doing business in china oct 17 lcp, rm, sabrina nz /au daigou / daifa rm, kf, sabrina other market...
TRANSCRIPT
Doing Business In
China – Oct 17
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Initial Market Map:
Customer
Home OfficeOffline &
Online
Chinese Tourist (400,000) & Chinese Students
(30,000)
Social & KOL
*WeChat / **Weibo
Digital Agency
TP Crazy SalesCrazy S & QBID
Taobao/ Wechat
Offline Blogging Sav Blanc Month
Chinese Community (300,000)
Third PartyActivation Agency
Service Contract
QBID
Import for Samples only (O2O)
LCP, RM, SabrinaNZ /AU
Daigou / Daifa
RM, KF, Sabrina
Other Market Spaces (VIP, Kaola, Lily and
Beauty)QBID, LCP, RM,
Sabrina,
Indirect Resellers (Health Element,
Health post, Unichem, CWH
RM,KF,MCP, QBID
CBEC (import tax)
Personal Parcel(no import tax)
TMALL Global Flagship (2017)
Build brand & Trust
Distributor -QBID
The QBID Model:
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The Timeline:
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Social Media:
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China Specific Content:
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Socialisation of Trilogy:
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Tmall Traffic Growth:
Thank you and Questions
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