DO YOU KNOW?

Balancing the 3Rs and the 3CsIllinois Association for Career and Technical Education

Debbie HensonNational Sales Consultant

www.cengage.com/focus/IL

The State of Technology…

...is dramatically evolving at a very rapid pace…

Technology Trends

• In 2005, there were 670 million PC users worldwide• 2010: 1.2 billion estimated• 90% use Microsoft Windows• 96.5% use Microsoft Office

Technology Trends

Job Market Demands

Preparing Your Students to shoulder the load

Job Market Tech Demands…

What Are We Hearing?

• Technology is moving to lower grades• Emphasis is on complementing the core

curriculum• Need to emphasize math and reading

skills to pass state tests• Keyboarding expectations vs. indicators

Keyboarding Technology Solutions

Middle School Solutions

• Cross-curricular emphasis• Input technologies• End-of-chapter activities

– Academic– Business– Career

• Microsoft Office 2007• All-in-one softwareCentury 21 Jr. 2E: Input Technologies &

Computer Applications Hoggatt/Shank/Barksdale ©2010

Grades 6–8

Spotlight On… Series• Technology exploration

• Engaging cross-curricular activities

• “Buddy Projects” reinforce cooperation

• “Guided Practice” encourages learning at home

Middle School Solutions

High School Emphasis

Concepts ARE Important!

What Technology Skills Should You Be Teaching Your Students?

e

REQUIRED HIGHLY DESIRED Windows File Management Email, Outlook Web Research Word Processing Spreadsheets PowerPoint

Databases Graphics (Adobe

Illustrator) Digital Photo Editing

(Photoshop) HTML/Dreamweaver Macromedia Flash

Why Certify?

Certification Roadmap

Proof of Knowledge…

Internet and Computing

Core Certification

First global certification for computer literacy

What is IC3

• Relatively new, fast growing certification

• Internet and Computing Core Certification

• Standards recently revised to address Office 2007

• Appropriate for your office & concepts courses

• Middle School, High School, Career College, and 2-year schools

Recognition andIndustry Support for IC3

Why is it growing in acceptance?

IC3 levels the playing field!

What You Can Expect

• Format of exams remains the same.• Mixing and matching of exams allowed.• Tougher exams.• 50% linear and 50% performance-based questions.• Office 2007, Internet Explorer 7.0, and Windows

Vista.• Up to date with current technologies• Exams now delivered on LMS.

Computing Fundamentals

Think “Computer Concepts”

Key Applications

Think “Office Applications”

Living Online

Think “Internet Literacy”

Measuring Knowledge: Linear Test Items

Measuring Skills: Performance-Based Test Items

Benefits to students and test candidates

Improves

Validates Distinguishes

Demonstrates Accelerates

Relevant

Benefits to institutionsand instructors

• In-depth research• Highest standards and best practices• Features the latest testing technology• Successful completion of NCLB requirements• Recognized global standard in digital literacy • Cost effective and time efficient• A professional development tool

Computer Literacy Solutions

• Two IC3 certified products• Two distinct approaches• Only publisher with

multiple offerings!

• Some schools will purchase because of “literacy” approach, not because of IC3 certification

Practical Computer Literacy 2nd Edition:Internet and Computing Core Certification

Computer Literacy Basics 3rd Edition:A Comprehensive Guide To IC3

Our IC3 Offerings

Test Prep Solutions

• Study Guide Companion to Practical Computer Literacy

– IC3 exam question topics and

exam format

– IC3 objectives covered in the quiz

with page references in the

Practical Computer Literacy 2nd

edition book

IC3 Resources

Microsoft Office Certification

A huge need and opportunity

• Over 250 million Microsoft Office users across the globe

• 95% of all businesses standardize on Microsoft Office

• The average user only understands 20% of the functionality available in the Office suite

Put Microsoft On Their Résume

• Wages– MOS/MCAS certified individuals are earning 12%

more than non-certified individuals

• Placement– Certified individuals are placed at a higher rate

than the industry average

• Conversion– Certified individuals are converting to full-time

employment 50% more often than non-certified individuals

Robert Half International findings

Office 2007

• Dramatic changes to the user interface– Microsoft said it would turn the average user

into a power user!

• Raising the bar on certification– MCAS objectives cover previous MOS Core

and Expert level objectives at Application Specialist level

– MCAP coverage includes higher level collaboration and workgroup objectives

MCAS Examshttp://www.certiport.com

Office Series at-a-Glance

Shelly Cashman

• Step-by-step, projects-based approach

• Screenshot for each step

• Many end-of-chapter projects

• Renowned author team

Illustrated• Nuts and

bolts

• Variety of Learners

• Big screen shots

• Two-page spreads

Performing• Entertaining,

theatrical approach

• Applied and project-based activities

• Learn the skills while creating business documents

Pasewark• Self-paced

• Skills-based approach

• Step-by-step exercises

• Variety of Learners

New Perspectives

• Business, case-based approach

• Critical thinking, problem solving activities

BASICS• First-time

learners

• Introductory yet comprehensive

Low Low to Mid Mid to High

Shelly Cashman Series

• #1 computer education textbook series• Office 2007 Introductory, Advanced, and

Post-Advanced• Unique project-based approach• Comprehensive coverage• Most documents created from scratch• Extensive end-of-chapter exercises• Correlated to MCAS

