CONTACT ME

Bjergegade 18, 5000 Odense

+45 50 39 16 26

laraweber@gmx.de

www.linkedin.com/in/laraweber

LARA ISABELLE WEBERMarketing Manager

My ability to put myself in other people’s shoes and understand their needs, made me become a passionate marketer. With a global marketing degree and several years of work experience at hand, writing inspiring content and collaborating closely with customers and press is one of my specialties. I face challenges with a can-do attitude and I love finding creative solutions. I constantly strive to become better at my skills and use every opportunity to stay up to date with market trends and new technologies, to contribute best possible to my employer.

PERSONAL PROFILE

Since 1990 WORK EXPERIENCE

Colourbox & Skyfish Odense, DenmarkMarketing Manager and Support Manager DACH

Developed skills: Working and delegating in cross-functional teams (IT and design); leading projects; analyzing in Google Analytics; app usability testing

Developed skills: Internal communications; designing newsletters

Colourbox & Skyfish Odense, DenmarkSupport Manager DACH, student positionCreated German newsletters, sales material and improved website contentCollaborated with the German office to involve them in the Danish business operations

20162015

Developed and executed marketing campaigns for DACH + international marketsCreated SEO optimized content in English & German (i.a. Social Media, newsletters, case stories, landing pages, press releases)Analyzed customer segments and ROI using Google Analytics Improved app development process and guided app launchIncreased online sales by 15% Supervised and trained two marketing students

2016

University of Southern Denmark Odense, DenmarkInstructor for “Good Academic Writing Skills”Prepared and chose relevant content for university lecturesEvaluated student mid-term papers and gave valuable feedback to improve

Developed skills: Presenting in front of a big audience; creating exciting lectures

2014

AIESEC Odense, DenmarkCorporate Sales Executive and Account Manager

Cold-called potential businesses and presented AIESEC in personal meetingsNegotiated contracts (increased monthly intern salary from 12.000 DKK to 22.000 DKK)Guided companies through the internship phaseAwarded “AIESECer of the month” for most signed contracts

Developed skills: Negotiating with B2B customers; selling a product

20152014

Deggendorf Institute of Technology GermanyMarketing Assistant and Event Organizer Facilitated and held workshops about study abroad opportunitiesCreated German & English info materialCo-organized and hosted the university’s campus festival with 2000 guests

20132011

Developed skills: Approaching and negotiating with sponsors; moderating events

Hawai’i

Bolivia

Cyprus

Germany

Denmark

LARA ISABELLE WEBERMarketing Manager

My ability to put myself in other people’s shoes and understand their needs, made me become a passionate marketer. With a global marketing degree and several years of work experience at hand, writing inspiring content and collaborating closely with customers and press is one of my specialties. I face challenges with a can-do attitude and I love finding creative solutions. I constantly strive to become better at my skills and use every opportunity to stay up to date with market trends and new technologies, to contribute best possible to my employer.

PERSONAL PROFILE

Since 1990

VOLUNTARY WORK

Now2013

20122011

Deg.Tour.-S association: Board member and team leader of 10 people in the career department; partnership building and organizing of field trips to touristic companies in Germany

20122010

AlumniNet association: Organized team building events for alumni of Deggendorf Institute of Technology, Germany

Casa María Jacinta: Educated sexually abused girls by holding conflict management and self-confidence workshops in Bolivia (2013). Organizing yearly charity events (“One gift, one smile”) which raised 5000€ and Christmas presents for the orphans

IT SKILLS

Google Analytics

WordPress

Ubivox

InDesign

Sketch for Mac

SPSS

JIRA

Microsoft Office

SEO

60%

90%

100%

100%

60%

50%

50%

60%

80%%

LANGUAGES

Native speakerGerman

100%100%

Business fluentEnglish

FluentDanish

70%95%

FluentSpanish

70%

MY INTERESTS

Traveling

SailingPainting

PianoReading

Latin dancing

EDUCATION

University of Southern Denmark Odense, DenmarkMSc in Marketing, Globalization and Culture

Deggendorf Institute of Technology GermanyBA in Tourism Management

20162013

20132009

Hawai’i Pacific University Honolulu, Hawai’iSemester abroad

2010