document #:gsc15-plen-31 for:presentation source:ccsa agenda item:opening plenary 6.5...
TRANSCRIPT
DOCUMENT #: GSC15-PLEN-31
FOR: Presentation
SOURCE: CCSA
AGENDA ITEM: Opening Plenary 6.5
CONTACT(S): [email protected]
Standardization activities on IPTV in CCSA
Kai Wei,CATR, China
Global Standards Collaboration (GSC) GSC-15
2
CCSA IPTV initiatives: Phase One• Task#1- overall issues, finished
IPTV scenario, requirements, architecture
• Task#2- sub-systems arch & framework, Aug 2009 CDN, DRM, security etc.
• Task#3- STB interface and interoperability, finished EPG, content delivery, service mgmt., terminal device mgmt.
• Task#4- quality monitoring, May 2010
CCSA Current IPTV Activities
Task#2, DRM, CDN FCD
Task#1,finished
Task#3,finished
Aug 2005 2006 2007 2008 2009
Task#4 finished
14 standards published
40 under development
2010
Phase Two Started
3
IPTV market development in China IPTV user base still grows sharply
• 4.6M (up to the end of 2009)
• Increase rate keep high: 111.7% against 08
• Estimated 14.5M by 2011 (Analysys Inc. 2010)
Data Source: CCID & CATR,2010
2003 2004 2005 2006 2007 2008 20090
50
100
150
200
250
300
350
400
450
500
0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
1.8 4.628.9
45
114.2
217.3
460
156.70%
528.01%
55.70%
153.80%
90.20%
111.70%
Subscriber
Rate
Su
bcr
ibe
rs(1
0K
)
4
Market focus is shifting
Emphasize on capability & quality optimization and openness
To support a more sustainable business model…
Now Next
--------------------------------------------------------------------
TV like service rich broadband app
Video definition SD HD & Mobile
TV & movie User generated content
Closed system Open system
STB Terminal Convergence
Fixed Mobile IPTV
…
5
Strategic Direction Accommodate requirements abstracted from
• real operational need
• identified IPTV market trends Keep in line with Global Standard activities
• adopt ITU-T IPTV recommendations as much as possible
• make contribute to the ITU-T IPTV activities and other SDOs
• liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs Strengthen cooperation with regional organizations
CJK
APT
6
Challenges Convergence introduces challenges
• To define Unified architecture which should support Practicable & Flexible Business model
• To open system capabilities to others, while the system must be manageable and in high level of security
• To provide many kinds of terminal device access to IPTV for personal and adapted application and content
7
Next Steps/Actions
Develop 2nd version of IPTV service requirements
• Call for new requirements from the industry
• Revise CCSA IPTV service requirements standard
Develop new version of CCSA IPTV Architecture
• Revise IPTV Architecture according those new requirements
• Add new capabilities, e.g. Ad insertion, audience measurement, mobility
management, UGC
• Expose capabilities (API) to third party SPs
Encourage members to participate IPTV work of ITU-T
Cooperate with other SDOs
8
Proposed Resolution [optional]
N/A
Supplement Slides——highlight of CCSA IPTV Standards
10
Framework - Open standard IPTV System Architecture
• An open standardized IPTV functional architecture and the components which were very clearly defined
• The division of the major components guiding the industrial chain division and development of IPTV in China, especially for the content providers and terminal manufactures
• An open environment for the rapid development of value-added services
Security ManagementService Management
BSS
Content Operation
OSS
Clients
Customer Serving
Subscriber Manageme
nt
Content Aggrega
tion
Content Protection
Encoding/Transcodi
ng
Strategy Manage
ment
Service Definition Cont
ent Protectio
n
Device
Authentication
Media Delivery
Storage
Delivery/Distribu
tion
Streaming
Balance/Control
Service Guide
Others
Unified UI*
EPG
Portal
Content Serving Engine
SP Management
Content Editing
A
C
D
E F
A1 A2 A3A4
H4
H3
H2
H1
C1 C2
C3
G
D1 D2
E1
E2
E3E4F1 F2
F3 F4
Operation/Maintenence
A5
System Monitoring
Content Manage
ment
A6
B2
Terminal Management
Subscriber Manageme
nt
Authentication BillingBilling
B
Terminals Others
H
B1
C4 C5 C6
Resource Manageme
nt
11
Browser-based Open Terminals
To develop different IPTV terminals to meet the demand of different users
• Individual software framework for IPTV terminal device, guiding the industry to develop a variety of terminal for different software requirement levels
• With the WEB technology, the browser-based EPG functionality enabling an open and flexible development environment of EPG user interface
• The comprehensive standards of set-top box middleware supporting third-party value-added applications
Hardware & Drivers
Operation System
Service ComponentsMiddleware
Applications
Interconnection interface - to achieve full interoperability between platform and terminals
• WEB technology with expansions in service management interface and EPG portal interface
• Media delivery interface supporting multicast, unicast streaming• TR069/SNMP technology in terminal management interface
Service Management
System
EPG Portal
System
Media Delivery System
Operation and Maintenance
Support System
Security Management System
Expand Service System
STB
A
B CD
EF
Service quality and performance monitoring technology
• Service quality/performance parameters and statistics analysis /definition
• Distributed monitoring points, different monitoring methods based on IPTV system architecture and implementation
• Centralized management platform for effective and convenient analysis and statistic
• identifying and locating faults as soon as possible In the event of a failure, to improve the operation and maintenance system in reducing response time and ensuring service quality
IPTV Platform and Network
Main Server
Administrator
CLIENT
Database
Data Collection
Data Collection
CLIENTCLIENT
Monitoring AgentMonitoring Agent
检测检测
Media Delivery System
• IP-based private network
• Streaming media as the main Distributed target
• Framework agnostic to any bearing network
Service Management
Content Operation
MediaManagement
NodeManagement
Media Routing Media
Control
MediaServing
MediaStorage
Client
(Pre-Processing)Media
Distribution
Media Delivery
Digital Right Management• Independent content key
management and authorization management
• Supporting different privilege levels and domains
• Customized for the co-operation situation of China's IPTV
• Supporting the multi-service integration of complex applications
• Compatible with a variety of international standards including OMA
CCSA IPTV Interoperability TestingLarge-scale interoperability conformance test
• Purpose:– Verifying and Supporting the work of standardization– Continuously improving standards with practical and operational experience
• Test:– A series of interoperability events from May 2007 to October 2008 organized by MIIT,
CCSA and CTC– Participating platform manufacturers: over 6– Participating STB manufacturers: over 15
• The first successful and fully interconnections between terminals and platforms• Effective promotion for the standardization and development of IPTV Industry• IPTV systems and STBs support AVS codec
FiberHome
…………
17
Thanks for your attention