does media content analysis create knowledge?
DESCRIPTION
John Girard's presentation "Does media content analysis create knowledge?" at International Institute's for Applied Knowledge Management conference held on the campus of the The American University in Bulgaria, Blagoevgrad, BulgariaTRANSCRIPT
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Does media content analysis create knowledge?
John P. Girard, Ph.D. Minot State University
GLOBE
ò GLOBE: Global Leadership and Organizational Behavior Effectiveness
ò Project extends and integrates previous analyses of cultural attributes and variables
ò Evaluates nine different cultural attributes using middle managers from 951 organizations in 62 countries
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GLOBE
ò Multi-cultural team of 170 scholars from around the world worked together to survey 17,000 managers in 3 industries: financial services, food processing, and telecommunications
ò Covered every major geographic region of the world
www.grovewell.com/GLOBE.
GLOBE Leadership Dimensions
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0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Autonomous Humane-Oriented Participative
Self-Protective Team-Oriented Charismatic/Value-based
GLOBE Phase 2 Aggregated Societal Level Data for Leadership Scales: May 17, 2004
http://business.nmsu.edu/programs-centers/globe/instruments/
The autonomous style is characterized by an independent, individualistic, and self-centric approach to leadership.
0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Autonomous
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The humane style stresses compassion and generosity; and it is patient, supportive, and concerned with the well-being of others.
0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Humane Oriented
The participative style encourages input from others in decision-making and implementation; and emphasizes delegation and equality.
0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Participative
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The self-protective (and group-protective) style emphasizes procedural, status-conscious, and 'face-saving' behaviors; and focuses on the safety and security of the individual and the group
0.00 0.50
1.00 1.50
2.00 2.50
3.00 3.50
4.00
Singapore
China
Japan
USA
UK
Self-Protective
The team-oriented style instills pride, loyalty, and collaboration among organizational members; and highly values team cohesiveness and a common purpose or goals.
0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Team-oriented
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The charismatic/value-based stresses high standards, decisiveness, and innovation; seeks to inspire people around a vision; creates a passion among them to perform; and does so by firmly holding on to core values.
0.00 1.00
2.00 3.00
4.00 5.00
6.00 7.00
Singapore
China
Japan
USA
UK
Charismatic / Value-based
Semester at Sea – Spring 2013 627 Students
75 Faculty & Staff 50 Family Members
50 Life Long Leaners
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Semester at Sea – Spring 2013 106 Days 16 Cities
12 Countries
Global Comparative Leadership
Is there a difference between the leadership styles of leaders in one country compared to
another?
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Media Content Analysis
Code Scheme
Sampling
Coder Training
Code
Analyse
Common tool in social sciences
Physical Newspapers
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Virtual Newspapers
Newspapers
Daily Yomiuri
China Daily
Straits Times
The Times
USA Today
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Analyzed 215 Examples
USA China Japan Singapore UK Charisma>c 16 3 10 4 7 Team-‐oriented 11 9 16 8 8 Par>cipa>ve 9 3 6 2 3 Humane 8 1 20 5 3 Autonomous 8 3 5 2 7 Self-‐protec>ve 14 3 9 4 8
Visual Check
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Charismatic Team-oriented Participative Humane Autonomous Self-protective
USA China Japan Singapore UK
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Comparing Multiple Independent Samples Sample size Sum of Ranks
USA 6 142.5 China 6 50. Japan 6 133. Singapore 6 57.5 UK 6 82. Kruskal-Wallis ANOVA H 15.65699 N 30 Degrees Of Freedom 4 p-level 0.00352 H (corrected) 15.88313
Median Test Overall Median 7. Chi-square 12.66667 p-level 0.01302
Summary
ò Is there a difference between the leadership styles of leaders in one country compared to another?
ò Future:
ò Post hoc analysis
ò Compare to previous GLOBE
ò Compare to computer coding
Perhaps
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Limitations
ò Snapshot in time
ò Limited time to collect data
ò Intra-coder Reliability
Does media content analysis create knowledge?
Huge potential as a tool … if used wisely.
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References
ò Chhokar, J.S., Brodbeck, F.C., and House, R.J. (Eds.). (2007). Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies, Psychology Press.
ò Franzosi, R. (2010). Quantitative narrative analysis. Thousand Oaks, Calif: SAGE. ò Gannon, M. J., & Pillai, R. (2010). Understanding global cultures: Metaphorical journeys
through 29 nations, clusters of nations, continents, and diversity. Thousand Oaks, Calif: SAGE. ò Girard, J., Brizzi, G., Drake, D., Graham, M., Kosmider, C., & Lloyd, R (2014). Does Leadership
Style Differ by Country? A Media Context Analysis, Academy of Business Research Journal, Vol II, p.13-19.
ò Holstein, J. A., & Gubrium, J. F. (2012). Varieties of narrative analysis. Los Angeles: Sage. ò House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W., and Gupta V. (Eds.) (2004). Culture,
Leadership, and Organizations: The GLOBE Study of 62 Societies. Sage: Thousand Oaks, CA. ò Krippendorff, K. (2004). Content analysis: An introduction to its methodology. Thousand Oaks,
Calif: Sage. ò Krippendorff, K., & Bock, M. A. (2009). The content analysis reader. Thousand Oaks, Calif:
Sage Publications. ò Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, Calif: Sage
Publications. ò Weber, R. P. (1990). Basic content analysis. Newbury Park, Calif: Sage Publications.