does your mobile strategy meet the expectations of today's ... · • identify...

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Sponsored By:

Does Your Mobile Strategy Meet the Expectations of Today's Users?

December 2016

Jim Rapoza, Senior Research Analyst & Editorial Director Aberdeen Group

Pete Di Stefano, VP of Marketing Impiger Technologies

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Speakers

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Jim Rapoza Senior Research Analyst

& Editorial Director

Pete Di Stefano VP of Marketing

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What We'll Learn:

1.  How trends in mobile computing are changing how work gets done and how

businesses connect

2.  The many challenges that businesses face in keeping their mobile services up to

date

3.  How future mobile trends will change how things get done

4.  Steps to take to become a leading mobile organization

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Aberdeen Research Methodology

•  Survey end-users about their organization’s results from technology deployment

•  Define Leaders based on quantifiable business and operational performance

•  Identify characteristics, capabilities, and business practices of Leaders not widely practiced by Followers

•  Recommend concrete actions for Followers based on the performance advantages of Leaders

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Mobile is the New Normal

The model of making mobile tools and applications as good as their traditional PC counterparts is over. In order to meet the high demands of modern users, leading businesses are leveraging the unique capabilities of mobile technologies to provide tools and experiences that are superior to the PC.

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Today’s Users and Customers Demand Mobile

•  The number-one pressure for 71% of organizations is increased demand for mobile application access

•  69% of businesses list building a mobile infrastructure as vital

•  91% of end-users use a

smartphone or tablet in the workplace

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Mobile Technologies Enable:

•  Access anytime, anywhere •  The ability to service customers

and users in real-time •  Seamless, real-time

collaboration with peers and experts

•  Access to knowledge and support tools

•  Real-time video communication •  Faster issue resolution and

service •  Ability to track and find anything

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Today’s Mobile Users Are:

•  Much more active on their mobile devices

•  More likely to use a smartphone as a primary device

•  More likely to have tried emerging technologies on their mobile devices, such as mobile wallets and augmented reality apps

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Top Issues from Poor Mobile Performance and Usability

•  Loss of online visitors •  Loss of potential customers •  Loss of revenue •  Negative impact on employee productivity •  Negative impact on brand/reputation

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Best-in-Class Mobile Strategies

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Key Benefits of Mobile Innovation:

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Emerging Mobile Trends That Will Transform Business in the Near Future

•  Wearables •  The Internet of Things •  Virtual Reality •  Augmented Reality •  AI Assistants •  And more

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How to Become a Leading Next-Generation Mobile Organization

1)  Get out of the Office and Off the Laptop. Business services that are geared to in-office workers with desktop systems are so 2003. Top-performing field teams, HR departments, support staff, and other business units are implementing systems that are designed first and foremost to support on-the-go workers using smartphones and tablets.

2)  Go Where the Customers and End-Users Are. Today’s technology users are very savvy and highly intolerant of poor service and having to wait for assistance. Organizations that are mobile leaders provide fast mobile-enabled service anywhere.

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How to Become a Leading Next-Generation Mobile Organization

3)  Make Your Organization Mobile. No matter the role, your employees are modern and mobile workers too. By making it possible to handle requests on mobile devices, businesses can make sure that tasks are handled by the most qualified people.

4)  Integrate Mobile Throughout Your Systems. Mobile capabilities aren’t just a nice-to-have, they’re a must-have requirement for modern businesses. All aspects of your organization need to work well on mobile devices first and foremost.

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How to Become a Leading Next Generation Mobile Organization

5)  Be ready for what comes next. Mobile technologies are changing rapidly. In the near future, AI assistants will provide automation, wearables and IoT devices will bring new modes of communication, and virtual and augmented reality will change how people interact and do their job while mobile.

[email protected] impigertech.comimpigermobile.com

1.972.346.8186

© 2015 Impiger Confidential. All Rights Reserved.