Shelly Cashman Series

Shelly Cashman Series

Illustrated Series

• For novices to seasoned veterans

• Streamlined format on a two-page spread

– Step-by-step instructions on the left and oversized screen illustrations on the right

• Concise text

• Integrates a real-world case study

• Introductory and Second Course Office texts

Illustrated Series

Illustrated

Premium Video Editions

http://www.delmarlearning.com/browse_catalog.aspx?cat1ID=ET&cat2ID=NEC

A robust learning experience by enhanced with video support and project-based activities and assessment.

Premium Video Edition

http://www.delmarlearning.com/browse_catalog.aspx?cat1ID=ET&cat2ID=NEC

•Enhancements to these editions include:– Video Companions

• Extensive collection of short videos that reinforce major concepts and skills

– Capstone Projects • Include 10 projects based on realistic business scenarios

– Integration of SAM Projects• Instructions on using SAM Projects, auto-grading software,

create a close tie to the book

– www.cengage.com/ct/officepve

Test Prep Solutions

• SAM 2007 Assessment & Training– Since 1998, SAM (Skills Assessment Manager)

has been the #1 testing and training tool for Microsoft Office.

• Performance-based Assessment• Interactive Training• Live-in-the-application, auto-graded Projects

– SAM now includes coverage of IC3 objectives and practice exams

– Web deliverable• Internet Explorer and Flash Player required

SAM 2007 Assessment

SAM 2007 Training

SAM 2007 Projects

Partners in Certification

Long-time partners and authorized provider of exam vouchers (electronic and paper) and the new exam site-licensing for IC3, MCAS, MOS, ACA.

Become a Certiport Center

• Test students on your campus– Comfortable environment– Reduced exam cost to students

• Distinguishes your programs from the rest• No cost to become a testing center

– Pay only for exams administered

– http://www.course.com/certiportcenter/

OFFICE CHANGES

Office 2010

• When? 2nd Quarter (June)• Free online

– Web – W, E, PP, and OneNote– Home & Insert Tabs only

• Through cell phone• Real time collaboration• 32-bit version – education; 64-bit version –

business• Client version – full installed• All applications have ribbons (W, E, A, PP, One

Note, and Publisher)

OFFICE LIVE

officelive.com

• Free windows log in• Approx 70% functional in October 2009• 5G of free storage• Sky Drive/Cloud Computing

• 95% of HS students have connectivity at home• Word is on 85% of all computers• Public Beta – October 2009

Adobe Certification

Growing Demand for Digital Media Skills

“Over the past five years, the average growth of users in what was considered specialized digital tasks is greater than more mainstream tasks. Specifically, animation, video, and audio are the fastest growing areas with more than 35% growth over the last five years.”

Put Talents On Display

• Give Your Students’ Creative Juices a Shot of Credibility

• Boost Confidence with Up-to-Date Skills

• Certification Helps Prove Proficiency

In A Competitive Work World

• A need for proficient users for successful business outcomes.

• World-wide growth in digital communications skills.

Digital Media Certification

Adobe Certified Associate

• Web Communications with Dreamweaver CS5• Rich Communications with Flash CS5• Visual Communications with Photoshop CS5

• The certification launched in May 2009

CS5 Site Licenses

• Adobe CS5 Web Standard• Adobe CS5 Web Premium • Adobe CS5 Design Standard • Adobe CS5 Design Premium• Adobe CS5 Production Premium• Adobe CS5 Master Collection

Other CS5 Solutions…

• The Exploration Series– InDesign– Photoshop– Illustrator– Flash

• Shelly Cashman Series– Dreamweaver– Photoshop

• Illustrated Series– InDesign – Dreamweaver – Photoshop– Flash

• New Perspective Series– Dreamweaver– Flash

A+ Certification

• New CompTIA A+ Exams - live September 2009

• New Cengage materials available now

• 2006 exams available until summer 2010– Exams overlap for the academic year, so students on the 2006

track can complete their training and pass the exams.– Both 2006 and 2009 texts available for Jan 2010 class starts.

The Timeline

• 2006 Exams: four A+ exams– 220-610 – Essentials– 220-602 – IT Technician– 220-603 – Remote Support Technician– 220-604 – Depot Technician

• All candidates must pass:– Essentials exam + one other exam to

become A+ certified.

