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Messaging

To Customer Upgrade Messaging: Windows Server 2012 Messaging FrameworkWindows Server 2012 helps you keep your IT running smoothly so you can stay focused on running your business. Increase employee productivity, reduce the time and costs associated with IT management and help keep your business critical data safe.

Be productive virtually anywhere, without complexity

Help keep your business safe with reliable and security enhanced solutions

Grow your business to further your success

Reduce the time and costs associated with deploying and using a solution to remotely access the applications and data in your network with security-enhanced, always-on connectivity.

Increase employee productivity by taking advantage of the growing number of modern devices (e.g. tablets, smartphones) which allow them to work seamlessly on the go.

Centrally and consistently provide a

virtual workspace for your employees.

Stay focused on growing your business by automating routine management tasks.

Respond to business needs faster, support self-service delivery, and, when you are ready, seamlessly take advantage of public cloud resources.

Increase the performance and reliability of access to business critical information for your employees working in branch and other remote locations.

Protect your business critical data with cost-effective, resilient, and elastic storage configuration options.

Quickly recover from disasters and enjoy a low-cost, in-box solution for business continuity that keeps your business up and running.

Reduce your costs and plan for additional capacity more effectively by increasing the efficient use of your storage infrastructure.

Top Tier Messaging and Context

Be Productive Virtually Anywhere, Without ComplexityBusiness advantage to upgrading

IT advantage to upgrading

Technology proof point(s)

Reduce the time and costs associated with deploying and using a solution to remotely access the applications and data in your network with security-enhanced, always-on connectivity.

DirectAccess gives IT administrators more choices for deploying a remote access solution simply.

This allows remote users to securely access intranets/file shares, websites, and applications without connecting to a virtual private network (VPN).

And IT administrators can manage remote computers outside the office, even when the computers are not connected to the VPN.

Simplified DirectAccess

Increase employee productivity by taking advantage of the growing number of modern devices (e.g. tablets, smartphones) which allow them to work seamlessly on the go.

Enables access to a centralized desktop from the following types of devices: PCs, laptops, mobile tablets, (RemoteFX-based) and thin clients.

Expanded Device Support

Centrally and consistently provide a virtual workspace for your employees.

Provides a simplified management console and adds intelligent patching for pooled and personal VMs and simplified single-sign-on administration.

Simplified VDI Configuration and Management

Grow Your Business to Further Your SuccessBusiness advantage to upgrading

IT advantage to upgrading

Technology proof point(s)

Decrease the cost and overhead of managing multiple servers with an integrated, streamlined administration experience.

The expanded capabilities of Server Manager in Windows Server 2012 makes it easier to manage a multi-server environment in one pane of glass as well as workloads both on premise and in the cloud.

Server Manager also facilitates multiserver tasks such as remote role and feature deployment to both physical and virtual servers and custom server group creation.

Server Manager

Respond to business needs faster, support self-service delivery, and, when you are ready, seamlessly take advantage of public cloud resources.

Provides the flexibility to place any VM on any node irrespective of their IP address and allows multiple VMs to have their own IP address.

This makes the transition to hosters’ private clouds easier for customer with existing on-premise VMs/physical servers.

Network Virtualization

Stay focused on growing your business by automating routine management tasks.

Windows PowerShell 3.0 provides a comprehensive platform to help you manage server roles and automate management tasks.

Sessions to remote servers are resilient and can withstand various types of interruptions.

In addition, learning Windows PowerShell is now easier than ever through improved cmdlet discovery and simplified, consistent syntax across thousands of available cmdlets.

PowerShell Templates

Increase the performance and reliability of access to business critical information for your employees working in branch and other remote locations.

Simplifies deployment by removing the need for having a certificate on the hosted cache.

It improves performance by reducing the average block size of the cache, and allows the administrator to configure a set of servers to work together to act like a single hosted cache.

In addition, BranchCache can be managed and configured using known tools like WMI and PowerShell.