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iPadAppforMobileShoppers

• GuidedHomeScreen

• EasyScrollableSectionsonHome

Screen

• FindGiftCards&RedeemforRewards

• AccessCatalogofProducts

• AddProducttoShoppingCart

• AddProductstoWishlist

• SharewithyourNetworks

• ViewYourOrders

• LocateStoresandFindDriving

Directions

• TrackYourShipment

• ViewAlertsandOffers

• ViewYourLoyaltyPoints

•White-LabeledSolutionforRetailers

Mobile Retail Solution ScreenshotMobile Retail Solution

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1.972.346.8186


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WEBRTCENABLED

VIPASSISTED

MOBILESHOPPING

SOLUTION

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1.972.346.8186


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RETAIL CUSTOMER PRESENCE DETECTION

WiFi AP&Captiveportal

Backend&CRMVendorWifi &BeaconService

PlatformMobileApplication

• OpenDeviceBrowser

• AccessWiFi AP

• ViewLogin/Sign-InPage(Captive

Portal)

• EnterCustomerCredentials(Retail

LoyaltyID)

• AccessMallWebsite

• AuthenticateUserAccess

• CollectDeviceMacAddress

• AssociateIDwithCRMdetails

• AuthenticateAPconnectionby

user

• Accessing3rd PartyBeacons

• CompleteNetworkVisibility&

Monitoring

• MacAddressrepository

• NotificationtoStoreManagerApp

• GetCustomerProfiledetailsusing

theirRetailLoyaltyID

• BringsCustomertoStore

OverviewAsolutionthatwoulddetectcustomerpresencenear-storeand

provideassistedshoppingexperiencethatwouldincreasefoottraffictoretailoutlets

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1.972.346.8186


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RETAIL INFRASTRUCTURE SOLUTION

ü Customeron-boardinginretailstores

ü Customerinstorebuyingpatternanalysis.

ü Seamlessonlineandofflineshopping

ü Creatingcustomerloyalty

ü InventorytoPOSIntegratedSolution

Features

Representation

SolutionDescription

Usingourdetailedanalyticsengineandin-storebeaconswearenowabletoprovideinsightintoacustomersjourneyfromonlinetoin-storeandassuchallowingmarketerswiththeinforequiredtosendtargetedpromotionsascustomerswalkin-store.

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1.972.346.8186


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IMPIGER SNAPSHOTWhat we are today

225+ Clients- Enterprises- Small businesses, VC funded- Startups - Leading F500s

12 Years in Business

300+ Workforce- Globally spread- Rich experience- Customer focus

300+ Mobile Apps

150+ Web Portals

5 Locations

Helping businesses with Web , Mobile & Telecom Technology Solutions

- Private /public cloud- Web portals- Intranet applications

- Native- Hybrid- Cross platform

- North America- India- UAE- Uganda

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1.972.346.8186


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OUR SERVICES

www.inspirasign.com

www.inspirasign.com

www.inspirasign.com

INTRANET

EXTRANET

RESPONSIVEWEBSITE

MobileAppDevelopment§ MobileAppConsulting

§ Design&UX/UI

§ Development(Native&CrossPlatform)

§ Manual&AutomationTesting

§ 250+Mobiledevicesin-house

§ EnterpriseMobility&IoT Services

§ B2CApps

§ ImpigerFrameworks&Accelerators

Web&Microsoft§ ArchitectandDeliverSharePoint,Azure&.Net

Technologies

§ OpenSource

§ ServiceIntegration

§ SystemMigrations

§ Intranets&Extranets

§ WebTesting

§ ADAandWCAGcompliance

CloudServices§ NewDevtoClouddeployment

§ Legacyapptocloudshift

§ Cloudplatformintegrations

§ Integrationarchitecturedesignand

consulting

§ EvaluatingServices&Productsandbuild

connectors

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[email protected]

@TechProABG

[email protected]

@Impigertech

Thank You! Questions?

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www.aberdeen.com

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