dirk bockel 110415
TRANSCRIPT
DIRK BOCKEL RECOGNIZED
AT LUXEMBOURG’S
“ATHLETE OF THE YEAR!”
Objective:
Obtain financial and service based continued support in order to increase world-wide marketing and P.R.--resulting in recognizable national and international brand awareness in
and outside of the triathlon market.
Goals:
Improve performance at Ironman World Championship – Ultimately becoming Ironman World Champion by the end of 2016. Become a Luxembourg household name and establish the “Dirk Bockel brand” awareness worldwide.
EXECUTIVE SUMMARY
In pure stature, Dirk Bockel's height puts him head and shoulders above most men on the triathlon circuit, and his athletic prowess is similarly commanding. Originally from Germany, Dirk now serves as a member of the Elite Sports Section of the Luxembourg Army. He proudly represented his adopted country at the 2008 Beijing Olympic Games, leading the world's best field for a majority of the race as he broke away on the bike. Luxembourg is rapidly gaining recognition in the triathlon scene due to Dirk's natural talent and devotion to training.
His efforts have paid off with high-profile top ten podium finishes in his four Ironman World Championship appearances (2009 -2012), 1st place at the prestigious long distance triathlon Challenge Roth in 2013, 3rd place at the ITU World Championships in 2012 & 2013 and a silver medal at the 2009 ITU European Championship. A consummate professional, Dirk also maintains a sweet playfulness, as evidenced by his run to victory at the 2009 Ironman 70.3 Florida, where he sported a set of Mickey Mouse ears down the finish chute. Dirk and his wife, Alicia, share home bases in Luxembourg and Florida while also enjoying travel to the far corners of the globe in pursuit of athletic excellence - and the perfect latte!
Ironman World Championships:
7th – 20098th – 20104th – 201110th – 2012
2015:• 1st Challenge Denmark
• 1st Trumer Triathlon Seecrossing• 2nd Gramolazzo Triathlon – Italian Sprint Series
2014:• 1ST Ironman Melbourne• 6th Challenge Roth
2013:• 1st Challenge Roth• 1st HITS Half Naples• 4th Ironman 70.3 Panama• 3rd ITU LD World Championships • 3rd Ironman 70.3 Florida• 5th Ironman 70.3 Puerto Rico
2012:• 1st Ironman Regensburg• 1st Chiemsee Triathlon• 3rd ITU LD World Championships• 7th Koh Samui International Triathlon• 6th Abu Dhabi International • 26th Ironman Cozumel
2011:• 3rd Abu Dhabi International Triathlon• 3rd The 25th Annual Siegerland Cup• 10th Nautica South Beach Triathlon• 6th Ochsner Ironman 70.3 New Orleans
2010:• 2nd Abu Dhabi International Triathlon• 3rd Ironman Florida• 3rd Ironman 70.3 Antwerp• 3rd Ironman 70.3 Florida• 5th Ironman 70.3 Austria• 5th Ironman New Orleans
WHY TRIATHLON
It is not a sport, it’s a lifestyle…
“It’s a healthy lifestyle market and it’s a very attractive consumer that has a lot of money and spends a lot of money. They’re not one-dimensional athletes. Also, they’re family people, they’re educated and computer users–it’s one of the most juicy demographics you could find.”
John Duke, Vice President of Global Sales and Media for Ironman
WHY TRIATHLON
Growth of the Sport (National)
• 23% of surveyed are new to triathlon within the last 12 months (Additional 17% were in year 1-2)• 84% of those people said they would increase participation within the next year• 50% of 1st year triathletes will increase participation next year• 86% plan to do longer races
SMGA study shows:
I. 2,295,000 million unique Americans participated in at least one triathlon
II. An estimated 1,500,000 unique individuals completed a triathlon
III. 1,978,000 individuals participated in an on road triathlon-63% increase from 2009
IV. 929,000 athletes competed in an off-road event - 40% increase since 2009 and 92% growth since 2007
WHY TRIATHLON
0 20 40
Under 25
30-39
50-59
Age (%)
0 10 20 30 40
Under 50K
100k-149K
200K-299K
HHI (%) (AVG
$126,000)
INTERNATIONAL MEDIA
MEDIA DRAW
Regular Coverage in Luxembourg Media:• RTL Luxembourg Television• RTL Luxembourg Radio• Luxembourger Wort• Tageblatt• Le Quotidien• 352 Magazine
Regular Coverage in World-Wide Sports Media:• Author of monthly column in
Triathlete Magazine Europe• Triathlete Magazine USA• Triathlon Magazine Germany• Slowtwitch.com (world’s largest
triathlon news source)
Daily Social-Media Outreach:
I. Blog: www.liveandlettri.comI. Updated weekly
II. FacebookI. 5,715 followers
III. TwitterI. 5,074 Followers
IV. Slowtwitch Forum--World’s Largest Triathlon Forum
A WINNING FORMULA
Each partnership package is catered directly to the initiatives of the partnering companies. Branding is only one component of your association with Dirk Bockel. Other opportunities exist within the framework of the team and are discussed on an individual basis.
