#dmxdublin 10 data insights from cksk
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DMX Dublin is Ireland's largest Digital gathering. Here are 10 great data insights we learned.TRANSCRIPT
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10 DATA INSIGHTS FROM DMX DUBLIN 2014
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ON THE DAY THE INTERNET CELEBRATED ITS 25th BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE THE ORGANISERS AND SPEAKERS FOR A SUPERB DAY OF INSIGHTS AND ILLUMINATION. !
HERE ARE SOME INSIGHTS WE GAINED.
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60% OF iPAD USERS DON’T HAVE AN iPHONE
SIMON DUPUY : EXPEDIA
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IRONICALLY, 1 IN 6 PEOPLE ON THE CHANNEL 4 DATABASE CLAIM THEY DON’T WATCH TV.
JONATHAN LEWIS : CHANNEL 4
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65% OF PEOPLE HAVE TV ON IN THE BACKGROUND WHILE USING OTHER DEVICES AS THE FIRST SCREEN
RUTH McENTEE : GOOGLE
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75% OF ALL VISITS TO DISTILLED MEDIA SITES
ARE NOW VIA MOBILE
BRIAN FALLON : JOURNAL.IE
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ONLY 20% OF PEOPLE KNOW WHAT THEY WANT TO BUY
WHEN THEY VISIT AN E-COMMERCE SITE
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WIKIPEDIA RANKS ON PAGE 1 FOR 99% OF ALL SEARCH TERMS
BRENDAN JACKSON : iPROSPECT
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BANKING IS RANKED THE LOWEST OF ALL INDUSTRY CATEGORIES FOR TRUSTWORTHINESS15%
EDELMAN TRUST BAROMETER 2014
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40% OF ALL GROCERY SHOPPING TRIPS NOW INVOLVE A MOBILE TOUCHPOINT
JON EWING : DUNNHUMBY
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“DEAR MOBILE PHONE COMPANY PLEASE
INVENT AN UNSEND MY TEXT OPTION”
THESE TWEETS PEAK SATURDAY NIGHTS AND SUNDAY MORNINGS
STEPHEN O’LEARY : OLYTICO
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AND FINALLY !
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THE FOOT LONG SUB MEASURES ONLY 11 INCHES
KEVIN KING : EDELMAN
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