BranchCache

Help Keep Your Business Safe with Reliable and Security-Enhanced SolutionsBusiness advantage to upgrading

IT advantage to upgrading

Technology proof point(s)

Protect your business critical data with cost-effective, resilient, and elastic storage configuration options.

The process of adding new disks or replacing disks is fully automatic, but can be controlled with PowerShell commands.

The same storage pool can host multiple storage spaces.

Storage Spaces have built-in resiliency from disk failures, protecting your data.

Storage Spaces

Reduce your costs and plan for additional capacity more effectively by increasing the efficient use of your storage infrastructure.

De-duplication is an out-of-the-box feature that delivers capacity optimization, scale, performance, reliability and data integrity at no additional cost.

De-duplication

Keep your applications up and running and your business critical information continuously available without sacrificing the ability to manage and maintain your underlying IT infrastructure.

Hyper-V live migration moves running virtual machines from one physical server to another with no impact on virtual machine availability to users.

Storage Live Migration

Quickly recover from disasters and enjoy a low-cost, in-box solution for business continuity that keeps your business up and running.

Hyper-V Replica allows you to implement disaster recovery and improve availability cost-effectively by providing asynchronous replication of virtual machines for the purposes of business continuity and disaster recovery.

Hyper-V Replica

Cost-effectively increase the performance and resiliency of your servers’ network connections.

Network adapter teaming, also known as load balancing and failover (LBFO), allows multiple network adapters on a computer to be placed into a team for the following purposes:

Bandwidth aggregation

Traffic failover to prevent connectivity loss in the event of a network component failure

Windows NIC Teaming

2003 2012Hyper V-Replica Storage Spaces Server Manager 1 2

Simplified Direct Access End-Extended Device Support End-Simplified VDI Configuration and Management Network Virtualization PowerShell Templates 3 4

BranchCache De-Duplication Storage Live Migration Windows Nic Teaming

1. Included individual management consoles that were a precursor to today’s management console

2. Includes unified server management console that allows you to easily do multi-server management across all your servers

3. Only available as separate download with limited number of cmdlets4. Included; has thousands of cmdlets

Technology

Telesales Guide

Why Upgrade a Server?

My current solution works fine. Why should I want to upgrade?

If you’re running Windows Server 2003, you’re running 10 year old technology. Substantial improvements have been made in those 10 years that help businesses compete better in today’s marketplace.

Outdated servers can be inefficient to run and more expensive to maintain. Upgrading to Windows Server 2012 allows you to modernize and standardize your IT infrastructure and consolidate servers. Results can include:

Reduced operational costs and increased efficiencies

Improved employee productivity

Ability to be cloud-ready

Increased business agility and ability to scale to accommodate business growth

Improved system availability

Ability to implement cost-effective backup and disaster recovery solutions

Can I migrate my current Windows Server 2003 environment to Windows Server 2012?

Yes. Microsoft provides several resources to help with application migration and planning. For additional information on application migration, the following resources are available:

An overwhelming 77% of SMBs run a version of Windows Server today1 – that’s approximately 22.5 million servers.

More than half (57%) of that install base is Windows Server 2003, a ten year old server operating system.

Additionally, mid-size businesses are seeking ways to increase their competitiveness.

Provides info about new features Windows Server 2012 operating system and guidelines regarding compatibility with existing programs

Helps test applications for compatibility with latest technologies and platforms from Microsoft

Helps verify compatibility and security issues, evaluate third party applications and test line of business applications

An automated inventory and assessment tool to help with migration projects and virtualization deployments

Windows Server 2012 Compatibility Cookbook

Microsoft Platform Ready Test Tool

Windows Server App Certification Kit

Microsoft Assessment and Planning Toolkit

Upgrading your aging servers and operating systems can reduce costs and provide significant benefits that can easily outweigh any cost of upgrading.

1 Mainstream Support from Microsoft for Windows Server 2003 ended in July 2010.

Additional Questions

Windows Server 2012 Delivers

Do you have employees that need to use laptops or tablet devices to access business critical applications from offsite locations?

