dollars, bits and atoms: a roadmap to the future of marketing
DESCRIPTION
Dollars, Bits and Atoms: A roadmap to the future of marketing. Rob Salkowitz Partner/Director of Strategy @ mediaplant_us. About our work. About the research. Conducted March-December, 2013 Interviews, events, survey of literature Major brands, agencies, startups - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/1.jpg)
Dollars, Bits and Atoms:A roadmap to the future of marketing
Rob SalkowitzPartner/Director of Strategy
@mediaplant_us
![Page 2: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/2.jpg)
About our work
![Page 3: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/3.jpg)
• Conducted March-December, 2013• Interviews, events, survey of literature• Major brands, agencies, startups• Impact of emerging technology on marketing
organizations
Big Data Social Pervasive Computing Cloud
About the research
![Page 4: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/4.jpg)
• Separate digital marketing streams are converging: data, content, mobile, social
• Cloud-powered tech startups are disrupting marketing
• The business model for delivering marketing services is straining at every point: leadership, talent, ecosystem
• The roles of marketers and technologists are blending
What’s going on?
![Page 5: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/5.jpg)
Forecast map
![Page 6: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/6.jpg)
Big trends and themesData + Context + Pervasive Computing =
1. Mass Personalization at Scale
2. Digital/Physical Blend
3. Marketing becomes Experience Management
![Page 7: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/7.jpg)
Coming soon• Apps for objects• Apps talk to apps• Heads-up displays• Anamorphic ads• Context-aware content• Consumerization of JIT• D2D commerce• Personalized pricing
![Page 8: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/8.jpg)
• Hacking the conversation• Unifying experiences across screens and space• Targeting and measuring content across
the customer journey• Personalizing experiences without the “creepy”
factor• Retooling organizations to keep pace
Challenges for marketers
![Page 9: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/9.jpg)
• Marketing bears the brunt of rising expectations– marketers must lead the organizational response
• Collaborating across organizational boundaries is critical– tear down the walls
• Digital marketing trends are connected, not siloed–
digital marketing investments should be strategic, not opportunistic
Takeaways
![Page 10: Dollars, Bits and Atoms: A roadmap to the future of marketing](https://reader035.vdocuments.site/reader035/viewer/2022081514/568163a2550346895dd4a4f8/html5/thumbnails/10.jpg)
For more information
Mediaplant.net/report • @mediaplant_us