Clarifying the Fundamentals

DO YOU KNOW WHAT YOU’RE

DOING?

OCP national project virtual summit

AIESEC Indonesia

#StartFromYou

@deagendyna

What AIESEC is doing?

What defines the success of AIESEC?

Why Project exist?

What defines the success of AIESEC Project?

DO YOU KNOW?

WHY PROJECT EXIST

Why iGCDP project exist in the first place

1946-1948:

After The WORLD WAR II

HOW AIESEC WAS ESTABLISHED

GIVING POSITIVE IMPACT TO SOCIETY:

PEACE AND FULFILLMENT OF HUMANKIND’s POTENTIAL

WHAT WE STRIVE IN AIESEC

WHAT AIESEC IMPACTS TO THE WORLD?

HOW WE’RE IMPACTING THE WORLD?

We are having iGCDP Projects

THAT’S WHY

Now that you understand why Project

exist, How we are supposed to do it?

Why should we have National Project

instead of only Local Project?

GIVING POSITIVE IMPACT TO SOCIETY:

PEACE AND FULFILLMENT OF HUMANKIND’s POTENTIAL

WHAT WE STRIVE IN AIESEC

Does it sound too fluffy for you?

Mid-Term Growth Path Long-Term Vision

AIESEC 2010

AIESEC 2015

Engage All

People Develop All

People

Direct Impact to

Society

Role-Modelling

Peace and Fulfillment

of Humankind’s

Potential

Short-Term Objectives

That’s WHY we have AIESEC 2015

AIESEC 2015

Our Mid-Term Objective

Who can describe AIESEC 2015?

THREE WHEELS OF CHANGE

Positive Impact

First-Choice Partner

Global Youth Voice

Global Youth VoiceOur growing physical and virtual reach makes us the

most credible and diverse global youth voice

First-Choice PartnerWe are recognized across sectors as the first-choice partner for

our ability to develop responsible and entrepreneurial leadership

Positive ImpactOur collaborative environment empowers every member to live a high-quality AIESEC experience, creating a

cross generational positive impact on society

GLOBAL YOUTH VOICE: Our growing physical and virtual reach makes us the most credible and diverse global youth voice

• Your Role is: Ensuring that more and more people hear about our programs and projects (Brand)

FIRST CHOICE PARTNER: We are recognized across sectors as the first-choice partner for our ability to develop responsible and entrepreneurial leadership

• Your Role is: Ensuring more partnership for our Programs and Projects (Collaboration)

POSITIVE IMPACT: Our collaborative environment empowers every member to live a high-quality AIESEC experience, creating a cross generational positive impact on society

• Your Role is: Impacting the society through people (Youth Development)

YOUR ROLE

MEANWHILE..

1. People don’t hear about our project because it’s not impactful and unique (No Brand)

2. Our project has never been a serious, impactful, and sustainable project thus we don’t have

much partners in project that can make bigger (Limited Collaboration)

3. Our project concept is unclear, not challenging, and badly-managed thus doesn’t give much

learning and development for our interns and members (No Youth Development)

OUR PROJECT SUCKED

We change the way we do Our Project

THAT IS WHY

HOW SHOULD WE RUN OUR PROJECT?

How to run our Project based on 2015

1. People don’t hear about our project because it’s not impactful and unique (No Brand)

2. Our project has never been a serious, impactful, and sustainable project thus we don’t have much

partners in project that can make bigger (Limited Collaboration)

3. Our project concept is unclear, not challenging, and badly-managed thus doesn’t give much

learning and development for our interns and members (No Youth Development)

HOW WE FIX OUR PROJECT

They Say Our Project is Not Serious, Big, or

Sustainable

That’s Why Create A Long Term -

National Project (5 Years)

They Say Our Project is Not Impactful

(for society, members, and interns)

And That’s Why We Make It Based on

Social Impact Model

They Say Our Project is Badly-Managed

(for society, members, and interns)

