do you need a brand upgrade? was you branding built by necessity or by design?
TRANSCRIPT
D E S I G N S T H A T P R E S E N T T H E V O I C E , M E S S A G E &
CASE STUDIES
Branding Case Studies
1. Fort Defiance Industries
2. FCL Graphics Inc.
3. GreenLeaf Industries
Fort Defiance Branding Case Study1
Client Testimony: “Our company was preparing to commercialize a
major, new FDA-cleared medical device and was in need of a modern
website that would represent the company well, highlight the new
product’s features and benefits, and help convert visitors to leads.
MarketCrest used a brand design and development process that started
with a current state analysis and included our plans for differentiation in
the marketplace. From there, we were led through a series of design
milestones to develop our ideal look and feel for the website and new
logo. Using a multi-stage revision process, we honed in on the perfect
website, logo and branding guidelines for the product launch.
The experience was a good mix of strategy, incorporating our feedback
plus timely deliverables and we are very proud of the results. MarketCrest
was a joy to work with and we highly recommend them.”
-------- Chris Yerger, President Fort Defiance Industries
Time was of the essence when Fort Defiance Industries asked
us to help them with a new website and logo.
They were embarking on a new business development effort
and needed their brand and online presence to reflect their
position as a sharp, modern company with broad appeal to
their prospective worldwide military and medical clients.
To make the most of the limited time available, we developed
the website and logo simultaneously as certain design
characteristics and copy were completed. The new branding,
website, logo and story is next.
THE NEW BRANDING
FDI LOGOSThe new Fort Defiance logo would
be used not only on their website,
business cards, brochures, etc.
but as a metal “stamp” on the
company’s products—namely its
FDA-cleared P2131 Automated
Field Steam Sterilizer.
After multiple rounds of creative to
get the logo and the font “just
right”, they received a new logo
and branding that spoke perfectly
to their capabilities, core product
and target market.
Branding guidelines were documented for the company’s use on
corporate communications and with outside businesses, such as
printers and ad specialties, to help maintain branding integrity
across all platforms.
Sell sheets were designed for the launch of the new product. They
took immediately took the branding on the road to trade shows,
conferences and the largest pitch in company history.
FCL GRAPHICS BRANDING CASE STUDY2
As a recognized leader in their industry, our client, FCL, specializes in
developing fully automated personalized data driven campaigns. Over
the course of their 40 year history, their service offerings had
outpaced the competition, but their personal brand and marketing had
not.
FCL leadership sought to reposition their brand with a portfolio of
current, relevant communication.
We worked closely with FCL to define their needs; develop a
comprehensive market solution and expand their reach leveraging
ROI driven solutions. Our solution included corporate branding,
content creation, website development, multi channel direct
marketing, variable data print communications, public relations &
social media marketing.
FCL LOGO
GreenLeaf Industries Branding Case Study3
GreenLeaf Industries came to MarketCrest for a branding strategy, redesign & website upgrade that included a responsive theme with inbound marketing characteristics.
The first phase was to combine industry and competitive research with feedback gleaned from internal strategy sessions to identify their desired position in the market and target client base.
We were then able to design branding basics, such as color, style and visual appeal based on targeted personas.
It was decided that a broad, hi-tech, industrial look with a “precision” feel would be the most impactful to their target market and still appeal to the current client base.
We worked with the management team at GreenLeaf through several
rounds of creative design, colors, and fonts to gain the optimal design.
Once the main logo was completed, the full set of corporate branding
colors, logo versions and usage were finished as well as business cards,
letterhead, PowerPoint templates, social media profiles and an all new
website.
As part of the branding package, we gave them a guidelines package and
series of “branded” templates they could use for communications.
BRANDING With branding guidelines in hand, we
were able to develop a website with a
proper user experience that reflected
the branding standards, and spoke to
the individual personas developed for
visitors.
In addition to designing and
developing the new website,
MarketCrest selected images,
provided content, copy writing,
product photography and developed
corporate messaging.
With the brand in place, the business was now ready to leverage
social media. MarketCrest designed branded profiles and
manages each one to ensure a consistent voice in the posting
schedule.
This is their branding success story!
MarketCrest is a Marketing & Consulting Services
firm focused exclusively on strategies that drive
revenue growth.
Simply put, we exist to help business owners
promote their products and services online.
MarketCrest also provides Marketing Automation
and CRM solutions, and services for clients.
Learn more, and receive a free 1-hour consult
with a marketing strategist.
About MarketCrest
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THANK YOU!