diy facebook marketing hotter than your neighbors ferrari
DESCRIPTION
Presentation on how to create a Do-it-yourself Facebook marketing plan from scratch to help you get started on creating Facebook for business campaign hotter and faster than your neighbors Ferrari. This is discussed and shared during SEO Organization Philippines – Pampanga Chapter Meet and Greet Part 1 Event.TRANSCRIPT
Roel Jan ManarangDirector of Inbound
MarketingNorth Social Media
www.northsocialmedia.com@roelmanarang
DIY FACEBOOK MARKETINGHOTTER THAN YOUR NEIGHBOR’S RED FERRARI
ABOUTROELMANARANG
www.northsocialmedia.comwww.northsocialmedia.com01
FOUNDER AND DIRECTOR OF INBOUND MARKETINGAT NORTH SOCIAL MEDIA
SERVED MORE THAN 100 BUSINESSES IN THE WORLD ACROSS 14 COUNTRIES
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE PHILIPPINES VIA ELANCE SINCE 2011
2009SALES CONSULTANT
MLY ENTERPRISE / !JBL
2008STARTED BLOGGING
2010
PROMOTED
MARKETING MANAGER
2011
STARTED FREELANCING &
INTERNET MARKETING
FEWCLIENTS
02
www.northsocialmedia.comwww.northsocialmedia.com
DIY FACEBOOK MARKETINGSTEP BY STEP MARKETING PLAN
PAGE CREATION & OPTIMIZATION
PAGEOPTIMIZATION&IDEAS
FreeWoobox.
com
05
www.northsocialmedia.com
Link
Showcase
PAGE DESCRIPTION, ABOUT SECTION & DESIGN
06
www.northsocialmedia.com
Facebook Subcatego
ries
… are treated as part of Title Tags on SERP
PAGEOPTIMIZATION&IDEASPAGE DESCRIPTION, ABOUT SECTION & DESIGN
COMPLETE YOUR PAGE INFO AND DESIGN.
MAKE IT SEO FRIENDLY
GATHER YOUR CORE AUDIENCE
INVITEYOURCORETARGETS
09
www.northsocialmedia.com
YOU CAN’T SELL ON AN EMPTY ROADTAKE YOUR TIME. PLAN WISE.
YOUR POST = YOUR VOICE
PAGEOPTIMIZATION&IDEAS
11
PLAN YOUR POSTS
www.northsocialmedia.com
Page Insights > Posts > When Your Fans Are Online
PAGEOPTIMIZATION&IDEAS
12
POST CONTENTS
www.northsocialmedia.com
PHOTO/VIDEO + CTA / LINK
TRAFFICENGAGING + FUN + EDUCATIONAL + CTA
ENGAGEMENT
ENCOURAGE ENTERTAIN EDUCATE
EYE CATCHE
R
LINK
CTA
RUN YOUR ADS
ADSSETUP
14
LEVERAGING THE SEARCH GRAPH: TARGETING
www.northsocialmedia.com
INTEREST / PAGES LIKED BY PEOPLE WHO
ADSSETUP
15
SPONSORED STORIES: SELLING
www.northsocialmedia.com
SUCCESS MONITORING
SUCCESSMONITORING
17
WHAT’S YOUR NUMBER 1 REFERRAL TRAFFIC SOURCE?
www.northsocialmedia.com
Data: September 1 – October 15, 2013
0
10
20
30
40
50
60
70
80
90
100
2,211 Fans
2,225 Fans
2,259 Fans2,265 Fans
2,273 Fans2,293 Fans
2,319 Fans
2,337 Fans
POSTREACH
TARGETEDDEMOGRAPHICS
GENUINE LIKES IMPROVEMENT
REFERRERS
FACEBOOKGROWT
H
18
www.northsocialmedia.com
SUCCESSMONITORINGARE YOU DRIVING CONSISTENT GROWTH?
28.5%UNITED STATES26.2%AUSTRALIA10.9%UNITED KINGDOM
19
78%Female Users21%Male Users
34.4%OTHERS (72 COUNTRIES)
SUCCESSMONITORINGTARGETED AUDIENCE
www.northsocialmedia.com
SOCIAL SIGNALWORKS FORSEO.
PROVENTESTED
21
www.northsocialmedia.com
2.5 MONTHS EXPERIMENT: ASIANFASHION.PH STATISTICS ON ORGANIC RESULTS WITHOUT LINK BUILDING AND BLOGGING
Twitter@NorthSMedia
FacebookNorthSMedia
PinterestNorthSMedia
QUESTIONS, FEEDBACKAND THE ANSWERS@Roelmanarang