That’s MC and You Are Here! :D

Our National

Projects

SOCIAL IMPACT

MODEL

Analyze

current reality

of Indonesia

How we measure

whether we

succeed or not

How we will measure our strategies

Clear outcome we want to

see after project

Description of how the

project works

Connection of

activities with mission

Groups involved

Evaluation

Costs and Revenues

What should we do, our

strategies

Short-term results

Measures the capacity to

implement the plan

Shows the progress of

activities

1

7

4

2

5

3

7

SOCIAL PROBLEM DEFINITION

• Constant Flood

• Constant growing waste pollution in our water (river, sea, etc) in the country

Caused by waste from households:

1. Organic waste

2. Plastic

3. Paper

Environment

MISSION

In the next 5 years from (2014 to 2018):

In each city amount of people that will use recycling system will be increased by 50%

Waste (organic, plastic, paper) in each city decreasing by 25%

VISION OF SUCCESS

2014 2015 2016 2017 2018

Local

Entities4 11 15 20 25

Youth

engaged 4 520 18 103 44 540 89 700 170 255

“By the end of sustainable 5 years national project we would like to give positive impact

and change the life of more than 327,118 young people in Indonesia”

# info sessions at schools, universities about waste management

-amount of time that is needed to make one trash bin full at school,

universities

- amount of trash submitted for recycling from schools, universities

and other communities

# of schools and communities started to organize constant ‘Thursday,

No-Trash Day’

# of people taking part in competition of Amazing Race

# of people visiting exhibition and workshop

“From Trash to Treasure”

# people visiting website about environment

•info sessions at schools, universities

•cooperation with government, other NGO, companies

•organizing constant “No Trash Day” at schools, other

communities

•competition of Amazing Race

•organizing exhibition and workshop “From Trash to

Treasure”

•create website about environment issue

•organizing promotion of recycling activities

•encouraging people to :

- decrease amount of trash from households

- educate how to make from trash useful things that

you can use further

- put trash on trash bin, give for recycling

Impact strategies Economic indicators

• each year increasing amount of recycling

trash by 10%

• each year decreasing amount of household

trash by 5%

Operating model Organizational and Program indicators

TARGET PARTICIPANTS AND ENGAGEMENT IN ONE CITY DURING 2014 - 2018:

2014 2015 2016 2017 2018

Schools & Uni (group

of 5 interns going to 5

schools in a week)

15 20 30 40 50

OC | OCP | Coo | VP 5| 1| 1| 1 5 | 1| 1| 1 6| 1| 1| 1 8| 1| 1| 1 10| 1| 1| 1

International Students 15 20 30 40 50

Buddies 15 20 30 40 50

Host families* (some

HF take several EPs)12 15 25 30 40

Students (60 per school) 900 1 200 1 800 2 400 3 000

“Amazing Race ”

participants30 50 70 100 120

“From Trash to

Treasure”

Participants

150 250 400 500 600

Partners (Institutions,

Companies)5 7 10 15 20

Media Partners 10 15 30 40 50

TARGET PARTICIPANTS AND ENGAGEMENT IN INDONESIA DURING 2014 - 2018:

2014 2015 2016 2017 2018

Local Entities involved 4 11 15 20 25

Schools & Uni (group of 5

interns going to 5 schools

in a week)

60 220 450 800 1 250

OC | OCP | Coo | VP 20| 4| 4| 4 55 | 11| 11| 11 90| 15| 15| 15 160| 20| 20| 20 250| 25| 25| 25

International Students 60 220 450 800 1 250

Buddies 60 220 450 800 1 250

Host families* (some HF

take several EPs)48 165 375 600 1 000

Students (60 per school) 3 600 13 200 27 000 48 000 75 000

“Amazing Race ”

participants120 550 1 050 2 000 3 000

“From Trash to

Treasure”

Participants

600 1 000 6 000 10 000 15 000

Partners (Institutions,

Companies)20 77 150 300 500

Media Partners 40 165 450 800 1 250

Website visitors (1 year) 5 000 30 000 60 000 180 000 400 000

TARGET PARTICIPANTS AND ENGAGEMENT IN ONE LOCAL COMMITTEE DURING 2014

1. 1130 youth engaged:

