point magazine 11-12 2015

Corporate Trade Magazine November - December 2015

POINTONLY

Time of Reflectionand spiritual recollection

Hot & Exclusive

AVAILBLE

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Aileen Si Chen Editor Jenny Yao Deputy Editor [email protected]

of China, but it’s becoming more well known.

A tradition that’s be-coming popular, on Christmas Eve, is giving apples.

Many stores have apples wrapped up in colored paper for sale. People give apples on Christmas Eve because in Chinese Christmas Eve is called ‘Ping An Ye’ (which means quiet or silent night) and the word for apple in Chinese is ‘Ping Guo’ which sounds similar.

Some people go Carol singing, although not many people unders-

tand them or know about the Christmas Story. Jingle Bells is the most popular Carol in China!

Enjoy the Christmas with your Family, Re-latives and Friends.

In China, only about one percent of people are Christians, so most people only know a few

things about Christmas. Because of this, Christmas is only often celebrated in major cities. In these big cities there are Christmas Trees, lights and other de-corations on the streets and in department stores. Santa Claus is called ‘Shen Dan Lao Ren’ and has grottos in shops like in Europe and America.

Only a few people have a Christmas Tree (or celebrate Christmas at all!).

If people do have a tree it is normally a plastic one and might be decorated with paper chains, paper flowers, and paper lanterns (they might also call it a tree of light). The Christmas Trees that most people would see would be in shopping malls! Christmas isn’t that widely celebrated in the rural areas

EDITOR’S LETTER

Yours Christian Sekula

Point Group - E-Point Electronics GmbHUnter den Linden 21, 10117 BerlinGermany +493020924123 www.pointonly.cn - www.pointonly.de

Wir machen Druck

Christian Sekula EditorLars Kellner Deputy Editor [email protected]

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MAGAZINE

Editorial Team Europe

Contents

Lina LineBio Washing Detergents

8PandasECO Designed Products. Good for Nature - Good for us !

Food Safety ChinaNew Milk scandal raises questions over China’s new food safety law

BMWi Trip to China 2016

Consumer Paradise China

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Finest Chocolate from the Lausitz

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Economic Forecast Summary16

27, 38 Trade News

30 Dental Kosmetikover 100 years research and service for dental care

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If you want to know more, please sent us your inquiry to [email protected] or [email protected]

HAPPY DOWNSTAIRS!

With their label UnaBux, three young men from Coblenz, Germany, go for more

freshness down there: Men’s boxer shorts in bright colours, with varying designs

and handsome combinations. That way, your pair of jeans will celebrate with its

colourful lodger, the buttocks gets spoiled with fine fabrics and no one needs to feel

ashamed in the changing room anymore.

Just like many brilliant ideas, UnaBux was born out of necessity: A Saturday morning in

Coblenz, the frustrating search for a decent pair of boxers – this marked the birth of the

colourful underwear revolution.

“Self do, self have,” thought Bastian Weber, Daniel Klaus and Daniel Daun and passion-

ately tailored their very own idea of the perfect pair of boxers – beyond the boredom

of black and white or the embarrassment of superhero prints. “We were pretty sure that

when it comes to underwear, there’s room for more,“ says Weber, remembering their

first moments as knicker-revolutionaries.

By now, UnaBux has extended its range of products: Apart from the classic boxer shorts,

now there are boxerbriefs, colourful pyjamas and socks with the UnaBux label. All

UnaBux products are beautifully designed, rich in variety and made of high quality fab-

rics. Because the young entrepreneurs are committed to high standards.

Soon you will get used to seeing the UnaBux label with the tiny heart show above the

waistband.

Recipe for success: the combination of creative designs beyond the familiar, first-class

workmanship and high quality materials. That proves popular in every section of the

population.

Because down there, we’re all equal.

HAPPY DOWNSTAIRS!

With their label UnaBux, three young men from Coblenz, Germany, go for more

freshness down there: Men’s boxer shorts in bright colours, with varying designs

and handsome combinations. That way, your pair of jeans will celebrate with its

colourful lodger, the buttocks gets spoiled with fine fabrics and no one needs to feel

ashamed in the changing room anymore.

Just like many brilliant ideas, UnaBux was born out of necessity: A Saturday morning in

Coblenz, the frustrating search for a decent pair of boxers – this marked the birth of the

colourful underwear revolution.

