The Brand: Canal Cycles is situated in a popular tourist area within Amsterdam. The company would like to appeal to cyclists with a new, strong and timeless combination mark that represents their European bicycling heritage.

Target Audience: Men and women between the ages of 20 and 35 who are looking for urban adventures in their daily commute.

Values/ Feelings: Fast, adventurous, premium, heritage

Stylistic Preference: Minimalist, elegant, bold, timeless

Colors: May be one or more of the following - black, white, grey, cream, muted green, muted blue, muted orange, muted red, muted yellow. No neon colors.

CANAL CYCLES REBRANDING

Elements of Iconic Logo DesignSimple

Relevant

Memorable

Adaptable

Enduring

One Takeaway