Friday, March 13, 2015Wyndham Mount Laurel1111 Route 73 North, Mount Laurel, NJ 08054

http://hnrysc.hn/BOD3406

Friday, March 13, 2015

Wyndham Mount Laurel1111 Route 73 North, Mount Laurel, NJ 08054(856) 234-7000

Registration 8am | Seminar 8:30am-3:30pmContinental breakfast & buffet lunch will be provided

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Henry Schein Dental is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Billing and cancellation policy: A $25.00 administration fee will be applied to cancellations received within 14 business days prior to the seminar. All seminars will be billed at time of registration. A full refund will be issued if contact prior to 14 days in advance or for any emergency situations.

The federal government imposes certain restrictions on, and pursuant to the Sunshine Act requires public reporting of, transfers of value to a practitioner. This includes educational programs to the extent that less than a fair market value for such program is paid. Your Henry Schein representative can advise you of the reportable amount.

$199Doctor $179Team Member

$219Doctor $199Team Member

(where applicable)

REGISTER ONLINE

For questions or to register by phone, please contact Rosemarie Cialini at rosemarie.cialini@henryschein.com

or call (610) 358-1905.

By registering online you save $20 per person

Three valuable sessions for one low price!

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Business Solutions SYMPOSIUM

Business Solutions SYMPOSIUMYou and your dental team are cordially invited to attend this valuable seminar.

(where applicable)

SESSION #1

Effective PPO Managementwith Mike Alder, Unitas

Today’s dental world is quickly changing. Corporate dentistry, insurance encroachment, and a shifting economy have all created an environment that requires a more sophisticated and efficient approach to dental marketing, especially for the single practitioner. This Dental Branding seminar is intended to help you understand the correct way to market your practice to compete and succeed in the current and ever changing environment.

In this session, you will learn how to:• Change the way you think about marketing

• Shift the incorrect marketing paradigm from that of a ”diet pill” short term approach to a comprehensive, strategic and long term approach

• Compete and grow your practice in todays dental environment

• Control perceptions correctly to control the quality and quantity of your patient base

• Utilize the best tools to accomplish your growth goals

• Define a realistic budget based on your growth needs

• Track results correctly to improve planning and decision making leading to predictable, sustainable growth

As founder and CEO of Dental Branding, Doug’s singular vision is to help dentists thrive in today’s evolving dental industry by focusing on long-term, strategic practice marketing. His company, Dental Branding, is the antidote to status quo dental marketing, which has failed the dental industry. He believes in creating and controlling perceptions to attract a better quantity and quality of patient. He believes in correctly executing efficient and effective marketing systems to ensure the maximum return on investment in a way that is sustainable and predictable. In short, his method is different than how you’re currently marketing your practice and that’s a good thing.

Learn how to handle fee negotiations, credentialing, contract optimization and insurance billing issues in order to increase practice revenue and patient focus.

In this session, you will learn how to:• Understand the nature of the PPO market

• History of marketplace, current players and dental panels

• Establish a strong negotiating position

• Understand your current fees, utilization and delivery costs

• Build an effective market position

• Diversification of patient flow and understanding patient source

• Submit claims effectively

• Impact on industry of improper claims submittal

• Proper coding and narratives

• Utilize services provided by Unitas Dental

• Insurance contract management

• Improve strength of your staff through effective outsourcing

• Broad market knowledge

• Time and cost reduction through shared expertise

Mike Alder is President of Unitas Dental. He received his degree from the University of Utah while studying to enter dental school. However, after graduation he accepted a full-time position at a small, struggling medical insurance company. While delving into learning about the industry, he became intrigued by the relationship between the dental provider and the dental PPO insurance companies. He was familiar with the insurance world as he maintained responsibility himself over medical and dental benefits for his medical company.

SESSION #2

Compete and Thrive in the Age of Corporate Dentistrywith Douglas Sligting, Dental Branding

One of the emerging areas in organizational success and development relates to “appreciation” and specifically the impact of appreciation in the workplace. We know that individuals in the workplace need to feel appreciated in order to enjoy their job, do their best work, have positive work relationships and stay with their organizations long-term.

In this session, you will learn how to:• Understand the importance of appreciation

• Incorporate the five languages of appreciation

• Put the five appreciation languages to work

• Utilize the Tools for showing appreciation, making it become an organizational habit

• Express genuine appreciation to co-workers and patients

• Create a more positive work environment

• Improve everyone’s ability to show appreciation for difficult co-workers or patients

• Individualize expressions of appreciation by speaking the right appreciation “language”

This workshop will be delivered by Ms. Fran Pangakis and Ms. Shari Tastad, who are certified facilitators of the appreciation-at-work training process, along with Tim Twigg.

Tim Twigg brings over 30 years of practice management and business consulting experience and knowledge specifically in the healthcare field. He has authored a 100-page workbook/audio program, contributed to two practice management books and is a published author of articles for many major healthcare journals. His expertise extends to leadership and business development, strategic planning and marketing, and communication skills with an emphasis on personnel and employment law compliance.

SESSION #3

Appreciation in the Workplacewith Tim Twigg, president of Bent Ericksen & Associates