“Self do, self have,” thought Bastian Weber, Daniel Klaus and Daniel Daun and passion-

ately tailored their very own idea of the perfect pair of boxers – beyond the boredom

of black and white or the embarrassment of superhero prints. “We were pretty sure that

when it comes to underwear, there’s room for more,“ says Weber, remembering their

first moments as knicker-revolutionaries.

By now, UnaBux has extended its range of products: Apart from the classic boxer shorts,

now there are boxerbriefs, colourful pyjamas and socks with the UnaBux label. All

UnaBux products are beautifully designed, rich in variety and made of high quality fab-

rics. Because the young entrepreneurs are committed to high standards.

Soon you will get used to seeing the UnaBux label with the tiny heart show above the

waistband.

Recipe for success: the combination of creative designs beyond the familiar, first-class

workmanship and high quality materials. That proves popular in every section of the

population.

Because down there, we’re all equal.If you want to know more, please sent us your inquiry

to [email protected] or [email protected]

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Consumer paradise China Dr. Oskar Andesner

In the next five years China will overtake the US as the largest retail market in the world The times when China was solely a production base for export to the West are overd. Thanks to progressive urbanization and rising incomes of Chinese domestic consumption plays a priority role.

The consumer goods sales is an interesting indicator: Already in the next five years China will overtake the US as the largest retail mar-ket in the world. With a constant growth of last year 13.1% 3.84 trillion US dollars are generated in retail. By 2015, according to experts opin-ion, 40% of worldwide turnover in the field of luxury goods in China achieved, but also other sectors such as the food market to grow stead-ily. It no longer play only the economically de-veloped centers around Beijing, Shanghai and Guangzhou a role, but also in more western parts of the country conurbations develop with high purchasing power, such as Chengdu and Chongqing.

The main consumer group is born in the 80s and 90s of buyers. She pays heavily on product design, jumps quickly to new trends and one of the strongest buyers of modern media.

Also the generation aged 35 and 59 years is an important pillar of the consumer goods in-dustry, it pays particular attention to quality and asks high-priced cars and luxury products after.

In addition to the traditional retail business, the importance of e-commerce, so the shop-ping on the Internet, constantly. Already 150 million Chinese people, ie 35% of all Internet users in the country, buy a online - this number will vigorously down in the coming years. But in 2014 it anticipates a growth rate of online sales of around 65% in consumer purchases. Foreign investors rely mainly by high quality ac-cents, such as in food safety. Especially when buying food, many Chinese people have little confidence in local companies and brands. Thus, there are major opportunities for international food producers and their brands that should be exploited.

Particularly successful in the Chinese market are currently foreign luxury products - this rang-es from designer clothes to cars to fine wine -. And foreign food and cosmetics, but also high-quality services such as medical care or pensions are increasingly in demand. The large demand for imported products is not currently saturated - especially in the north and west of the country, there is great potential.

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Our chocolatiers will seduce you with the finest, fresh chocolates, persona-lized cards, and a variety of figures and tables. The specialty is the production of ex-clusive chocolates and individua-lly labeled chocolate cards by hand.For every occasion and for every tas-te Confiserie Felicitas create small works of art from Belgian raw cho-colate best. The creativity and the detailed production give the individual pieces a personal touch.

About 20 years ago it took the Owner from Nigeria back to Europe. And what happens when two Belgians discover the Brandenburg Lausitz ? In a short time arises in the idyllic Hornow the chocolate side of the Lausitz - the Confi-serie Felicitas.


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China - Economic forecast summary


Growth is projected to continue to edge down, to 6.7% by 2016. Slowing real estate and busi-ness investment will be countered to some extent by stepped-up infrastructure investment. Consumption is set to remain robust. Urbanisation and the rapid expansion of service indus-tries will generate employment and keep unemployment low. Enduring overcapacity in some heavy industries should keep producer price inflation negative and consumer price inflation low.

Monetary policy should be eased further to stabilise growth and contain deflationary pressures. Financ-ing costs need to be brought down as real interest rates are high and slowing growth heightens credit risks. Fiscal policy should also ease, as planned, to support activity. Accelerating debt-for-bond swaps at the sub-national government level would mitigate fiscal risks, but unconditional rollover of debt works in the opposite direction. Pension reform should accelerate to ensure fiscal sustainability in the long term.

