dole: how we brought social in-house, presented by amy summers
TRANSCRIPT
MEM
BER MEETIN
G 40
SO
CIALMEDIA.ORG
Dole Amy Summers
How we brought social in-houseLearn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 40Los Angeles7-26-2016
Evaluate Current Program • Existing Social Footprint • Current Social Spending
Evaluate Goals Plan Activate Success
Agency Fees
Strategic Expertise Content Development Community Management Social Tools
Goals Based on Evaluations • Consolidate Channels • Open Instagram
Evaluate Goals Plan Activate Success
Goals Based on Evaluations • Consolidate Channels • Open Instagram • Smaller Budget
Evaluate Goals Plan Activate Success
Goals Based on Evaluations • Consolidate Channels • Open Instagram • Smaller Budget • Sponsored Content
Evaluate Goals Plan Activate Success
In-House Funding Sponsored Content Content Development Social Tools
New Plan • Point Person • Playbook
Evaluate Goals Plan Activate Success
Brand Voice
Do’s & Don’t’s
Goals Approval Process
Internal Roles
New Plan • Point Person • Playbook • Assign Roles
Strategy Content
Editorial Calendar
Customer Service
Approval Process
Social Partners
Evaluate Goals Plan Activate Success
Social Tools
Analytics
Measurements for Success • Goal Completion
Evaluate Goals Plan Activate Success
ü Consolidate Channels ü Open Instagram ü Smaller Budget ü Sponsored Content
Measurements for Success • Goal Completion • Efficiencies • Savings
Evaluate Goals Plan Activate Success
Dole: How We Brought Social In-House Amy Summers
Amy Summers Paolini https://www.linkedin.com/in/amypaolini [email protected]