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DUK 4022

ENTREPRENEURSHIP

TITLE: MALAYSIAN AND JAPANESE

ENTREPRENEURS

NAME: AHMAD FIRDAUS BIN AZMI

CLASS: 4 HORENSO

ID. NO.: K29-208-0007

ENTREPRENEURS:

LECTURER: PUAN RAUDAH BINTI MOHD ADNAN


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Business Planning

D o b i S u c i M u r n i S d n . B h d . Page 1

TABLE OF CONTENTNO TOPIC PAGE

1 1.0 Executive Summary

2 2.0 Purpose of Business Plan

3 3.0 Companys Background

44.0 Companys Vision and Mission4.1 Vision4.2 Mission

55.0 Product or Services5.1 Product Identification

5.2 Features / Benefits

6

6.0 Organization Management6.1 Organization Structure6.2 Function and Responsibility6.3 Salary & Reward (Salary, Allowance, EPF, SOCSO)6.4 Management Budget (Salary, Rental, Water & Electricity,Stationaries & Furniture)

7

7.0 Marketing Planning7.1 Customer (Target Market)7.2 Competitors (SWOT Analysis)7.3 Price7.4 Promotion

8

8.0 Operational Planning8.1 Premises Location (Address, Map, Facilities)8.2 Premises Layout8.3 Machine, Equipment or Raw Material Budget8.4 Workflow Process

9

9.0 Financial Planning9.1 3 Years Forecast of Cash Flow9.2 3 Years Forecast of Income Statement9.3 3 Years Forecast of Balance Sheet

10 10.0 Summary

11 11.0 Appendix


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Business Planning


Executive Summary

Business plans were prepared for financing from the agency financiers / banks under [name ofFinancing Scheme] for my projects Laundry is the name of the business at [location].

Armed with knowledge through courses organized by the laundry business of [the agency /company] and the practical work experience for 3 months at a laundromat in the [location], Idecided to open my Laundry at an estimated cost of the project [250, 000].

The cost of the project includes the purchase of equipment and shop premises, renovation ofpremises, purchase of stock, pre-operating expenses and working capital. Of this amount, Idecided to get help financing [name of financing scheme] of [RM200, 000], while my contributionwas of [RM50, 000].

[Location of the proposal] I found was a strategic location for the Laundry business because it iseasily seen and easily accessible from major roads. Surroundings are also ideal because it islocated at the premises of the business center [towns ABC] surrounded by [5] and there arehousing units [2] units of condominiums and [2] apartment nearby.

With a moderate level of competition [3] fruit Laundry available, I believe we can compete withthem in control of about [25%] of the size of the market with strength in service quality andreasonable price.

My laundry products, among others, will include normal cleaning, laundry comforter / toto,washing bedding, curtains, blanket, cushion pads, rubbing laundry service, dry cleaning, such asbaju kurung sets, coats, blazers, jackets, suits (coat and pants) shirts, T shirts, jeans, pants and

others.

Based on current market trends, the observations I found that the increasing demand for laundryservices, especially to young people who are busy cleaning and also the demand for 'drycleaning' which has given its standard of living of the growing population.

My observation is that the future scenario is a bright laundry business based on populationtrends and lifestyles who want comfort and quality services quickly, efficiently and efficiently.

I hope with the help of [financing scheme] will be able to realize my business plan and further todevelop its potential for economic development and enhance Bumiputera entrepreneurs in retailand laundry business in particular.


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Business Planning


Purpose of Business Plan

When we decided to open up this laundry we already think seriously about our

prestigious business plan. We already listed up our purpose for our business plan. The business

plan is prepared by Kedai Dobi Suci Murni for the purpose of obtaining working capital loan from

MAYBANK Bank for the amount RM 50,000.So, below is our other purpose of setting up our

business plan:

i) We want to know detail how we will run our business from now on. It is very important

as we must have future business plan as guidance for us in running our business. It

is hard to know what is wrong or weakness in our business if we didnt have thebusiness plan ourselves.

ii) We want to know well our management team who will run our business smoothly.

iii) We want to know the marketing strategy in doing our business.

iv) We want to identify the methods in which you will interact with our customers.

v) We want to let the investors or bankers to know what our business is about. So, they

can future decide about the investments or loans.