Investment has been slowing for some years, and is now a smaller fraction of GDP than consump-tion. Investment efficiency has fallen in recent years on the back of growing excess capacity in real estate and several manufacturing industries. Market forces should be allowed to play a greater role in allocating resources, in particular capital. To that end, a level playing field for all firms needs to be established by gradually removing implicit guarantees to state-owned enterprises. Rural land re-form should extend land tenure and encourage land consolidation. Urbanisation will continue to drive investment and growth, as will the expansion of the service sector, which will be spurred by liberalisation measures. o e c d . o r g

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China - Economic forecast summary

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Potentials for high-quality consumer goods in China

BMWi starts Market exploratory trip from 13 to 18 March 2016

The Chamber of Commerce Abroad (AHK) Greater China organized a market consultation trip to Beijing and Guang-zhou for German companies in the field of high-quality consumer goods. It is a project-based funding program, which is funded based on a decision of the Ger-man Bundestag by the Federal Ministry for Economic Affairs and Energy (BMWi).

The continuing urbanization of more than 50%, the growing upper middle class and rising incomes allow a further increase of consumption of high-quality products ex-pected. The users are young, technologi-cally adept, sophisticated and knowledge-able with high product requirements. For German SMEs especially in the area of lifestyle and interior design with products “Made in Germany” great potential is seen.

The AHK Greater China allows participat-ing companies through advice on industry-driven companies to “Doing Business in China” to assess visits to flagship stores and government visits, opportunities and risks of an investment in this rapidly growing mar-ket, and facilitating and promoting market access in China. In addition, participation in the opening program of the 36th China In-ternational Furniture Fair and a visit to this international fair part of the technical pro-gram. Each participant will receive to prepare target market information to the Chinese market in general and specifically tailored to the market for quality consumer infor-mation. Participants will have the opportu-

Participants will have the opportunity to produce, contacts during the journey through visits and discussions of businesses, government agencies and other institutions. The internal portion of participants is depending on the company size between 500 and 1,000 euros (gross). Individual consulting services in application of the de minimis regulation of the EU. Participat-ing companies pay the individual travel, accommodation and subsistence costs.

Latest deadline for applications is Janu-ary 15th 2016. w w w . b m w i . d e

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110 years of experience The ultimate goal of PENATEN is to ensure a particularly good skin compatibility. The latest state of research and science as well as the expe-riences and requirements of business users (doctors, pediatric nurses and midwives) are always crucial in the development of PENATEN products. The Scientific Advisory Board has for PENATEN an important advisory role. As a brand, the world’s largest manufacturer of baby care products Johnson & Johnson, they aim also to have a high responsibility for product Quality. The PENATEN products are made exclusively from selected in-gredients and are subject to stringent purity checks. The quality control in the production are comparable with those in the pharmaceutical field.

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WRITTEN BY Dominic Morgan, CCM, 26-Oct-2015

Province and the China Na-tional Food Quality and Safe-ty Supervision and Inspection Centre (CFQS).

The Hebei Food & Drug Administration (HB-FDA) retracted its accusations against Huishan Dairy on September 29 but refused to reveal the results of its origi-nal tests, leaving a number of questions unanswered and fuelling further media and public outrage.

“Did HBFDA keep a sample? ” posted one commenter on Sina News. “Why not make a reinspection?” asked another.

HBFDA is yet to respond to such calls.

The scandal has already done huge damage to a num-ber of parties, not least Huis-han Dairy itself, whose Hong Kong-listed shares fell 7% in just twelve days following HBFDA’s original statement.

Though its stock price has now recovered, the company sold only 56 cans of its flag-ship infant formula product, Huishan 5A (Stage 3, 900 g/can), during China’s Golden Week holiday (October 1-7), and in a September 30 poll conducted by Sina, 55% of the 2,480 respondents stated

that they were put off buying Huishan Dairy’s products in the future. There are also fears inside China’s dairy industry that the scandal will trigger a wider backlash against do-mestic brands in favour of im-ported products.

“This incident will impact not only the company [Huis-han Dairy], but also the indus-try”, said Song Liang, special economic Analyst at Xinhua News. “In consumers’ eyes, locally-made dairy products are full of problems. This farce will set a barrier for the devel-opment of the industry.”

The government has also

lost a sizeable amount of public confidence at just the moment when it had hoped things would turn a corner thanks to the food safety law coming into force on October 1. “Consumers’ confidence in the government will also be hit. Whatever results the government departments re-lease, consumers will be du-bious”, said Wang Dingmian, director of the Guangzhou Dairy Association.

