does our website still meet our organisational needs
DESCRIPTION
My website audit methodologyTRANSCRIPT
Does our website still meet our organisational needs?
Joanne Dillon, Digital Services LeadTe Horowhenua TrustLevin
About MeJoanne DillonDigital Services LeadTe Takere Levin www.tetakere.org.nz !and !JD at Weaving the Web www.weavingtheweb.co.nz
!@JDsTwitticles
• Librarian• Web Administrator • Web Content Writer• Trainer • Business owner• WordPress geek• Collector of Techie
tshirts
Credentials
Te Horowhenua Trust
Te Horowhenua Trust
CEO
Trust staff
Horowhenua District Council
4 Service Points
Te Takere (Levin) Foxton Library
Shannon Library Tokomaru Library
Opened September 2012• Horowhenua’s Culture and Community Hub
• Serves of about 30,000 people
• Replaced Levin Public Library as a library plus a lot more…
AA Visitor Information Travel Broker Education
SuiteMeeting Spaces
Youth Space Heritage Room
Content Creation Te Ao Maori Exhibitions
Designed as a “third place”• A community lounge
• A meeting point
• A learning environment
• A place to play
• A place to do business
• An entertaining and informative venue and
• A place to try out new things
Levin Public LibraryFrom this…
About a dozen staff providing library services
Te TakereTo this…
More than 30 staff providing many new servicesnot traditionally provided by libraries.
Communication needs changed
Differentservices
Differentaudience
Differentneeds
Website launch and audit• On 29 September 2012, along with the launch of Te Takere
• Email conversations about both design and content were taking place during the first week of September.
• Now 18 months down the track from both launches
• Is our content still current?
• Does the structure still work?
• What new functionality do we need?
The review process• Where do I start?
• Qualitative or quantitative?
• Is their a ‘correct’ way to review a website?
• Or do I just come up with my own methodology?
Remember learning to drive?
It soon becomes 2nd nature
as does being able to do anything you’ve been doing for a long time,
like writing and assessing web content
JD’s review methodology5 parts:
1. Create Sitemap
2. Quick Wins
3. Ask the experts
4. Analytics
5. User testing
Step 1Document the site map, including draft and unpublished pages.
What am I looking for?1.Content is correct, current and complete. Is it killer content or filler content?
2.Could it benefit from an illustration (photo, graph, diagram) or other supporting information?
3.User experience
4.Functionality
Step 2:“give it a once over”• Quickly skim each page
• Pick up and document pages with “room for improvement”
Centrak Hawkeys Bay
Well written web content
• Goals
• Audience
• Delivery
• Quantity
Content goals
Audience appropriate
Content delivery
Quantity
Document now; fix later
Top level updateStart with the worst problems (green) and make quick wins:
subheadings
bullet points
spelling
Top level update• Pictures speak louder than words
Improve abstractsBefore - passive, auto selected from first sentence:
!
!
Now - carefully written, call to action:
Step 3: consult with experts
Analyse the data
Step 4: extra functionalityEvent Calendar:
Extra functionality
It’s a work in progress
Any questions…or suggestions?