2006 A+ Exams

• NEW 2009 A+ Exams– A+ 220-701 - Essentials – A+ 220-702 - Practical Application

• Return to the two-exam format• Must pass both exams to become A+ Certified• 3rd and 4th exams from 2006 (603 & 604)

eliminated due to low demand

Changes from 2006 to 2009

A+ Textbooks from Jean Andrews

• A+ Guide to Managing and Maintaining Your PC, Comprehensive, 7th Edition

• 1435497783

• A+ Guide to Hardware: Managing, Maintaining and Troubleshooting, 5th Edition

• 1435487389

• A+ Guide to Software: Managing, Maintaining, and Troubleshooting, 5th Edition

• 1435487370

A+ 2009 Total Solution

Digital Components:• Instructor Resources

– CD and Online• Lab Manual

– One for each text• Web-Based Labs

– One for each text• dtiMetrics (assessment)

– One for each text• eBooks

– CourseSmart and ichapters– CL eBook – more robust– K12 eBook !!

Print Components:• PC Troubleshooting Pocket Guide• Fixing Windows Vista• Computer Technology Encyclopedia • CompTIA A+ PC Repair Flashcards• CourseNotes

– One for each exam• CompTIA A+ 2009 Q&A

Other Resources and Tools:• 22-Piece Toolset with ESD (safety)

strap• Digital Multimeter• Cable Tester• Certification Nylon Bag

Digital Literacy Solutions

Cengage Learning…a total solutions provider

Succeeding in the Workplace

What does it take?

What Industry and Employers are saying

Reproducible Binder…

Written Communication

Verbal Communication

Problem Solving and Decision Making

Teamwork

Professionalism

Includes 30-pack student access codes (additional codes can be purchased, as needed)

…coming spring 2010

16 Career Clusters

16 Career Clusters: A Project-Based Orientation

A strategic planning guide for career success

Trade Solutions

ASE/NATEF

RCA Series HVAC-R

CMARMA

CMAS

NEC

PLTW

 Delmar, a part of Cengage Learning, is proud to publish books to support the Project Lead the Way® (PLTW) curriculum. Partnering with PLTW, Delmar has developed a series of learning materials to help students build a solid foundation in technological literacy and build their interest in science, math, and engineering with hands-on learning. Delmar has also created materials to help instructors teach this exciting and rigorous curriculum!

ASE/NATEF

• NATEF (education guidelines) /ASE (professional certification) materials correspond to the requirements for NATEF Program Certification.  They also help prepare students for each individual ASE professional certification that a student might pursue. 

ASE/NATEF

• Whether you require ASE Test Preparation material in print or online, Delmar has the solution you need to prepare for the ASE Exams. We offer ASE study materials covering a wide variety of exams: A1-A8, L1, P2, X1, C1, T1-T8, E1-E3, H1-H8, B2-B6, M1-M3, S2, S4, and S5 as well as the Spanish A1-A8, L1, P2, X1, and B2-B6 exams.

• http://www.trainingbay.cengage.com/ase_prep/index.aspxNATEF Standard Job Sheets• Engine Repair• Automatic Transmission &

Transaxles• Manual Transmissions• Suspension and Steering• Brakes• Electrical & Electronic

Systems• Heating & Air Conditioning• Engine Performance

RCA Series

 • RCA/HBI – Based on national

standards set by the residential construction industry, the Residential Construction Academy Series is the result of a partnership between Home Builders Institute and Delmar Cengage Learning.

• The goal is a skilled, knowledgeable workforce able to meet the needs of the industry today and into the future.

http://www.residentialacademy.com

HVAC-R

• Many certifications, but the most popular certifications are NATE, ICE, and HVAC Excellence.  Whitman HVAC helps students prepare for success on these exams.

Electrical Wiring

• The NFPA (National Fire Protection Association) • creates the NEC (National Electrical Code) • revised every 3 years.  • Wiring, grounding, etc., must be to NEC specifications. 

http://www.delmarlearning.com/browse_catalog.aspx?cat1ID=ET&cat2ID=NEC

NEW!

CMA/RMA/CMAS

• CMA – Certified Medical Assistant –  American Association of Medical Assistants (AAMA)

• RMA – Registered Medical Assistant – American Medical Technologists (AMT)

• CMAS – Certified Medical Administrative Specialist – American Medical Technologists (AMT)

http://www.cengagesites.com/academic/?site=4284

Succeeding in the Workplace

What does it take?

For other live or recorded webinars and training sessions, visit our TeamUP Training & Services website!

www.cengage.com/school/teamup/www.cengage.com/school

In Conclusion…

For additional information, contact your Cengage Learning Sales Representativeswww.cengage.com/school/teamup

Thank You!

Mary Sommers Mary.sommers@cengage.com608.846.2174Counties I Cover

Toya Moore Toya.moore@cengage.com773.793.4059Counties I Cover

Kimberly Lourinia Kimberly.lourinia@cengage.com800.998.7498, x2606Counties I Cover

Larry Schneider Larry.schneider@cengage.com800.543.0487, x1571Counties I Cover

Margie Schneider Margie.schneider@cengage.com800.543.0487, x1553Counties I Cover

Heather Cramer Heather.cramer@cengage.com800.998.7498, x2605Counties I Cover