CV

Joachim Kay Stender Ny Kongensgade 7. 1. Th. ∙ 1472 Copenhagen K. ∙ 05.15.1985 Phone: +45 40 71 83 59 ∙ Email: stender.joachim@gmail.com

PROFILE I am currently employed as marketing manager of Vernon ApS where I have the overall marketing responsibility for our fifteen brands. Besides managing my marketing team of two, my field of work also consists of handling all internal communication. This entails daily communicative tasks such as identifying key strategic challenges and opportunities deriving from market developments, handling our social media strategy, producing press releases and articles as well as having contact with journalists, editors and foreign press. I have a strong pen and am particularly passionate about identifying and writing the “perfect” story. Each day I try to identify and create new activities that can enhance and differentiate our brands from our competitors in order for us to maintain our strong market position. I possess strong analytical skills as well as a process-oriented, focused, and structured approach to my assignments. As an employee I have been appreciated for being responsible, having a positive attitude, a great sense of humor and an ability to work in teams. EDUCATION 2011 – 2013

Copenhagen Business School Cand.ling.merc. (English Communication)

• Master of Arts (MA) in International Business Communication (Communication Studies)

2012 – 2013

University of Copenhagen (Interdisciplinary thesis) • The title of the thesis was: Advertising strategies and recipient perception.

2008 – 2011 Southern University of Denmark

• B.A. in International Business Communication, English and Communication. My B.A. was titled: Barack Obama’s use of persuasive appeals.

2006 – 2008

University of Copenhagen • Stud.theol. The Theological faculty – University of Copenhagen. Completed

two years of the education before changing to Southern University of Denmark

2005 – 2006

Testrup Folk School – Testrup, Århus • I was registered as a student for six month at Testrup near Aarhus. The courses

varied between history of ideas, rhetoric, history, philosophy and music.

2001 - 2004

Upper secondary school – Roskilde Gymnasium • Finished upper secondary school in 2004 as a language student with English and

music on advanced level.

1995 – 2001

Middle School and High school in CA, USA • Based in California from 1995-2000 due to my parents job. During this stay I

was enrolled in Yorba Linda Middle School as well as Esperanza High School.

WORK EXPERIENCE 2013- present

Marketing and PR Director, Vernon, full time. • Responsible for all extern as well as intern communication. • Managing strategy projects for our brands in Scandinavia (Brand strategies,

events and campaigns). • Managing annual Global Sales & Marketing Meeting as well as customer

visits. • Planning and handling presentations, exhibitions, sponsorships etc.

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• Budgeting and resource planning. • Social Media Marketing (Develop all social media platforms to also engage

end-users instead of only B2B). • Development and improvement of main websites, as well as the creation and

implementation of several web shops. • Implementation and development of weekly newsletters targeted our B2B

customers. • Composition of articles for trade magazines and other stakeholders. • Development and implementation point-of-sale material for 2500 stores. • Video and other advertisement production. • Together with the managing director I have shared the responsibility of

choosing new employees, planning staff operations, analyzing and optimizing tasks as well as implementing new and efficient procedures such as questionnaire surveys, workshops, employee satisfaction/staff development meetings.

• Responsible for our Swedish and Norwegian PR Agencies.

2007-2012

Marketing assistant, Marketing department, Vernon, 15-20 h/week • Development of social media strategy. • Responsible for writing and editing press releases. • Shared responsibility in the development of brand strategies, events and

campaigns. • Being in charge of fashion fairs around Scandinavia.

2006 - 2007

Festival Darlings, Copenhagen • During my stay at the company Festival Darlings, I worked as a translator. I

translated adverts and other advertisement material from English to Danish and from Danish to English.

2001 - 2012 Assistant tour guide - Culture Trips to Peloponnese, Greece and Israel

• Before and during High School and up until 2012 I worked as an assistant travel guide together with the priest and author Poul Joachim Stender. In connection with this I formed and composed all press material for adverts in newspapers and magazines.

GRANTINGS • Granted scholarship from CBS to write my Master’s thesis, 2012/2013 at the University of Copenhagen • Granted scholarship at Monterrey Institute of Technology and Higher Education in Monterrey, Mexico in

2010.

OTHER QUALIFICATIONS • IT - Microsoft Word (expert), PowerPoint (expert), Outlook (expert), Excel (medium), NAV (medium),

Magento (medium), Joomla (medium), Photoshop (medium), Illustrator (beginner) Wordpress (medium( • Language – fluent in Danish and English, well-spoken in Swedish, Norwegian and German

VOLUNTARY WORK

• Tutor for newly admitted students at CBS 2011-2012 • Volunteer music teacher for kids in the age 8 –14, Kirke Såby musikskole, 2001-2004

PERSONAL INTERESTS I like participating in car racing and have an exceptional large passion for cars in general. I use much of my free time in car clubs, attending track days and other car related activities. I even have m own blog about this. In the spare time I have left, I spent with my girlfriend, friends, and family as well as playing music (drums). Like most other people I am very adventurous and like to travel.

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