Unit 29: Task 1

In this report, I will be discussing the purpose of Music videos, this will help me along the tack of developing ideas for my own Music Video; as well to develop a purpose and have some background research on what makes a good music video.

Promotional

Promotion is really what determines the success or failure of any Media piece, this is especially important for music videos; as the more promo done, it is more likely that more people will watch it.

Promotion can happen via a lot of social media; Twitter, Tumblr and Facebook are prime examples of spreading the word and advertising through social media, hash tags and trends. Advertisements on places like YouTube and TV shows are also good ways to promote the thing in question. But also, appearances from the Music Artists on their new music video releases is also another good way of promoting their music and to reach out to audiences across the world.

But it is most common through social media; that speculation and hype builds up for music videos. Especially for bands. In this example, you can see how much fans anticipated the release of One Direction’s “Steal My Girl.” There was a lot of anticipation leading up to the release of the popular band, and in turn; this has created mass speculation and more promotion for the band; as more and more people have heard of the impending release via word of mouth.

Extension of Income

This Is Us, and Up All Night/ Where We Are Tour films, explains the extension of that.One Direction again is another good example of extension of income. Extension of income is literally as it says in the title; things to extend more money for that brand. For example, One Direction’s documentary-style film “This Is Us” was clearly an extension for the band and their management to rake in more money; as it was practically an extension for their “Take Me Home” Tour back in 2013. The band have also realised, DVD’s of their previous tours for fans to buy and reminisce of the times they had at the concert; but for also those who had missed out for whatever reason. The Movie also extended the promo and income for one of their well known singles “Best Song Ever”, both parts were used in the movie and in the music video themselves.

As for all of the above are examples of extended income. I find that bands use a lot of things like this to boost promotions of their music, and to earn some extra money by releasing

DVD’s of tours and shows.

As seen in the picture, One Direction have also released Vinyl’s of their Albums; though this not may appear an obvious choice for an extension of income, it works as another source of media and

another platform to play their album upon. This gives people who have old record players the chance to have the album; this can easily show that the band is aiming towards all generations to like their music. This links to extension outlets, as it is viewed as extensions for other platforms, like I have already explained, both topics are very similar; and are practically very similar topics.

Links to films or TV programmes (synergy)

Keeping along the One Direction theme. The band has done many TV appearances, this can boost promotions of their music, themselves or what is currently going on in their lives. This is linked mostly to what I have been talking about before, about them appearing on TV shows to boost promotions.

As you see displayed here, they appeared on well-known Teen American TV show when they travelled over, this promoted the band to the country, and introduced their music. This particular scene shows the band singing their single “What Makes You Beautiful.” This was a major

promotion and sealing point for the band, and adds to this topic very well.

The This Is Us film also is considered as a film, and like I have already discussed; it acted as a big promotion gesture for the band. The bands also have appeared on lots of chat shows. The most famous; Alan Carr and Jonathan Bishop in the UK, and the Late Show in the US. The band has appeared on those chat shows numerous amounts of times. This has been either for their film, a new music video or single. But also, the band has appeared in the X-Factor to sing their new singles, but also on shows such as Children In Need. Like I have suggested before; all are prime examples of promotions and links to TV and Films.

Producers’ strategies (major label, independent, artist and self-produced.)

Producer strategies are a way of helping boost promotions of their brand’s familiarity for new singles, albums and tours. SyCo and Modest! Management manage One Direction, both managed by Simon Cowell. These two labels are perhaps the most commonly known record label within British Pop Music, and so to be signed to these Labels makes the Band more likely to become successful; because of their Mainstream vibe.

One Direction are not known for being independent and producing their own music. Especially when it comes to their music video’s. Although, in recent years the band have taken the reigns a bit more and developed their own songs; the guidance though music video’s hands down to their well-known producer; Ben Winston.

Ben Winston has directed a number of the bands most successful Music videos including; Story Of My Life, Night Changes, Best Song Ever, Midnight Memories and You And I. He is known to team up with the band, and he even had a helping hand in producing their movie; This Is Us.

To conclude, there are many ways and factors that contribute to a purpose of a Music video, but predominantly, it is to boost the brand’s material, to showcase them to the world and to ultimately, achieve more money. The reason why I have used One Direction, as they have ultimately found their fame by social media and their fans spreading the word by acts such as this on music video’s to guest-starring on popular TV-shows.

BIBLIOGRAPHY

http://onedirection.wikia.com/wiki/Ben_Winston“Ben Winston”[Found: 12/06/15, Authored by: Unknown One Direction Wiki]

http://www.onedirectionstore.com/onedirection/Vinyl/

“Vinyl” [Found: 12/06/15, Authored by: One Direction/SYCO Music]

Clip Found Via Youtube: https://www.youtube.com/watch?v=ZyRm21PSqnY