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Business Planning


Companys background

Name of company : DOBI SUCI MURNI SDN.BHD

Business Address : DOBI SUCI MURNI SDN.BHD

SA 15-B, Lorong Pandan Perdana,

Pandamaran, 42050 Klang,

Selangor Darul Ehsan

Correspondence Address : DOBI SUCI MURNI SDN.BHD


Pandamaran, 42050 Shah Alam, Selangor

Darul Ehsan

Email Address : [email protected]

Telephone Number : 03 - 45678904

Fax Number : 03 - 45678906

Form of Business : Sendirian Berhad

Main of Activity : Provide all laundry services.

Date of commencement : 10 OCTOBER 2010

Date of Registration : 10 OCTOBER 2010

Business Registration Number : H568930-A

Name of Bank : CIMB Bank

Bank Account Number : 06748399287574
mailto:[email protected]:[email protected]:[email protected]


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Business Planning


Our Visions and Missions

Visions

1) Our restaurant is a place where people come to relax, have a good time, and enjoy a

great meal. From the moment our customers walk in the door, they are greeted by a

warm atmosphere, subtle music, and friendly and courteous staff.

2) Our boutique is a place where our customers can come to buy a large collection of

dresses and accessories that can be wearing by all.

Missions

1) To provide our customers with courteous, affordable, quality branded of dresses and

accessories in our boutique.

2) To provide our customers with various, delicious and affordable delicacies in our caf.

3) To provide continued customer satisfaction to my customers by giving them discounts,

offers, and coupons that can be used in our boutique and caf.

4) To earn the trust of our customers by giving them the best services and customers

center.

5) To be the first boutique caf that have branches in Malaysia and worldwide.


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Business Planning


ENCIK AFIQ AIMAN BIN MOHD SUKRI MARKETING MANAGER

Discounts and vouchers are the keys to success


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Business Planning


Service price list:

Regular Cleaning Services

Type Quantity Price (RM)

Clothing 1 2.50

Comforter 1 10.00

Toto Narita 1 15.00

Iron Service

Type Quantity Price(RM)

Shirt 1 1:20

Pants 1 1.20

Baju Kurung 1 2.00

T-shirt 1 1.00

Blouse 1 1.20

Dry Cleaning Service

Pair Type Quantity Price(RM)

Baju Kurung 1 12.00

Long Pants 1 5.00

T-Shirt 1 5.00

Carpets

Size Slices Price(RM)

5x7 feet 1 30.00

6x9 feet 1 45.00

7x10 feet 1 58.00


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Business Planning


THE TARGET GROUP

Local residents In our neighbourhood, there are so many housing areas and areas that

are packed with local citizens. Most of them dont have enough time to manage their dirtyclothes at home. So, they are our main target because most of them will look forward to a

laundry to wash their clothes.

Factory Workers Klang is a busy city with lot of factories and big companies that have a

lot of workers. Some factories do heavy jobs like welding, painting and so on. So, their

percentage of getting their clothes dirty is high. Most of them are too busy, so they can

wash their clothes at laundry.


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Business Planning


MARKET

Includes housing:

1) Nusa Idaman

2) Taman Bukit Indah

Factories around Klang.

The private hospital at around Klang

"Walk in" customers who rent apartments

hotels and chalets

MARKET SIZE

Nusa Idaman and Taman Bukit Indah is more than 4,000 units of housing. 70% of homes aremedium-cost houses over. If calculated calculate the length of a house of 5 people so more

people about 20,000. If 2000 (10%) who use the services laundry at the beginning of the market

size can be expected like follows: -

Population 10% of the

laundry service

use a laundry

service per

month

market size

month

market size a

year

20,000 person 2,000 person RM 50.00 RM100.00 RM 1,200.00

Competitors

There are no competitors now and in the best competitors almost at the Taman Jaya and Klang

Port is far more about 5 km.