Reduce the time and costs associated with deploying and using a solution to remotely access the applications and data in your network with highly secure, always-on connectivity Simplified DirectAccess

Helps you centrally and consistently provide a virtual workspace for your employees Simplified VDI Configuration and Management

Increase employee productivity by taking advantage of the growing number of modern devices (e.g. tablets, smartphones) which allow them to work seamlessly wherever they are. Expanded Device Support

Do you have employees working in branch offices that need access to key data?

Increase the performance and reliability of access to business critical information for your employees working in branch and other remote locations. BranchCache

How many servers does your company plan to be using in the next 12-18 months?

Decrease the cost and overhead of managing multiple servers with an integrated, streamlined administration experience. Server Manager

Do you expect to need additional server capacity in the next 12-18 months?

Reduce your costs and plan for additional capacity more effectively by increasing the efficient use of your storage infrastructure. De-duplication

Is data security important to your business? Protect your business critical data with cost-effective, resilient, and elastic storage configuration options. Storage Spaces

Quickly recover from disasters and enjoy a low-cost, in-box solution for business continuity that keeps your business up and running. Hyper-V Replica

Keep your applications up and running and your business critical information continuously available without sacrificing the ability to manage and maintain your underlying IT infrastructure. Storage Live Migration

Why Upgrade a Server?

Foundation

Windows Server 2012 Foundation provides a Windows Server experience for up to 15 users. Windows Server 2012 Foundation provides the core IT resources of Windows Server 2012, such as file and print sharing, remote access, and security. It provides a network foundation from which you can centrally manage settings on your computers that are based on the Windows operating system, and upon which you can run the most popular business applications. It also provides a familiar Windows Server user experience that lets you manage users and helps safeguard business information.

Essentials

Windows Server 2012 Essentials is the ideal first server for small businesses with up to 25 users. It provides a cost-effective and easy-to-use solution to help protect data, organize and access business information from virtually anywhere, support the applications needed to run a business, and quickly connect to critical cloud services such as email and backup. It also provides a familiar Windows Server user experience that helps you manage users and safeguard business information via scripting or a graphical user interface.

Windows Server 2012 Essentials can help to minimize the time, effort, and money that you spend on IT. This enables small organizations to focus on their core business, not on managing an IT infrastructure.

Standard

Windows Server 2012 Standard is designed for physical or minimally virtualized environments. With continuously available and an easy-to-manage multiple-server platform, Windows Server 2012 offers excellent economics and breakthrough efficiency. It also provides a familiar Windows Server user experience that helps you manage users and safeguard business information via scripting or a graphical user interface. Windows Server 2012 is a broad, scalable, and elastic server platform that gives organizations the flexibility to build and deploy applications and websites on-premises, in the cloud, and in a hybrid environment, using a consistent set of tools and frameworks.

Windows Server 2012 empowers IT managers to provide users with flexible access to data and applications from virtually anywhere, on virtually any device, with a rich user experience, while simplifying management and helping maintain security, control, and compliance.

Datacenter

Windows Server 2012 Datacenter is designed for highly virtualized private cloud environments. Windows Server 2012 Datacenter can help many organizations achieve large scale benefits such as improved utilization, reduced power costs and reduced floor space requirements. You can add highly agile and flexible services with private and public cloud solutions together with System Center 2012.

Whether you want to virtualize, build a private cloud, scale your services through a public cloud, or mix all three, the virtualization and management solutions in Windows Server 2012 Datacenter can help you better manage your datacenter today and accelerate your journey towards cloud computing.

System Center

Microsoft System Center 2012 is a comprehensive management platform that enables you to more easily and efficiently manage your IT environments, including your server infrastructure and client devices. With System Center 2012, you get the most cost effective and flexible platform for managing your traditional datacenters, private and public clouds, client computers and mobile devices.

System Center 2012 is the only unified management platform where you can manage multiple hypervisors, physical resources, and applications in a single offering, versus multiple fragmented point solutions.

