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LED Replacement Lamp Trends Pittsburgh , PA By Vrinda Bhandarkar Strategies Unlimited July 18, 2012 DOE SSL Market Introduction Workshop

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Page 1: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

LED Replacement Lamp Trends

Pittsburgh , PA

By

Vrinda Bhandarkar Strategies Unlimited July 18, 2012

DOE SSL Market Introduction Workshop

Page 2: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 2

About Strategies Unlimited

Market research and consulting firm - founded in 1979 Long history of market research

photovoltaics, compound semiconductor materials and devices, image sensors and lasers

Have followed the LED market since 1994 Reports on

overall HB LED market (annual), LEDs in lighting (annual), LED luminaire market, LED driver ICs, and LED replacement lamp market LED outdoor lighting market

Annual LED industry conference, Strategies in Light, since 2000

Acquired by PennWell Corporation in 2001

July 18, 2012

Page 3: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

LED Replacement Lamps

July 18, 2012

Some Definitions

Page 4: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

Lighting Industry

July 18, 2012

• Lamps—Light source – Technologies include Incandescent, Halogen, Compact

fluorescence(CFL), Linear Fluorescent Tubes(LFT), High Intensity Discharge(HID) includes, Mercury Vapor(MV), Low Pressure Sodium (LPS), High Pressure Sodium(HPS), Metal Halide and Ceramic Metal Halide, Induction, and LED

• Fixtures- – does not include the

light source • Ballasts

– Power Management • Luminaires

– Light Source + Fixture – New nomenclature for SSL – Convergence of light sources, ballasts and fixtures

• Controls – Lighting system controls including Dimmers, Color dials, Mood Lighting, Wall plug controls,

