DIY Clothes & Accessories in College

Group Nine梁晓莹 孙雅琪 罗韵蘅 陈

柳青 李青云 粱秋菊

Description:

design, make and sew handmade clothes and other accessories, such as necklaces, earrings by ourselves.

Ownership: Partnership Partner: College of Fine Arts( 美术学院） Duty: The students of the College of Fine Arts will do the designing work and we will do the sewing and making work.

Economic environment ：Increasing national incomeRising demand on living standardDecline on Engel IndexGrowing demand on clothesAbundance of the diversity on clothing

Industry environment ：People pay less and less attention on the brandsBrand clothes sometimes fail to satisfy the need of consumersConsumers have a stronger tendency to buy accessories and clothes of self-owned brandThe popularity of online shopping

Target Market ：Major: college students Whole society

Place/Distribution: Face-to-face sale(physical store)Online sales

Product & Service ：self-designed and self-made clothes and other accessoriesEnsured qualityFashionable style and particular featuresExcellent service --to make the clothes customers design

Promotion:•Flier•Internet (microblog)•Outdoor ads (posters)

Pricing ：Accessories: under 50yuanClothes: 50-100yuanPrice lining strategyOdd pricing strategy

design, make and sew handmade clothes and other accessories

excellent quality beautifully made full of particular features considerate and perfect service