Dirk Bockel’s reputation as one of the top professional triathletes in the world provides an excellent avenue to reach highly affluent, active lifestyle "Type A'ers". These are individuals are highly successful – decision makers in their professional lives, have disposable income and devote their lifestyle to pushing the envelope athletically. They find great satisfaction in completing and excelling in things that others deem "ridiculous" or "crazy".
These individuals are continuously looking for ways to maximize their company’s profitability and for new B2B opportunities. Partnering with Dirk Bockel allows a partnering company to have a year round, interactive, walking billboard with an engaged and qualified audience.
The Dirk Bockel brand provides a three prong approach with potential partners that includes; international brand recognition, traditional and social media opportunities and consumer engagement forums. Bockel’s brand allows partners the chance to engage consumers on multiple platforms.
Potential partners have an exclusive opportunity to be associated with one of the most recognizable and engaging professional triathletes in the world (Not to mention his top 10 world ranking).
PARTNER BENEFITS
Team Branding
1. Preferred Partner of Dirk Bockel with industry exclusivity (partnership
title to be agreed upon)2. Partners will receive recognition
(commensurate with partnership level) on the following:i. Dirk Bockel tri kits (top)ii. Triathlon uniforms (ITU suits)iii. Podium Shirt
*Additional opportunities exist and are discussed on an individual basis
Social Media Pages
1. Partner will have logo placement on all Dirk Bockel’s media channels.
2. Partner will have title designation listed as Preferred Partner (unless noted)
3. Partner will have the right to conduct Dirk Bockel related promotional advertising including use of logos, likeness and athlete images
4. Dirk Bockel will help expand relationships within the triathlon,
cycling and running communities and through other business relationships
PARTNERSHIP LEVELS
PLATINUM LEVEL PARTNERSHIP
I. Prominent logo on Dirk’s race kit, training gear and podium shirt
II. Logo on Dirk's websiteIII. Regular Facebook and Twitter post
promoting your product (weekly)IV. Photo shoot or commercial at location of
partner choice Image rights for the duration of the contract
V. Appearance at event (full day) - working around Dirk's racing schedule
VI. Motivational speaking opportunity (sales)VII. Where applicable: Regular product
development feedback from Dirk
VIII. Additional Partner Activation based on specific initiatives and discussed on individual basis
$30,000 – $45,000 annually
**TITLE SPONSOR LEVEL IS DISCUSSED INDIVIDUALLY
PARTNERSHIP LEVELS
GOLD LEVEL PARTNERHSIP
I. Logo on Dirk's websiteII. Regular Facebook and Twitter post
promoting your product (minimum ofIII. twice per month)IV. Photo shoot or commercial to be arranged
at a location where Dirk is training or racing
V. Image rights for the duration of the contract
VI. Appearance at event (4 hours) - working around Dirk's racing schedule
VII. Motivational speaking opportunity (sales)VIII. Where applicable: Regular product
development feedback from DirkIX. Tattoo of your logo on Dirk's arm for races
(one sponsor)
X. Additional Partner Activation based on specific initiatives and discussed on individual basis
$15,000 – $30,000 annually
OTHER SERVICES…
I. Product endorsements
II. Marketing & PR CampaignsIII. Motivational speakingIV. VIP appearances and hospitality
Consulting:I. Race Organization & PlanningII. Sports MarketingIII. Athlete Management & season
planningIV. Athlete Coaching
Appearances (potential topics of discussion)I. Training & Technical PreparationII. Racing & CompetitionIII. Nutrition & DietIV. Motivation & Mental TrainingV. Work/Family/Sport Life Balance
BOCKEL
For customizable packages please contact:
Daniel KowalOwner, DRK Peak Performance904-327-9837
For any questions/comments or to inquire about a individual partnership, please feel free to contact:
Dirk BockelLive & Let Tri s.a.r.l. Suite 10003034, Rue Gabriel Lippmann5365 Munsbach
GSM +(352) [email protected] www.liveandlettri.com