domestic worker ppt
DESCRIPTION
First part of PPT that then described the domestic worker campaign, followed by heat campaign.....this file includes the domestic worker slides.TRANSCRIPT
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Communicating Our Power and Hope
The Domestic Worker Safety and Dignity Campaign
Labor Occupational Health Program, UC BerkeleyLa Colectiva de MujeresUnderground Advertising
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Other Campaign Elements
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KEY OUTCOMES
• Marked increase in number of jobs. • 74% of employer survey respondents recalled
seeing the ads. • Very positive reactions to the ads – 70% of
employers “liked them a lot.”• Marked increase in number of Colectiva
members. • Women’s sense of pride – theme of increased
confidence. • Leadership and media skills.
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I was so moved seeing our photograph on BART and the bus. The bus driver recognized me and said "Hey, you're the one in the picture." I feel so much happiness and pride to be part of La Colectiva.