2. 8: OC | OCP | Coo | VP

3. 15 international students (Ra 20, Ma 17, Re 15 -> 85% Ma rate, 90% Re rate) + 60 NPS score

4. 15 buddies

5. 12 host families (with consideration that some HF will take several EPs)

6. 900 students (there is a group of 5 interns going to 5 schools: each day one school, and having two classes at each school)

7. 30 participants for competition “Amazing Race ” participants (with engagement of partners)

8. 150 participants for Healthy Food Festival

9. 5 Partners (NGOs, Comminutes, Institutions, Companies)

10. 10 Media Partners

* will be measured by submitted yearly report after project realization and Podio data analyzes

SOCIAL PROBLEM DEFINITION

Increasing amount of disease:

1. Heart (Number One Cause of Death in Indonesia)

2. Lung

3. Overweight/Nutritional deficiencies (Major Issue)

Caused by:

• Smoking

• Lack of physical activity

• Wrong food consumption

Health and

lifestyle

MISSION

In the next 5 years from (2014 to 2018):

In each city amount of people that will live healthy lifestyle increased

for 50 % as well as lung and heart disease won`t be the first reason of death

# info sessions at schools, universities about healthy lifestyle

# of students changed their behavior (stopped smoking, start to eat

healthy food, start to do physical activities)

# media complain against smoking (engagement of government)

- organized yearly ‘24 hours against smoking’ event

# of viewers of live stream and recorded video of ‘24 hours against

smoking’ event

- establish evening (after class) exercising class at school

# of people joining evening class of exercising

at school

# of people buying healthy food at school

•info sessions and workshops at schools,

universities

•holding events that helps to increase awareness

of this issue: 24 hours without smoking, Running

Competition, Healthy Food Festival

•cooperation with government, other NGO,

companies

•decreasing amount of youth that is

smoking (specially male)

•increasing amount of people, who:

a) eat proper food

b) do physical activities

Impact strategies Economic indicators

•decreasing level of tobacco smoking for male

from 61 to 30%

•each year increasing amount of people that

start do physical activities by 20%

•each year increasing amount of people that

start to eat healthy food by 20%

Operating model Organizational and Program indicators

VISION OF SUCCESS

2014 2015 2016 2017 2018

Local

Entities4 11 15 20 25

Youth

engaged 5 200 19 293 46 410 92 420 173 825

“By the end of sustainable 5 years national project we would like to give positive impact and change

the life of more than 337,148 young people in Indonesia”

TARGET PARTICIPANTS AND ENGAGEMENT IN ONE CITY DURING 2014 - 2018:

2014 2015 2016 2017 2018

Schools & Uni (group of 5 interns

going to 5 schools in a week)15 20 30 40 50

OC | OCP | Coo | VP 5| 1| 1| 1 5 | 1| 1| 1 6| 1| 1| 1 8| 1| 1| 1 10| 1| 1| 1

International Students 15 20 30 40 50

Buddies 15 20 30 40 50

Host families* (some HF take several

EPs)12 15 25 30 40

Students (60 per school) 900 1 200 1 800 2 400 3 000

“Run For life” participants 200 400 800 1600 3200

Healthy Food Festival Participants 150 250 400 500 600

Partners (Institutions, Companies) 5 7 10 15 20

Media Partners 10 15 30 40 50

24 hours without smoking

viewers* (for 1 year) 500 1 000 2 500 5 000 7 000

TARGET PARTICIPANTS AND ENGAGEMENT IN INDONESIA DURING 2014 - 2018:

2014 2015 2016 2017 2018

Local Entities involved 4 11 15 20 25

Schools & Uni (group of 5

interns going to 5 schools

in a week)

60 220 450 800 1 250

OC | OCP | Coo | VP 20| 4| 4| 4 55 | 11| 11| 11 90| 15| 15| 15 160| 20| 20| 20 250| 25| 25| 25

