do you see me now?
TRANSCRIPT
Do You See Me Now? Strategies for Identifying and Connecting w/Your Clients
My Goals:
• One New Insight
• One Question Answered
• One Answer Questioned
Key Terms• hypothesis - A proposed explanation for
a phenomenon
• Lean Startup Methodology - build a company in small increments by testing & optimizing the details
• Minimum Viable Product - the simplest version of your offering that still provides value
Confirmation Bias
If you build it
They will not come
Everyone Will Love Me
Same?
Nathan Alisha
age 77 17
fav activity Feeding birds Instagram
last purchase medicated linament flavored lip gloss
Define Your Customer• Age
• Race
• Career
• Salary
• Residence
• Likes / Dislikes
There is a difference
Nice to have
NEEDto have
vs
Analyze Your Competitors
• Messaging
• Advertising strategy
• Social media
A.B.C
A lwaysB eC ustomerD eveloping
A.B.C.D.
Customer Development is…
Continuously verifying that your customers want what
you have to offer.
Customer Dev Model
Go to Your Customers• Talk to prospects
• Talk to mentors
• Talk to experts
• Talk to suppliers
• Talk to competitors
• READ / SUBSCRIBE TO RELEVANT BLOGS
Buyer Journey
Discovery Purchase
Time
It’s All About Trust
Tell A Good Story
• Nobody is going to do it but you
• Thought Leadership
• Perfect Your Pitch
• <3 Your Story
“Speeds & Feeds”
• Nobody cares how the sausage gets made
• Customers care about benefits
People don’t buy products. They buy what the product can do for them.
Channels
• Social Media
• Blogging
• EMAIL!!!
• Face-to-Face
• Retail
Continuous Improvement
• Answers begat more questions
• Refine
• Fail Fast!
• Pivot
Adapt or Die
Adapt or Die
Resources• Hootsuite / Buffer
• twtrland.com (producthunt.com)
• fiver.com
• themeforest.net
• namecheap.com
• FIND YOUR BLOGS
Q&A
???
Thank You
David Whitaker
@davidbuilds
linkedin.com/in/davidbuilds