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    DOING

    BUSINESS INTOUGH

    ENVIROMENTS

    GROUP 1

    PHOTIZO PHLUX

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    QUOTES ON INTEGRITY

    If you have integrity, nothing else matters. If you dont

    have integrity, nothing else matters. -- Alan K. Simpson

    The 7 Princip les of Bus iness Integri tyBy Robert Moment

    Principle #1: Recognize that customers/clients want to

    do business with a company they can trust; when trustis at the core of a company, it is easy to recognize.

    Trust defined is assured reliance on the character,

    ability, strength, or truth of a business.

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    FACTS FROM CASE

    Mr. Chris Zemal a Nigerian by birth, works forPhotizo Oil Servicing based in Canada.

    He had worked with Photizo for 8years in

    different countries, some of them within Africa.

    He was a sticker for standards and the headof Business Process for Photizo.

    He was presently appointed the president of a

    new joint venture between Photizo Oil and a

    Nigerian Oil and Gas company named Phlux.

    There has been an influx of foreign

    companies into Nigeria and other African

    countries, which were recording enviable

    economic growth rates.

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    The joint venture was formed 2years ago with

    the sole intent of leveraging on their relativestrengths.

    Photizo was a global brand listed on the

    Canadian and American stock exchanges.

    The Joint venture offered Phlux a number ofbenefits; Photizos brand equity, technical and

    management expertise, financial muscle and

    size.

    For Photizo the joint venture was a strategic

    move to better position itself in the African

    market space.

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    CHALLENGES

    In abid to close a deal a sale representative ofPhotizo Plux needed to grease the elbow of hisclients.

    Mr. Chris was also accused by Onyema (vicepresident of Photizo Phlux) and Segun (Global

    Finance Director) of frustrating their efforts inclosing viable deals as a result of the new policiesimposed on them by their new partners(PhotizoOil Servicing).

    What is the best approach of doing business in a

    tough environment like Nigeria withoutcompromising on their core values and

    motors?

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    How should Mr. Chris handle this? Ifhedoesn'tt bribe he might loose the client OR he

    could sign off to an expenses paid trip for the

    client to visit the companies head office in

    Canada and be treated to pure luxury.What is best approach in handl ing th is

    matters?

    Is this problem synomous to Nigeria Only oralso in other parts of the world e.g. Canada.

    Can ANY company survive ethically in th is

    business envi ronments?

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    IN CONCLUSION

    There is a plaque on the wall of my officewhich reads: Do what is right, let theconsequence follow. It serves as a dailyreminder that success will indeed come and

    go, but integrity is forever.~Amy

    To give real service you must add something

    which cannot be bought or measured withmoney, and that is sincerity and integrity.

    --Douglas Adams

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