Case Study: DNA Telecom

Connecting Identity.

Transforming Digital Business.

S i n g l e S i g n - O n a n d D e l e g a t e d I D

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DNA Plc is a Finnish telecommunications group providing high-quality voice,

data and TV services for communication, entertainment and working. DNA

is Finland’s largest cable operator and the leading pay TV provider in both

the cable and terrestrial networks. DNA offers diverse telecommunication

services to consumers, facilitating communication, security and entertainment.

For companies, DNA provides easily deployable and secure high-quality

communications and network services. As of 2019, Telenor is the majority

shareholder of DNA.

To improve customer satisfaction through better user

experience, reduce customer churn and enable cost savings

through extensive self-service functions.

DNA deployed an innovative Customer Identity and Access Management (CIAM)

solution from Ubisecure, built on its Identity Platform, providing DNA with a

streamlined way of managing customer identities and their access to DNA

services. This has enabled DNA to cut costs and more efficiently and effectively

roll out new online services, as follows.

D N A M Y C O M PA N Y – B 2 B S E L F - S E R V I C E A C C E S S A N D

D E L E G AT I O N

The first service to adopt Ubisecure CIAM features was a corporate self-service

portal, ‘DNA MyCompany’, where DNA corporate customers are able to manage

their contracts and invoicing, acquire additional services, and review their usage

data.

With this service, Ubisecure Delegated ID technology enables DNA’s business

customers to manage their own user identities, including authorisation

management. You can watch a short explainer video of Delegated ID here.

In the first full year of operation of MyCompany, DNA recognised a cost saving of

€1 million and reduced the time to register a new corporate customer by 95%.

DNA Telecom

Objective

Solution

“T H E C O N F I G U R A B L E

A N D H I G H LY A D A P T A B L E

W O R K F L O W S I N T H E

U B I S E C U R E I D E N T I T Y P L A T F O R M

E N A B L E D U S T O R E A L I S E O U R

B U S I N E S S R E Q U I R E M E N T S

F O R D E L E G A T E D I D E N T I T Y

M A N A G E M E N T , E M P O W E R I N G O U R

C U S T O M E R S T O T A K E C O N T R O L O F

T H E I R I D E N T I T I E S . T H E R O B U S T

R E S T A P I S H E L P E D U S M A S S

I M P O R T C L O S E T O A M I L L I O N

E N T R I E S T O T H E I D E N T I T Y

P L A T F O R M A N D I N T E G R A T E T H E

I A M S O L U T I O N T O O U R C R M

S Y S T E M S .

Laura Lätti, Development Manager, DNA

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D N A P O U TA – B 2 B C L O U D B R O K E R I N G A N D S S O

Having a common identity server platform as part of the enterprise architecture

allows rapid prototyping and releases of new products and services for

customers.

In 2015, DNA quickly brought to the market the DNA Pouta B2B cloud brokering

service - a marketplace for best-in-class cloud services for SMEs allowing DNA

customers to easily acquire cloud services and Single Sign-On (SSO) between

them using their existing login credentials and accounts. The Ubisecure

Identity Platform’s SSO functionality allows users to log in just once and then

transparently authenticate to all the digital services and applications they have

been granted rights to – avoiding the issue of multiple passwords in a multi-

provider environment.

Ubisecure identity APIs provide convenient access to DNA’s corporate customers,

enabling DNA to standardise the integration of the selected cloud applications to

the CIAM infrastructure.

S E R V I C E S F O R B 2 C U S E R S

Following the successful integration of Ubisecure’s digital identity technology

into B2B services in 2014, DNA extended the functionality to cover consumer

services in 2015. Now, non-business customers can easily register and move

between different online services offered by DNA business units – such as

mobile communications and TV services.

If users enrol in DNA services both at work and at home, they can use a single

identity to go between these functions. There is no need to register twice, or

remember multiple sets of credentials. Access privileges and rights to use a

particular service are controlled by assigning roles to the DNA online users,

whether they are consumer or corporate.

In 2019, DNA extended these services to release a mobile app - My DNA. The app

allows customers to easily manage their interactions with DNA, such as viewing

and paying invoices, managing subscriptions, finding physical DNA stores and

contacting support over live chat. View service screenshots on page 4, or view

the app in the Google Play store.

“U B I S E C U R E ’ S I D E N T I T Y

P L A T F O R M H A S H E L P E D

U S R E A L I S E A U N I F I E D

C I A M S O L U T I O N F O R B O T H

C O N S U M E R S A N D C O R P O R A T E

C U S T O M E R S , C R E A T I N G A N

E N V I R O N M E N T W H E R E Y O U O N LY

N E E D O N E I D E N T I T Y .

Taneli Ropponen, Director of IT-

production, DNA

“W I T H U B I S E C U R E ’ S

I D E N T I T Y P L A T F O R M

O U R C U S T O M E R S

C A N U S E A S I N G L E I D E N T I T Y

T O A C Q U I R E A N D U S E O U R

B R O K E R E D C L O U D A P P L I C A T I O N S .

