
their contact numbers,
This Alumni were invited to
share their experience with the
current batch. It started with
Jitendra P. Solanki, an alumnus
from the very first batch of
DoMS. He shared his experi-
ence about DoMS and after-
ward, the challenges faced and
how did he cope up with them.
All other alumni too shared
their moments of joy and strug-
gles with the current batch.
addresses with us and even in-
vited everyone to his home.
emotional connect was also ev-
ident with other alumni reach-
ing out to us and offering all
possible helps. The event gave
a platform for many alumni
from different batches to come
back to a place where they
spent some of their finest peri-
ods of their life. They shared
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 26 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
………………………………………………………
Regalia’13 ………………………………………………………
experiences and challenges
with others. They were eager
to offer any type of help to the
current batch and invited for
any help of guidance.
Every beautiful thing has an
end and Regalia was no excep-
tion. A vote of thanks was paid
to the alumni and other distin-
guished guests and the official
programme came to an end.
Alumni, for one day lived in the
flashback and cherished the
beautiful moments. They
danced, laughed and had fun
after which dinner was served.
The alumni also interacted with
the current batches and
offered valuable suggestions.
The list of Alumni who attend-
ed the event.
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 27 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Jitendra P. Solanki 2000 J.S. Financial Advisors Owner
Gaurav Pal 2001 Intelivisto Consulting India Pvt. Ltd. Chief Executive
Mukul Gupta 2001 Chowgule and Co. Pvt. Ltd. Regional Sales manager
Tarun Srivastava 2001
Infosys Management Consulting Ser-
vices
Industry Principal/Associate
Partner
Ashish Sawhney 2002 Sahni Plywood Co. Owner Manager
Anupriya Munjal 2004 Accenture Associate Manager
Mr. Divya Bhushan 2004 Ericsson General Manager
Ms. Gunjan Bhargava 2005 Bharti Retail Manager- Customer Insights
Bharat Venishetti 2007 Kotak Mahindra Bank Sr. Manager
Shashi Kant 2010 BHEL Executive (HR)
Tanuj Shukla 2011 BHEL Executive
Shubham Jain 2011 BHEL Executive
Varun Goel 2011 BHEL Executive
………………………………………………………
Regalia’13 ………………………………………………………
DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 28 | DOMINATION, FEBRUARY 2013
Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight
Memories of Regalia are here to stay.
Regalia 2013 might be over but bonding is not.
Department of Management Studies, IIT Roorkee
Roorkee - 247667, INDIA
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