facility wide lighting controls, wi-fi, radio and internet controls

Page 5: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 5

LED Lighting Market Segmentation

LED Lighting Market

Luminaires

Replacement Lamps

July 18, 2012

Page 6: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 6

LED Lighting Market Segmentation

LED Lighting Market

Luminaires

Replacement Lamps

A19 /Standard

PARS

MR16

Candelabras /Globes/

Decorative

L F T

July 18, 2012

Page 7: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

LED Replacement Lamp

July 18, 2012

PAR Lamp

Source: Sylvania

MR 16 Lamp

Source: Toshiba

Candelabra Light

Source :Industrial LED

LED Tube

Source: Made-n-China

Page 8: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

LED Replacement Lamps

July 18, 2012

Market Overview

Page 9: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 9

LED Performance

$/kilolumen

$/ kilolumen for 2700 K per 1 W package $ 8.50

$/kilolumen for 3000 K per 1 W package $ 7.50

$/ kilolumen for 3000 K - 4000K per 1 W package $ 5.00

$/ kilolumen for 4000 K and up per 1W package $ 4.50

Price $/kilolumen for 1W High-Power LED with CRI: > 75 2011

$302

$231

$185

$140

$101 $77

$48 $32 $22 $16 $13 $6 $5

$-

$50

$100

$150

$200

$250

$300

$350

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F

Source: Strategies Unlimited

July 18, 2012

Source: Strategies Unlimited

Page 10: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 10

2011-LED Replacement Lamps

July 18, 2012

Luminaires 79%

LED Lighting 2011 Revenue $9.8 billion

Source: Strategies Unlimited A19/Std/GSA $909 43%

PAR $334 16%

MR 16 $259 12%

Candelabras $82 4%

LFT Replacement

$520 25%

Page 11: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 11

Regional Distribution-2011

July 18, 2012

N Am $307 14%

Europe $506 24%

China $190 9%

Japan $952 45%

ROW $163 8%

Page 12: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

Replacement Lamps

July 18, 2012

US Market Characterization

Page 13: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 13

Estimated Inventory of Lamps in the U.S

Residential 71%

Commercial 25%

Industrial 2% Outdoor

2%

July 18, 2012

By End-Use Sector

Incandescent, 45.1% Halogen,

3.8%

Compact Fluorescent,

18.9%

Linear Fluorescent,

29.1%

High Intensity Discharge,

1.7%

Other, 1.4%

By Light Source Technology Total: 8.2

Billion Lamps

Source: 2010 U.S. Lighting Market Characterization, DOE

Page 14: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 14

Estimated Inventory of Lamps in the U.S

Residential 71%

Commercial 25%

Industrial 2% Outdoor

2%

July 18, 2012

By End-Use Sector

Incandescent, 45.1% Halogen,

3.8%

Compact Fluorescent,

18.9%

Linear Fluorescent,

29.1%

High Intensity Discharge,

1.7%

Other, 1.4%

By Light Source Technology Total: 8.2

Billion Lamps

Source: 2010 U.S. Lighting Market Characterization, DOE

Page 15: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 15

Energy Used by Lamp Type in US

July 18, 2012

0%

10%

20%

30%

40%

50%

60%

Incand. Halogen CFL LFT HID Other

Energy Used No. Of Lamps

Source: 2010 U.S. Lighting Market Characterization, DOE

Page 16: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 16

Average Lighting Efficacies in US

July 18, 2012

0

10

20

30

40

50

60

70

80

residential commercial industrial outdoor

lum

ens/

Wat

t

2001 2010

37% 12%

Source: 2010 U.S. Lighting Market Characterization, DOE

Page 17: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 17

Residential Sockets

0% 20% 40% 60% 80%

Others

LFT

CFL

Incan+Hal…

July 18, 2012

• 1.8 hours --Average daily operating hours • Average Lamp Distribution in Residences

Incandescent +Halogen 66%

CFL 23%

Linear Fluorescent Tubes 10%

Others 1%

Source: 2010 U.S. Lighting Market Characterization

Page 18: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 18

CFL Market

July 18, 2012

Source : NEMA

Page 19: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 19

Lamp Manufacturing

July 18, 2012

• Mass Commodity Market - High volume, low margin - Manufacturing scaled to reduce cost - China is largest manufacturer with established

supply chain - India, Bangladesh, Vietnam increasingly

participating in manufacturing - Some specialty lamp manufacturing scattered in

industrialized countries • Few large players dominate

- Philips, GE, Osram, Sylvania, Toshiba • Many medium scale companies with

manufacturing in China—TCP, Satco, Feit

Page 20: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

LED Replacement Lamps

July 18, 2012

Outlook 2012-2016

Page 21: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 21

More Changes Expected…

• Incandescence under pressure to improve efficiencies

July 18, 2012

• Prices of fluorescent phosphors are increasing and supply is limited, 2011 saw lamp price increase-10-25%

• High efficiency standards for ballasts for fluorescence as well as metal halide light sources

2010 2012 2014 2016 2018 2020

100W

75W

60W

40W US EISA 2007

Selected Countries

Page 22: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 22

Outlook 2012-2016

July 18, 2012

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2010 2011 2012 2013 2014 2015 2016

Rev

enue

$ M

illio

n

Revenue CAGR 2011-2016 11%

30% 29%

44%

18%

15%

19%

27%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

North America

Europe China South Korea

Japan South East Asia

ROW

CAGR of Units 2011-16 By Region

Source: Strategies Unlimited

Source: Strategies Unlimited

Page 23: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 23

China

Largest Market – The 12th Five Year Plan includes

subsidies for LED lighting products-mostly LED replacement tubes and lamps

Factory to the world – There are over 4000 enterprises

• mostly small • About 13% are only tube manufacturers • About 10% manufacture only bulb

manufacturers

July 18, 2012

Page 24: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 24

Future Market

Filling Existing Sockets And new installations.. Where?

July 18, 2012

Page 25: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 25

Future Demand for Lighting

July 18, 2012

Distribution of the world urban and rural population by major area

Source: United Nations, Department of Economic and Social Affairs, Population Division: World Urbanization Prospects, the 2011 Revision. New York, 2012

Page 26: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 26

Why LED Replacement Lamps

July 18, 2012

Life-Cycle Energy of Incandescent Lamps, CFLs, and LED Lamps (DOE, 2012a)

Page 27: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

© 2012 Strategies Unlimited 27

Future LED lamps

Intelligent Appliance?

Already here: • Remote controlled bulb--Insteon • NXP chips giving IP address in each

bulb

July 18, 2012

Page 28: DOE SSL Market Introduction Workshop · 2016. 9. 20. · compound semiconductor materials and devices, image sensors and lasers Have followed the LED market since 1994 Reports on

Thank you

Vrinda Bhandarkar [email protected]

www.strategies-u.com

July 18, 2012