dmz & rei - proposed biz dev service design

8/9/2019 DMZ & REI - Proposed Biz Dev Service Design

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Proposed Service Design:

REI Business Development Digital Media Zone

Spring 2010



Vision“We unleash enterprising

spirits globally to help

individuals bring their

ideas into reality. We provide SIFE students

the opportunity to gain

hands-on real-world

experience to achievepersonal and professional

success."



SIFE Ryerson

• Entrepreneurship

and InnovationCommunity Leader

• Multi-disciplinary

support components

for Ryerson’s five

faculties and

downtown core



Building Universities in the Digital Age

• Strategic direction culminatedby Ryerson’s – Master Plan (2006)

– Shaping our Future: Academic

Plan (2008-2013) – Ambitious research agenda

• Practical approach toattracting Ontario’s strongestresearchers and innovators on

an international-scale – Support the design of “made-in-

Toronto” solutions



Digital Media Zone



DMZ: Vision & Values• Vision

– Provide Canada’s best

environment for innovation

and collaboration where

students can explore,design and showcase ideas

using digital media.

• Values

– Entrepreneurial – Experiential Learning

– Reputation



STRATEGIC FOCUSES

Gorgeous space, really — what are our focuses?



Invention Commercialization



BUSINESS DEVELOPMENTFOCUS

How will REI Business Development contribute to our strategic focuses?



Attention Resources



DMZ: The Digital Innovation Triangle

Ryerson

University

GovernmentIndustry

Digital Media

Development

Innovation Triangle adapted from Sabato’s Triangle (1996)



DMZ: Industry Integration – Attention: highlight

competencies andinnovation in the Zone

• Events

• Seminars

• Competitions

– Resources: add Resources to DMZ while further developing StartMeUpRyerson Program

• Technology Hardware &Software

• Mentorship

• Funding



DMZ: Industry Benefits• Cutting edge products and

services

• Access to top students andgraduates

•

Knowledge creation• Facilitate development of

professional competencies

• Showcase their brand

• Reputation and satisfaction

• Access to the Zone• Promotional and advertising

opportunities



DMZ: Partnership Model

Awareness

Involvement

Support

Sponsor ship

StrategicPartner



3YEAR

Timeline



AwarenessAttention

• SMU Colloborative Events

– Social Media Week

–

Business Plan Writing – Success lecture

• Blogging

– Community Led

– vBlogs

– Curated Content

Resources

• Expertise sharing Events

– Gowlings

–

IBM



IntegrationAttention

• REI Advisory Program

– Connections

–

Best Practices• Internships / Co-ops

– Paid Experiential Learning

Resources

• DMZ Development Par tner

Program

•

Terms and conditions• Application process

• Registration

• Research Grants

– More braniacs being paid



Support Attention

• Project Work from Industry

• Curriculum Dev –

Solidify Digital Media focuswhile aligning with

• Guest Speaking / Lectures – Innovation or

Commercialization focuses;

–

What do we go to externalaudiences with and show:

• What we’ve learned

• How we are dif ferent

Resources

• Workshops / Seminars

– Infusion Dev seminars for

Surface development

– Abby Goodrum on UX and IA

• Software Grants

– Microsoft: BizSpark;

Dreamspark

– What others?

• Hardware Grants

– Microsoft Sur face



SponsorshipAttention

• Graduate Fellowships

• Outreach

– Conferences – Camps

– Other Academic institution

Resources

• DMZ Sponsorship

• Collaborative Research

Program with Industry • More Zones!

– Focused on digital media

innovation?



Strategic Partnerships• Executive Sponsorship

– Big Wads of Cash withAssociatedNames/Brands

• Joint Investments – Partnered Development

Projects

• Joint Business

Development – Partnered

Commercialization



Next Steps: REI Services

• Setup Meeting with REI Leadership Team

– To develop comprehensive service design that is

mutually benef icial for both parties

• DMZ Program Manager role creation within REI – Integrates all REI services into

• Key Performance Indicators (KPIs)

–Across all operational functions

– Business Development KPIs focused on Attention &

Resources objectives



Next Steps: Biz Dev Services• Business Development Commitments Set

– What par tners are we:• going after; for what; and for when?

• Create Business Development Job Description

• Shared Opportunity Funnel – Based off Business Development Commitments

• Par tner Application Process Locked – Define Application Process

–Standard MOU?

– Standard Gives / Gets

– Terms and conditions

– Identify web presence



Questions and comments, please.



THANK YOU

dmz & rei - proposed biz dev service design

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