do nigerian people bet or buy lottery tickets?
DESCRIPTION
Eskimi did a research to find out do Nigeria people bet and Buy lottery tickets. The research shown that more than 50% Nigerians bet!TRANSCRIPT
ESKIMI’
13+M
7+M
90% mobile
1 hour
6MB of traffic
1+M
0.8+M
CUSTOMER SEGMENTS
TOP 10% of Nigerian audience by disposable income use ESKIMI everyday.
25-34
18-24
0-17
35-44
45+
Users by Age Users by City
1 10.75 20.5 30.25 40
Lagos
Abuja
Ibadan
Benin-City
Abeokuta
Port Harcourt
Ilorin
Warri
Akure
Other
MEDIA IN AFRICA IS
MOBILE!90%81%
ESKIMI
7 hours
6.5 hours
DO NIGERIAN PEOPLE BET AND BUY LOTTERY TICKETS?
44%
56%
Have you ever bet on sports game?
No Yes
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
1960bet Nairabet Naijabet Bet9ja Surebet 24/7 Merrybet 360bet nairastake surebet247 9japredict BetColony Golden Bets
What bookmaker office did you use?
31%
22%
47%
Why have you never bet?
Don't have spare money to bet/buy lottery ticket
I am not lucky and don't believe I will win
I don't have enough information and adverts about betting /lotteries
74%
26%
Have you ever purchased a Nigerian/Lagos Lottery ticket?
No Yes
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Lagos lottery American visa lottery Baba ijebu National Lotteries 2014 world cup Bendel lottery BRT Canada visa lottery
What lottery ticket did you buy?
35%
17%
48%
Why have you never bought lottery ticket?
Don't have spare money to bet/buy lottery ticket
I am not lucky and don't believe I will win
I don't have enough information and adverts about betting /lotteries
’
’
93.63%
8.60%5.16%
3.40% 2.75% 1.72% 0.17%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Football Horse Racing Non-sportactivities
Boxing Other Tennis Virtual Sports
Which category of sports events do you bet on?
22%
39%
20%
19%
How often do you bet?
Daily Weekly Monthly Less than once in a month
15%
32%41%
12%
How often do you buy lottery tickets?
Daily Weekly Monthly Less than once in a month
40%
60%
Why do you bet?
For fun To earn money
32%
68%
Why do you buy lottery tickets?
For fun To earn money
56%30%
10%
4%
How much do you spend per bet?
50 - 500 500 - 1000 1000 - 5000 5000 - above
’
7%
26%
14%
39%
14%
What factors do you consider when choosing bookmakers?
Ease of loading wallet Ease of placing bets and withdrawing winnings
Friends' advices Good advertisement and positioning
Higher Odds
64%
36%
How do you bet?
Local Agents Online
31%
69%
Are you going to bet / buy lottery ticket in the nearest future?
No Yes
6%
94%
Do you believe people are lucky to win in Bets or Lottery prizes?
No Yes
’
DO NIGERIAN PEOPLE BET AND BUY LOTTERY TICKETS?