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Nina K. Hareide-Larsen @ninahareide DNB i sosiale medier

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Page 1: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Nina K. Hareide-Larsen

@ninahareide

DNB i sosiale medier

Page 2: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Norges største

finansinstitusjon

220 000

bedriftskunder

Et av de

største

selskapene

på Oslo Børs Mer enn 2500

kontaktpunkter

DNB

Hele Norges bank Norges ledende

eiendomsmegler

Størst på nett og

mobil

2,1 millioner

privatkunder

Verdens

ledende

shippingbank

Page 3: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Strategi for sosiale medier

Strategi for sosiale medier

Page 4: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

ny bankhverdag

ny bankhverdag

Page 5: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

#alltidåpen

Page 6: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

-

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

-

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

-

200 000

400 000

600 000

800 000

1 000 000

Nett Mobil

App

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000SMS

Page 7: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Til stede. Hver dag. Når det gjelder som mest.

Page 8: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Hva med kundene?

Innmaten med et stort bilde – enkel tekst på gjennomsiktig ¼ horisontalt spalte.

Klikk høyre musknapppå bildet til å endre til et nytt bilde.

Page 9: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 10: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 11: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 12: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 13: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

13

Page 14: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 15: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

18,5

millioner

275K

50K

Page 16: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 17: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Engagement

PR

Marketing

Customer oriented

innovation

Customer Service

Sales / eCommerce

Page 18: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %

Store og små data

Page 19: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %
Page 20: DNB i sosiale medier - Finans Norge...INDUSTRIES BY RESPONSE RATE SOCIALLY DEVOTED FACEBOOK INDUSTRY REPORT 2012 Telecom Airlines Fashion Electronics FMCG Automotive Alcohol 60.4 %