Dogs Trust

Alexandra Goldstein | Web Editoralex.goldstein@dogstrust.org.uk

Digital Marketing through Social Media

• Why use social media?

• Where are we online?

• Who are we talking to?

• What are we saying?

• What have we learned?

Donation application and impulse donations (PayPal)

Links to other networks (YouTube, Flickr)

News and Events

And of course, The Wall

User generated media and discussion

•Most popular in the UK

•Offers most ‘ownership’ of page to supporters

•31,700 ‘fans’ and counting…!

• Least interactive, but very popular worldwide

• Interact with professionals, businesses, bands etc

• Status updates are handy

• Easy to brand page

• 500 fans

• Younger audience

• Creative competitions (whiteboard)

• 1,000 members

Exploring the theme of our slogan:

A dog is for life, not just for Christmas

• Give the team a personality

• Tell supporters’ stories

• General content / aggregation

• Freedom to broaden message

• Started as a photo bank, became a 45,000+ strong community

• Direct engagement on topics that really matter to dog lovers

• Spreading our campaigns messages

• Global audience