dmc 2015 | mikayıl hacıyev - nar
TRANSCRIPT
Salam
Salam_Nar
Why don’t you post frequently on
Facebook?
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Mobile Web & AppsEmail
SEO
WebsitesCorporate Landing Pages
Blogs
Owned
Product/Campaign pages
SMS broadcast
Digital Marketing
Mobile Web & AppsEmail
SEO
WebsitesCorporate Landing Pages
Blogs
Owned
Product/Campaign pages
SMS broadcast
SMM
Analytics & Reporting
Social
Content Creation
Promotions
Social Selling
Social ListeningSocial Customer Care
Content Curation
Digital Marketing
Mobile Web & AppsEmail
SEO
WebsitesCorporate Landing Pages
Blogs
Owned
Product/Campaign pages
SMS broadcast
Paid
Google FB
Other SMM
Sponsorship
Affiliate
SMM
Analytics & Reporting
Social
Content Creation
Promotions
Social Selling
Social ListeningSocial Customer Care
Content Curation
Digital Marketing
Mobile Web & Apps
Paid
SMM
SEO
WebsitesCorporate Landing Pages
Analytics & ReportingBlogs
Google FB
Other SMM
Sponsorship
Affiliate
Earned
Community Outreach
Influencer mapping
Digital PRMemes
SocialOwned
Product/Campaign pages
SMS broadcast
Content Creation
Promotions
Social Selling
Social ListeningSocial Customer Care
Content Curation
Digital Marketing
Internal
Digital Marketing
Internal External
Digital Marketing
IndustryB2B or B2C
Internal External
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Size of the Business
Internal External
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Goals
Size of the Business
Internal External
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
IT Infrastructure
Goals
Size of the Business
Internal External
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
IT Infrastructure
Goals
Size of the Business
Internal ExternalCustomers
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
IT Infrastructure
Goals
Size of the Business
Internal ExternalCustomers
Competitors
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
IT Infrastructure
Goals
Size of the Business
Internal External
Suppliers
Customers
Competitors
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Suppliers
Customers
IT Infrastructure
Goals
Size of the Business Competitors
Internal External
Technology
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Suppliers
Customers
IT Infrastructure
Goals
Size of the Business Competitors
Internal External
Technology
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Changes
Goals
Size of the Business
Internal External
Suppliers
Customers
Competitors
TechnologyIT Infrastructure
Website Sessions per DeviceMobile DesktopTablet
Only 20% prefer calling Customer Care
20%
* McKinsey & WDS
20%
65%Only 20% prefer calling
Customer CareBut 65% call
Customer Care
* McKinsey & WDS
20%
65%
45%
Only 20% prefer calling Customer Care
But 65% call Customer Care
* McKinsey & WDS
20%
65%
85%
But 65% call Customer Care
By 2020, customers will manage 85% of their
relationship with brands without interacting with a
human
Only 20% prefer calling Customer Care
45%
* McKinsey & WDS
Digital Marketing
Industry
Budget, Talent, Time
B2B or B2C
Technology
Customers
IT InfrastructureChanges
Goals
Size of the Business Competitors
Internal External
Suppliers
Legal
Digital Marketing
Digital Marketing
Digital Strategy
Digital Transformation
Digital transformation is the use of technology to radically improve
performance or reach of enterprises
Capgemini Consulting & MIT Center for Digital Business
Customer Experience
Custumer Understanding
Top Line Growth
Customer Touch Points
Customer Experience
Operational Process
Custumer Understanding
Top Line Growth
Customer Touch Points
Process Digitalization
Worker Enablement
Performance Management
Customer Experience
Business ModelOperational Process
Custumer Understanding
Top Line Growth
Customer Touch Points
Process Digitalization
Worker Enablement
Performance Management
Digitally-modified Business
New digital business
Digital Globalization
Any Questions?
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@mhajiyev
@mhajiyev