International Students 60 220 450 800 1 250

Buddies 60 220 450 800 1 250

Host families* (some HF

take several EPs)48 165 375 600 1 000

Students (60 per school) 3 600 13 200 27 000 48 000 75 000

“Run For life” participants 800 4 400 12 000 32 000 80 000

Healthy Food Festival

Participants600 1 000 6 000 10 000 15 000

Partners (Institutions,

Companies)20 77 150 300 500

Media Partners 40 165 450 800 1 250

24 hours without smoking

viewers* (for 1 year) 2 000 11 000 37 500 100 000 175 000

TARGET PARTICIPANTS AND ENGAGEMENT IN ONE LOCAL COMMITTEE DURING 2014

1. 1 300 youth engaged:

2. 8: OC | OCP | Coo | VP

3. 15 international students (Ra 20, Ma 17, Re 15 -> 85% Ma rate, 90% Re rate) + 60 NPS score

4. 15 buddies

5. 12 host families (with consideration that some HF will take several EPs)

6. 900 students (there is a group of 5 interns going to 5 schools: each day one school, and having two classes at each school)

7. 200 participants for competition “Run For life” (with engagement of partners)

8. 150 participants for Healthy Food Festival

9. 5 Partners (NGOs, Comminutes, Institutions, Companies)

10. 10 Media Partners

11. 500 viewers of “24 hours without smoking” event

* will be measured by submitted yearly report after project realization and Podio data analyzes

YOUR ROLE

THREE WHEELS OF CHANGE

Positive Impact

First-Choice Partner

Global Youth Voice

Global Youth VoiceOur growing physical and virtual reach makes us the

most credible and diverse global youth voice

First-Choice PartnerWe are recognized across sectors as the first-choice partner for

our ability to develop responsible and entrepreneurial leadership

Positive ImpactOur collaborative environment empowers every member to live a high-quality AIESEC experience, creating a

cross generational positive impact on society

GLOBAL YOUTH VOICE: Our growing physical and virtual reach makesus the most credible and diverse global youth voice

• Your Role is: Ensuring that more and more people hear about our programsand projects (Brand)

FIRST CHOICE PARTNER: We are recognized across sectors as thefirst-choice partner for our ability to develop responsible andentrepreneurial leadership

• Your Role is: Ensuring more partnership for our Programs and Projects(Collaboration)

POSITIVE IMPACT: Our collaborative environment empowers everymember to live a high-quality AIESEC experience, creating a crossgenerational positive impact on society

• Your Roles are:

• Ensuring The impact on people/youth (Members and InternsDevelopment),

• Ensuring the delivery of our Social Impact Model

Remember This?

YOUR ROLE

Positive Impact

First-Choice Partner

Global Youth Voice

1. Strategic Supports for National Learnings through National Partnership

2. Strategic Supports for project sustainability through Working Capital

3. Project preparation through Initial Education for OC

4. Supporting the brand of National Project within AIESEC Network through International Partnership

5. Ensuring the development of interns through interns conference and/or Training for Trainers (interns)

6. Ensuring the brand of the project through impact showcasing and existence of Local Media Appearance

7. Ensuring the accountability and delivery of overall National project through LCs

8. Coordinating with researchers to evaluate our project impact to our long-term goal (based on social impact model)

1. Strategic Supports for quality of learning in local through local partnership

2. Financial Supports for project sustainability through Working Capital

3. Project preparation through Initial Education for OC

4. Ensuring the challenges of the experience (outer journey) and learning of OC throughout the experience (inner journey)

5. Ensuring quality and timeliness of project delivery through weekly project tracking

6. Supporting the matching process of National Project TN through effectiveness of LC to LC International Partnership

7. Ensuring the brand of the project through impact showcasing and existence of Local Media Appearance

8. Ensuring the accountability and delivery of project to MC

MC Role LC Role

HOW WE COLLABORATE

1. Running the high quality project management for the events (minimally) based on the existing Social Impact Model

2. Ensuring the achievement of targets based on Social Impact Model

3. Ensuring the punctuality (following the national timeline) of our TN raising, TN matching, TN realization

4. Ensuring the challenge of our programs to our interns (outer journey) and ensure the learning and development of each of them (inner journey)

5. Partnering with reliable speakers, partners, and organizations to ensure high quality events (project partnership)

6. Creating reports as the accountability of project to LC and MC

OC Role