Market Share

From the size of RM 1,200,000 per year, market share is estimated as follows: -

Bills Dealers % share Number of shareFirst four stores in the laundry 80% RM 960.000Nida LAUNDRY 20% RM 240,000

Total 100% RM 1,200,000


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Business Planning


Marketing Strategy

Promotion

Among the promotional strategies undertaken by Laundry Nida to offer and introduce

service are: -

1. To provide a more effective, efficient and right.

2. Provides business profile to all customers.

3. Distributing pamphlets and browser.

4. Maintain good personal relations with customers

Special promotion for special celebrate like Ramadhan, Syawal , Krismas, Chinese New

Year And Deepavali.

Special promotion to Merdeka Day for show something special to customer.


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Business Planning


.

Location

Location in a large roadside is a strategic location for customers to stop by and send and

retrieve clothing. Among the main route for residents in park nearby to go to Klang.

Prices

Pricing offered by the common market established competitors are other. Our company thing

something new but not very different with other competitors because we all have connect with

other competitor to expand our company. The special customer can get the special price with

take our service 15 time and above every month. This promotion can get with low price until half

price than real price.


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Business Planning


SWOT (Strengths and weaknesses, opportunities and threats)

STRENGTHS WEAKNESSES

Brand strength

Effective stride in new markets

Results of operations

Strong existing distribution channels

New shop

Competition with other shop

Type of product

OPPORTUNITIES THREATS

an unfulfilled customer need

New service

Equipment break down

Use product not suitable with customer

emergence of substitute products

Environmental Scan

/ \

Internal Analysis External Analysis

/ \ / \

Strengths Weaknesses Opportunities Threats

|

SWOT Matrix


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Business Planning


The SWOT Matrix

A firm should not necessarily pursue the more lucrative opportunities. Rather, it may

have a better chance at developing a competitive advantage by identifying a fit between

the firm's strengths and upcoming opportunities. In some cases, the firm can overcome aweakness in order to prepare itself to pursue a compelling opportunity. To develop

strategies that take into account the SWOT profile, a matrix of these factors can be

constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below:

SWOT / TOWS Matrix

Strengths Weaknesses

Opportunities S-O strategies W-O strategies

Threats S-T strategies W-T strategies

S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities.

S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability

to external threats.

W-T strategies establish a defensive plan to prevent the firm's weaknesses from making

it highly susceptible to external threats.


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Business Planning


CIK SYAZANA BT MD RASHID OPERATION MANAGER

We serve only the best for our customers


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Business Planning


7.0 OPERATION PLAN

7.1 Location of Proposed Premises

Address : DOBI SUCI MURNI SDN.BHD


Pandamaran

42050 Klang


7.1.1 Map and Building Photograph or Visual

Klang Mapping


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Business Planning


7.1.2 Figure of Premises


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Business Planning


7.2 Information on Business

Address : DOBI SUCI MURNI SDN.BHD

SA 15-B, Lorong Pandan Perdana, Pandamaran

42050 Klang

Selangor Darul Ehsan.

Buildings : 2 storey shophouse

Floor Area : 22 X 75

Make : Concrete

Business Status : Business

Title : Freehold

Name of Owner : Mr. Raju a/l Ramasamy

Rental Period : 6 Years

Rental cost : RM2,000.00

Hours of operation : 10.00 am to 9.30 pm (Monday to Saturday)

9.00 am to 3.00 pm (Monday and Public Holidays)

Time does not operate : Will be notice if needed.


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Business Planning


7.6 Layout of Premises


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Business Planning


7.3 Factors in Selecting the Business Location

In doing a services business, location is a one of main important things that we should take it.

The factors of the selection business location are:

Located in a strategic places where surrounding with the area of people house and

industry area also the place that slowly want to build up as a famous town.

Nearly with the Port Klang which one there are gives advantages when we want to

get a supplier materials from other place take a little time, so from that the costing

become more minimize.

The business location provides the higher of services demand for laundry which one

there are a lot of private clinic and also general hospital that using a lot of

clothes/blanket that need to wash every day.