“There are no winners in this issue,” an article on Sohu.com concluded.

Another dairy scandal has raged across Chinese media over the last month, over-shadowing the introduction of China’s much-touted new food safety law and casting further doubts over the gov-ernment’s ability to bring the country’s chaotic food supply chain under control.

Food safety officials in Hebei Province, north China initially received widespread acclaim for their quick ac-tion in ordering a recall on dairy products from high-

profile manufacturer Huis-han Dairy on September 18 after a batch of its products had been found to contain il-legally high levels of sodium sulfocyanate, a substance that is toxic to humans in high oses. But what appeared to be a routine food safety scare quickly descended into a farce as it emerged hat the Hebei officials had made a series of mistakes in their in-vestigation and their findings were ontradicted by separate tests by officials in Liaoning

Revised Food Safety Law In China

New Milk scandal raises questions over China’s

new food safety law

Huishan Dairy sold only 56 cans of its flagship infant formula product in a week in the wake of

the scandal

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A lesson in crisis manage-ment

For government and dairy professionals, another concern is the way the crisis has been allowed to escalate due to the way it has been handled, which has caused even more damage than was-necessary.

“Government depart-ments should enhance coop-eration with experts and in-vite more experts to nterpret food safety incidents,” said Chen Junshi, a researcher at the China National Centre for-Food Safety Risk Assessment and member of the Chinese Academy of Engineering.

“This will help consumers to understand the issues and ease their fears, and will also help government depart-ments increase the precision of the information they re-lease to the public.”

After a month in which the Chinese government hoped it had finally found the an-swers to the country’s food safety problems, it has been left with a whole new set of questions.

w w w . f o o d n a v -i g a t o r - a s i a . c o m

The reporting of the scandal on Chinese news platforms such as Sina.com , Sohu.com, Netease.com , iFeng.com and QQ.com turned sharply against HBFDA at this point, accusing the officials of endangering the future of China’s dairy industry with their actions.

In our January/February Issue we will focus on Cosmetics and the new

Chinese Cosmetic Law

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in improved efficiency

The top ten imported food categories by value are:

Oils and fats Dairy Aquatic products Meat Grain Alcoholic products Sugar Beverages Other processed food Dried nuts Due to stricter supervision of imported foods by Chi-nese authorities and the implementation of more ad-vanced regulatory measures there were no major food issue during the first half of 2015. According to the data, 1225 batches of imported food from 57 countries and regions were subject to regulatory rectifications which represent a decrease of 12.3% in comparison to H1 2014 data. Top non-compliant food categories include bever-ages, pastry & biscuits, grain and grain based products.

Potential for China’s Economy lies The AQSIQ released the “The H1 2015 Import-ed Food Safety Report.” In the past six months, 552 thousand batches of imported food originat-ing from 179 countries were received by provin-cial CIQs, representing year-on-year growth in imports of 11.9% by batch and 21.2% by weight. Interestingly the total value of imports has fall-en by 10.8% due to price cutting, increased com-petition and a change in Chinese tariff policies.

The top ten exporters by value are:

1. EU2. ASEAN3. USA4. New Zealand5. Brazil6. Australia7. Russia8. Canada9. Ukraine10. Korea

Imported Food Safety and Trade Data

www.aqisq.gov.cn

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DAKOTA

If you want to know more, please sent us your inquiry to [email protected] or [email protected] you want to know more, please sent us your inquiry

to [email protected] or [email protected]

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Mad

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AUST

RIA

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BY Lars Kellner

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in improved efficiency

Fixed-asset investment grew 10.3 percent du-ring the same period, down 5.8 percentage points from a year earlier. Among that, real estate inves-tment increased just 2.6 percent, down 9.9 per-centage points from last year. Meanwhile, indus-trial added value increased 6.2 percent, down 2.3 percentage points over the same period last year.

Despite that, the country’s economy is stabilizing. On the one hand, economic growth and employ-ment remain steady. The first three quarters wit-nessed GDP growth of 7 percent, 7 percent and 6.9 percent respectively, consistent with the annual target set at the beginning of this year. More than 10 million urban jobs were created during the same period, meeting the annual target ahead of time. A survey shows the monthly unemploy-ment rate mostly stood between 5.1-5.2 percent.