Windows Server 2012 Editions

Frequently Asked Questions

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To-Business Decision Makers FAQMy current solution works fine. Why should I spend more to modernize my IT environment?Upgrading your aging servers and operating systems can reduce costs and provide significant benefits that can easily outweigh any cost of upgrading.

If you’re running Windows Server 2003, you’re running 10 year old technology. Substantial improvements have been made in those 10 years that help businesses compete better in today’s marketplace.

Outdated servers can be inefficient to run and more expensive to maintain. Upgrading to Windows Server 2012 allows you to modernize and standardize your IT infrastructure and consolidate servers. Results can include: • Reduced operational costs and increased efficiencies• Improved employee productivity• Ability to be cloud-ready • Increased business agility and ability to scale to accommodate business growth• Improved system availability• Ability to implement cost-effective backup and disaster recovery solutionsMainstream Support from Microsoft for Windows Server 2003 ended in July 2010.

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To-Business Decision Makers FAQCan I migrate my current Windows Server 2003 environment to Windows Server 2012?Yes. Microsoft provides several resources to help with application migration and planning. For additional information on application migration, the following resources are available:Provides info about new features Windows Server 2012 operating system and guidelines regarding compatibility with existing programs

Windows Server 2012 Compatibility Cookbook

Helps test applications for compatibility with latest technologies and platforms from Microsoft

Microsoft Platform Ready Test Tool

Helps verify compatibility and security issues, evaluate third party applications and test line of business applications

Windows Server App Certification Kit

An automated inventory and assessment tool to help with migration projects and virtualization deployments.

Microsoft Assessment and Planning Toolkit

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To-Business Decision Makers FAQWill my apps work on Windows Server 2012?The majority of applications that run on Windows Server 2008 and 2008 R2 should work on Windows Server 2012 with no changes. (See table in Q3 above for resources to check compatibility.)

Alternatively, you are licensed to continue to run virtual instances of Windows Server 2003 on Windows Server 2012, if desired.

Will my apps work on Windows Server 2012?Virtualization is a method of running multiple independent virtual operating systems on a single physical computer. It is a way of maximizing physical resources to maximize the investment in hardware.

What is the benefit to me and my business of virtualizing?With virtualization, you can increase business capacity at a lower cost, reduce energy costs, and have an IT platform that can easily scale as business needs evolve.

The top five benefits of virtualizing are:1. Reduce hardware maintenance costs because of a lower number of physical servers2. Increase the space utilization efficiency in your data center3. Helps prevent one application from impacting another application when upgrades or changes are made4. Speed up server deployment5. Deploy multiple operating system technologies on a single hardware platform

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To-Business Decision Makers FAQWhy should I use a Microsoft solution for virtualization?Microsoft virtualization gives you a cost-effective, easy-to-manage solution to help drive down the cost of doing business—offering an immediate return on a relatively small investment and extending your current hardware investments. Features that were previously only available and affordable to large enterprise are now accessible, affordable and easy to deploy for small and growing businesses.

Live migration and clustering are included at no cost. With Windows Server 2012, virtualization is built into the product through a server role called Hyper-V. This means you can easily integrate it with your existing infrastructure and management tools. Since Hyper-V is the “Windows you know,” you can use the in-house expertise you already have. In fact, if you know Windows, you know virtualization.

Hyper-V is built in so you don’t have to spend valuable resources and time on learning a new skill set. There’s no need to dedicate specialized IT staff to manage Hyper-V.(Microsoft Hyper-V is a native hypervisor, or virtual machine manager, that enables platform virtualization on x86-64 systems.)

Windows Server 2012 just launched. Shouldn’t I wait until the product has been out in the market for a while before I buy?Windows Server 2012 has been tested extensively. In fact there were over 500,000 pre-release downloads and 200 customers participated in Microsoft’s early deployment program. In addition, Microsoft is so confident with Windows Server 2012 that Microsoft itself is running mission critical platforms like Bing on it.