E X T E N S I V E S U P P O R T F O R I A M

S T A N D A R D S I N T H E U B I S E C U R E

I D E N T I T Y P L A T F O R M H E L P E D U S

S T A N D A R D I S E T H E I N T E G R A T I O N

B E T W E E N O U R I A M S O L U T I O N

A N D T H E C L O U D S E R V I C E S .

Paula Al-Soufi, Business Development

Manager, DNA

MyDNA app - services overview

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My DNA app - authentication MyDNA app - support chat function MyDNA app - invoices overview

D N A W E B S H O P - B 2 B A N D B 2 C E C O M M E R C E

DNA also integrated the digital identity solution with their webshop, meaning

that both individual and business customers can log in during the purchase

process to automatically complete their delivery and billing information, or to

buy products on credit.

The screenshot to the left shows a prompt to log in to DNA when adding

products to an online basket.

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— I M P R O V E D S E C U R I T Y

ǻ With just one set of credentials to remember, users are more likely to opt for

a stronger authentication method, making it harder for hackers to gain entry.

ǻ Delegation features also provide greatly enhanced security, as credentials are

not shared among users and it is easy to see and manage exactly who has

access to what.

— E N H A N C E D C U S T O M E R E X P E R I E N C E

ǻ Creating and managing a single identity, rather than several, makes using

DNA services much more user friendly.

ǻ Customers are less likely to forget their credentials if they have just one

to remember as work and at home, meaning less time spent resetting

passwords and logging in multiple times.

ǻ Accessing a wide variety of services across different devices using a unified

account gives a consistent customer experience, regardless of how the target

application was developed or where it is hosted.

— C O S T S AV I N G S

ǻ Streamlined internal customer management processes with self-service

and reduction of credential issues, and integration with DNA’s CRM system,

means less burden on IT administration.

ǻ DNA also created new revenue streams through the creation of new services

with Ubisecure’s technology at their core.

If you’re interested in finding out more about the benefits of Ubisecure identity

and access management APIs, for your organisation or your client organisations,

get in touch.

Contact us

“U B I S E C U R E

S O L U T I O N S P R O V E D

T O B E S C A L A B L E A N D

R E L I A B L E I N O U R C O R P O R A T E

O N L I N E U S E C A S E S , A N D W E

W A N T E D T O E X T E N D T H E S I N G L E

S I G N - O N A N D D E L E G A T E D

I D E N T I T Y M A N A G E M E N T F O R A L L

O U R 3 M I L L I O N C U S T O M E R S .

Taneli Ropponen, Director of IT-

production, DNA

“A S T H E U B I S E C U R E I D E N T I T Y P L A T F O R M C A N C O N N E C T T O A

M U LT I T U D E O F E X T E R N A L I D E N T I T Y R E P O S I T O R I E S , I T M A D E I T

P O S S I B L E F O R U S T O C O N S O L I D A T E O U R S Y S T E M S A N D S H U T

D O W N S E V E R A L O F O U R L E G A C Y I D E N T I T Y S I L O S .

Ismo Pietikänen, Group Manager, DNA

Benefits

www.ubisecure.com

sales@ubisecure.com

About Ubisecure Ubisecure is a pioneering European b2b and b2c Customer Identity & Access

Management (CIAM) software provider and cloud identity services enabler

dedicated to helping its customers realise the true potential of digital business.

Ubisecure provides a powerful Identity Platform to connect customer digital

identities with customer-facing SaaS and enterprise applications in the cloud

and on-premise. The platform consists of productised CIAM middleware and

API tooling to help connect and enrich strong identity profiles; manage identity

usage, authorisation and progressive authentication policies; secure and

consolidate identity, privacy and consent data; and streamline identity based

workflows and decision delegations. Uniquely, Ubisecure’s Identity Platform

connects digital services and Identity Providers, such as social networks, mobile

networks, banks and governments, to allow Service Providers to use rich, verified

identities to create frictionless login, registration and customer engagement

while improving privacy and consent around personal data sharing to meet

requirements such as GDPR and PSD2.

Ubisecure is accredited by the Global Legal Entity Identifier Foundation (GLEIF) to

issue Legal Entity Identifiers (LEI) under its RapidLEI brand, a cloud-based service

that automates the LEI lifecycle to deliver LEIs quickly and easily. The company

has offices in London and Finland.

U B I S E C U R E U K

The Granary, Hermitage Court

Hermitage Lane, Maidstone

Kent, ME16 9NT, UK

UK: +44 1273 957 613

UB I S E C U R E F I N L A N D

Vaisalantie 2

FI- Espoo, 02130

Finland

FI: +358 9 251 77250

U B I S E C U R E S W E D E N

Blekholmstorget 30 F

111 64 Stockholm

Sweden

SE: +46 70 603 34 83

U B I S E C U R E D A C H

Franz-Joseph-Str. 11

80801 Munich

Germany

DE: +49 89 20190980