On the other hand, consumer prices remained sound in the first three quarters. The CPI was accelerating but came in at 1.4 percent on average from January to September. There is no inflation or deflation that many are worried about. At the same time, consump-tion, home sales and income are also growing steadily

Second, China’s economic growth, standing at around 7 percent, is still more than twice the world average, and tops all emerging economies. More importantly, it is one of the world’s most dynamic countries under-pinned by its reform and opening up, “Internet Plus” strategy, and entrepreneurial endeavors. A group of Internet companies, including Alibaba, Tencent and Jingdong, have joined the ranks of world elites. The country’s slowdown is not only the result of its inter-nal mechanism, but also the gloomy world economy.

China’s economy is undergoing structural optimi-

Potential for China’s Economy lies China’s gross domestic product (GDP) grew 6.9 percent in the first three quarters, down 0.1 per-centage point from the first half of this year, and 0.4 percentage point over annual growth last year. Such a decline is de facto modest and normal.

However, given the size of China’s economy the decline couldn’t be further from normal as the country undergoes profound structural ad-justment and upgrading, with shifting growth momentum. The deceleration of China’s eco-nomy and the future development of China have always been at the center of controversies.

China’s economy is slowing down, but still within a reasonable range. First, the traditional economy is faced with mounting downward pressure and international economic growth falls short of ex-pectations. The government has taken positive steps to strengthen targeted control, deepen re-forms and boost structural adjustment, in a bid to keep overall growth within a reasonable range.

Downward pressure mainly originates from the decline in exports, investments and industries. Between January and September, exports fell 1.9 percent, significantly lower than expected. The decline is understandable as the world eco-nomy is still undergoing deep re-adjustment, and it takes time for new growth engines to take off. The foundation for global recovery is shaky.

Potential for China’s economy lies in improved efficiency

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These new changes suggest a promising future for the economy. A huge gap remains between urban and rural areas. Narrowing these will unleash tremendous potential for development. The country’s new admin-istration is working hard to speed up the urbanization process, promote balanced regional development and unearth the tremendous underlying potential.

In the meantime, there is substantial room for im-proving both quality and efficiency of econom-ic development. In the past, China’s economic growth depended more on resource investments and cheap labor. In the future, however, it will rely more on human resources, innovation, con-sumption restructuring and industrial upgrading.

One feature of inefficient growth in the past is that growth and profits are consistent. When GDP grows 1 percent, business profits will increase 1 percent, hence the 1:1 ratio. While in the future, when GDP grows 1 percent, profits will increase 1.5 or 2 per-cent. Therefore, with 6-7 percent of GDP growth, the profit growth is expected to exceed 10 per-cent. As a result, quality and efficiency will improve amid economic restructuring and upgrading. This is where the greatest potential of China’s economy lies.

By Wang Xiaoguang The author is a researcher at and deputy direc-tor of the Department of Policymaking Consul-tation of the Chinese Academy of Governance.

zation and upgrading while maintaining steady, albeit decelerated, growth. Its deve-lopment mode is shifting rapidly, partly dri-ven by growing enthusiasm of innovation and entrepreneurship as well as breakthroughs in international capacity cooperation. Over time, these positive changes will trans-form into new growth engines and new growth points. On the one hand, some of the heavy and chemical industries are at a critical stage to trans-form themselves by adjusting product structure, eliminating outdated capacity, reducing invest-ments, adjusting and accelerating industrial re-structuring, which have achieved some success.

It is worth noting that the government has decided to accelerate industrial restructuring with a global vision. This year, it will make new strides in export-ing equipment manufacturing and strengthen-ing international capacity cooperation. It will be of profound strategic significance to ease over-capacity, accelerate industrial restructuring and cultivate international competitive advantages.

On the other hand, new industries, new formats, and new models are emerging and gaining mo-mentum. First, the service sector has witnessed steady growth, playing an increasingly impor-tant role in boosting employment and GDP. In the first three quarters of this year, the service sector grew 8.4 percent, 2.4 percentage points faster than the secondary industry. Its added value accounted for 51.4 percent of the total.

Second, high-tech industries are gaining momen-tum. For instance, new energy vehicles and indus-trial robots have seen explosive growth. Third, new types of business are taking shape. The govern-ment has cut the red tape to encourage people to start their own businesses with more innovation.

By Wang Xiaoguang

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The next Issue get released in the End of December 2015

point magazine 11-12 2015

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