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To-Partner FAQWhat is the size of the opportunity for upgrading the Windows Server installed base?Worldwide, 57% of the installed base of x86 servers – a total of about 13 million servers – are still running Windows Server 2003.

When will Microsoft stop supporting Windows Server 2003?For both Windows Server 2003 and Windows Server 2003R2, per Microsoft lifecycle support (www.microsoft.com/lifecycle): • Microsoft ended Mainstream Support over 2 years ago on July 13, 2010. • At this time, Microsoft will only do security updates, but no other fixes or updates.• Microsoft will end all support, including security updates, on July 14, 2015.

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To-Partner FAQHow much testing has been done so my customers can feel confident their apps will work?Certified for Windows Server 2012 applications have been tested by Independent Software Vendors (ISVs) using technical specifications and tools required by Microsoft. ISVs have independently verified the compatibility of such applications and confirmed support to customers that deploy the certified applications. The Certified for Windows Server 2012 logo indicates hardware and software solutions that meet Microsoft standards for compatibility and recommended practices with the Windows Server 2012 operating system. Solutions that have earned the Certified for Windows Server 2012 are also fully supported in Hyper-V environments.

Click here to see whether your hardware and software solutions are Certified for Windows Server 2012.

Can a customer still maintain a Windows Server 2003 environment with a Windows Server 2012 license?Yes. A license for a current Microsoft server OS – either Windows Server 2008 R2 or Windows Server 2012 – includes the right to use a downgrade version of Windows Server, including Windows Server 2003. Note that the downgrade Windows Server 2003 would be used under terms of the new license, which means that all users or devices accessing the server would need Windows Server CALs corresponding to the current OS license (that is, either Windows Server 2008 R2 CALs or Windows Server 2012 CALs.) For Windows Server 2012, CALs are required for access to any Windows Server 2012 Datacenter or Standard instance (physical or virtual). Note: Microsoft no longer sells Windows Server 2003 licenses through any channel.

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To-Partner FAQHow can a customer get downgrade media and a product key for Windows Server 2003?Neither Microsoft nor Microsoft’s channel partners can provide downgrade media/key for Windows Server 2003. This is true for both VL and OEM license types. At this time, since Windows Server 2003 is out of Mainstream support, a customer may only re-use previously licensed Windows Server 2003 media and key when exercising downgrade rights for a new Windows Server 2008 R2 or Windows Server 2012 license for the same or higher level edition.

How can Windows Server 2003 services such as Active Directory and Remote Access be migrated to a new Windows Server 2012 server?Windows Server 2012 includes updated Windows Server Migration Tools which can migrate roles and services from either 32-bit or 64-bit versions of Windows Server 2003/Windows Server 2003 R2 to a new Windows Server 2012 server.

Will Windows Server 2012 run Windows Server 2003/Windows Server 2003R2 applications?To transfer “physical to virtual” or “P2V”, the Window Server 2003 boot volume containing all installed applications must be converted to a “VHD” file to run on the Hyper-V hypervisor in Windows Server 2008 R2 or Windows Server 2012. This could be done by Microsoft System Center, or by other commercially available software tools. Alternatively, the customer could use a free tool such as “Disk2vhd”, available at http://technet.microsoft.com/en-us/sysinternals/ee656415. Any data not local to the machine when the physical to virtual machine was created will need to be made available to the new virtual machine.

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To-Partner FAQDoes Windows Server 2008 R2 or Windows Server 2012 running a Windows Server 2003 virtual machine need to be activated with a Windows Server 2003 product key?Yes, only the first time the Windows Server 2003 VM is run, it would need to be activated by entering a previously licensed Windows Server 2003 product key. If the server did not have internet access, or if that Windows Server 2003 product key had reached its maximum activation limit, then the customer would be prompted to call a Microsoft Activation Center. Once they explained to the Activation Center analyst that they were re-using the key under downgrade rights for a new license, the analyst would help them activate the VM instance.