Location of people house where there are sending their clothes to wash.The good facilities contain in this location that provide a security from police

department, the daily user shop and also the bank to make the financial work more

faster.

Nearly with highway or main road that easier for us go to other places that far from

here that need our services and the time arrived on that place is shortest.


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Business Planning


7.3.1 Area Facilities


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Business Planning


7.4 Machinery and Equipment Needed

NO TYPE / MODELPRICE (RM) /UNIT

QUANTITYTOTAL(RM)

1 Wash machine PANASONIC 20 kg 3,850.00 3 11,550.00

2 Washer Dryers PANASONIC 20 kg 3,200.00 3 9,600.00

4 Dry Cleaning Machine PANASONIC 8 kg 900.00 1 900.00

5 Wall Fan FUJI AIR 26 250.00 2 500.00

6 Vacum Cleaner 850.00 1 850.00

7 Automatic Booster Pump 1,200.00 1 1,200.00

8 High Preasure cleaner 2,000.00 1 2,000.00

9 Iron Steam PANASONIC 2,500.00 1 2,500.00

10 Large Iron Board Steam 1,000.00 1 1,000.00

11 Renovation 4,000.00 1 4,000.00

12 Exhaust Fan 250.00 1 250.00

13 Air Condition 1,200.00 1 1,200.00

14 Fire Extinguisher 1,000.00 1 1,000.00

TOTAL 1 34,550.00


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Business Planning


7.5 Necessary Equipment

NO ITEM UNIT PRICE (RM) / UNIT TOTAL (RM)

1 Tagging Machine 2 50.00 100.00

2 Scales 1 300.00 300.00

3 Basket / plastic / rope / hanger 1 500.00 500.00

4 Water tank 1 600.00 600.00

5 Wiring 400.00

TOTAL 1,900.00

7.6 Flow Charts

7.6.1 Walk-In Customer Sales


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Business Planning


7.6.2 Customer sale contact


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Business Planning


7.7 Cleaning Materials supplier

Supply of cleaning materials purchased from suppliers as follows:-

NO SUPPLIER ADDRESS ITEM TERM(CREDIT /

CASH)

1 BOON ELECTRICALSERVICE

Lot 1320Jalan Kampung MelayuSubang40150 Shah Alam


Machineryandequipment

Cash

2 DONE JOBMACHINERY

0087 AJalan Kemajuan Subang47500 Subang JayaSelangor Darul Ehsan

Machineryandequipment

Cash

3 SYARIKAT AMINAHHASSAN

PT 1989Lorong Haji KarimKm 16 2243100 Hulu LangatSelangor Darul Ehsan

Scales,basket,rope,plastic,hanger

Cash

4 RANGE CHEMICALSDN BHD

1090Jalan Sepang Jaya 28/3640400 Shah Alam


Soap,softener,And other

materials

1 month credit

7.6 Maximum Production Capacity and Sales ( Monthly)


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Business Planning


Product Machine MachineUnit

Consumptionper wash

Capacityof EachWashing

MaximumCleaningCapacity

EstimatedMonthlysales (

Per Kg orSlices)

MaximumSales

Estimates(RM)

Daily(10

hours)

Monthly(276

hours)

WetCleaning

WasherDryers

33

60 minutes60 minutes

20 Kg20 Kg

600Kg600Kg

16,560Kg

RM3.50 57,960.00

DryCleaning

DryCleaningMachine

1 15 minutes 1 slice 40slices

1,104slices

RM8.00 8,832.00

66,792.00

Note: The third unit Washing Machine, Dryer and a third unit Machine Dry Cleaning, the

business has the capacity to produce Estimated Monthly Maximum Sales worth about RM66,

792.00

7.7 Business Strategy

Among the strategies that the service was arranged by the following:

To produce a high quality service and deal with all problems and customer complaints

as a guide for pushing further the knowledge in this field.

Accept employment in accordance with the capability and capacity that can be

completed only to maintain quality and ensure that customers receive the shipment

clothes according to schedule and at a reasonable price.


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Business Planning

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