dml fashionchick-berndt-de-wit-presentatie
TRANSCRIPT
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De perfecte combinatie van content en
performance marketing
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“Fashionchick verandert de manier
hoe we shoppen voor mode. Het
aanbod van honderden online shops
op één plek”
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We love to talk, shop & share
Waarom
Fashionchick?
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1 MILJOEN
UNIEKE
BEZOEKERS
(NL)
128K
(NL)
23K
(NL)
60
WERKNEMERS
1 2 3
5 6
280+
WEBSHOPS
(NL)
4
Mijlpalen
7
LANDEN
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Find your look
Fashionchick helpt vrouwen gemakkelijk de perfecte look te vinden.
Wie ze ook is, welke stijl ze ook heeft.
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Dé Fashionchick-vrouw COMMERCIAL ZOMER 2015
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Dé Fashionchick-vrouw IEDERE VROUW DIE MODE WIL SHOPPEN
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FASHION
FINDER
CONTENT BLOGGERS
3 best practices
1 2 3
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Zoek, vind en vergelijk fashion van honderden webshops op één plek
FASHION FINDER
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PERFORMANCE BASED MARKETING
• Product datafeeds
• Relevante content
• Categorisering & filters
• Gericht op conversie
• Ranking op basis van populariteit
• 80% van alle traffic in de fashion Finder
Business Model
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Hoe groot en interessant is een land?
Bevolkingsgrootte & doelgroep
Internetpenetratie
Gemiddeld inkomen
Economische groei
Werkloosheidspercentage
Besteding fashion, top-3 webshops
Mobiel gebruik
Landen keuze ORIENTATIE
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CONTENT
Advertorial anno 2015
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BLOGGERS
International blogger competition
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360 Crossmediale campagne
FASHIONCHICK #DREAMBUY TV
FASHIONCHICK #DREAMBUY TV
YOUTUBE KANAAL
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FASHIONCHICK
#DREAMBUY TV
SPECIALE PAGINA
MET WEBSERIE EN
#DREAMBUY POSTS
VAN INSTAGRAM
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WEBSERIE YOUTUBE #DREAMBUY
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ANOUK YVE
Founder creators of desire en blogger
ANNIC VAN WONDEREN
Founder ILoveFashionNews.com
BO MULDER
Modeblogger Sea of Bees
MANON MEIJERS
Stylist van BN’ers
DAISY OPPELAAR
Health blogger I Love Health
TAMARA ELBAZ
Modemeisje met een missie
Gastbloggers
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We love bloggers - elke dag een look
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Fashionchick Today’s look op TV
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@fashionchick