dohertywhite - social media challenge 'sharing stories

Social media challenge

25 November 2011

Michael White

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What is Social Media Marketing?

http://images.google.com/imgres?imgurl=http://blogs.eciad.ca/glowry/files/2009/06/twitter_logo.jpg&imgrefurl=http://blogs.eciad.ca/glowry/&usg=__-6Vic-e_LZipQ3MVpaDkVRs0Gr0=&h=256&w=256&sz=59&hl=en&start=18&um=1&tbnid=DsqBAhl-uLAvBM:&tbnh=111&tbnw=111&prev=/images?q=twitter+logo&hl=en&sa=N&um=1

http://images.google.com/imgres?imgurl=http://economy.freedomblogging.com/files/2009/01/linkedin-logo.jpg&imgrefurl=http://economy.freedomblogging.com/tag/networking/&usg=__sDmmzo7hV-u4MzBDMrkShSOkhqc=&h=216&w=640&sz=49&hl=en&start=7&um=1&tbnid=d5Sjr-qb-drGeM:&tbnh=46&tbnw=137&prev=/images?q=linkedin+logo&hl=en&um=1

http://images.google.com/imgres?imgurl=http://www.green.cusu.cam.ac.uk/campaigns/ethicalinvestment/facebookLogo.jpg&imgrefurl=http://www.green.cusu.cam.ac.uk/campaigns/ethicalinvestment/&usg=__Z3xOegQgBjwZzlVWfRboc1yIExI=&h=385&w=1024&sz=25&hl=en&start=2&um=1&tbnid=LTkRB8ED8k4OcM:&tbnh=56&tbnw=150&prev=/images?q=facebook&hl=en&um=1

http://images.google.com/imgres?imgurl=http://www.erikbosgraaf.com/images/youtube-logo.png&imgrefurl=http://www.erikbosgraaf.com/news.html&usg=__KfPspx_u8Xh3y2gcFArjq4Pd3T8=&h=424&w=640&sz=191&hl=en&start=3&um=1&tbnid=NLKLllaxCevhfM:&tbnh=91&tbnw=137&prev=/images?q=youtube&hl=en&um=1

http://images.google.com/imgres?imgurl=http://www.teknotesi.com/wp-content/uploads/2007/08/slideshare.jpg&imgrefurl=http://leopoldtpl.globalteacher.org.au/category/websites-and-online-applications/&usg=__yTrU5HycGWCXQiaGfYWTRwQKhQE=&h=119&w=397&sz=11&hl=en&start=9&um=1&tbnid=Vm6Q2XOyAxy3GM:&tbnh=37&tbnw=124&prev=/images?q=slideshare&hl=en&um=1

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1. Setup a free Google email account

You need the Gmail account before you can setup your

YouTube account.

2. Setup a free YouTube account

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3. Upload the video (takes a bit of time)

4. Setup a free blog on Blogspot (Google again)

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5. Set up Google analytics on the blog (so you can monitor traffic)

6. Setup a Facebook page

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7. Setup a free Twitter account

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Approach

Find people, blogs and Facebook pages that have lots of followers / friends / ’likes’...

Look for “influencers” – people who can persuade others to view

Identify topics that link the film to large groups e.g. Irish emigration, LYIT, Donegal,

animation, film festivals, film studies, Irish associations, Irish American organisations,

Irish Australia, Irish in the UK, Queen’s University....

Use all our networks – Facebook, Twitter, LinkedIn and email

Chamber of Commerce, NW Technology forum

Main point – persistence and regular ‘posts’ and updates

Posting to Facebook pages with lots of fans/’likes’ seemed to have most impact

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Highlights

Heathrow airport

Main point – people are really helpful

Email [email protected] +353 7491 16689

+353 1 969 5029Mobile +353 86 383 8981Twitter @michaelgwhite

www.dohertywhite.com

Thank You

dohertywhite - social media challenge 'sharing stories

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