Branding

THE PRINTABLE

BOOTCAMP

Want to stand out from the crowd This printable will take you through 5 easy steps to review your

existing brand improve on it and inject POP that will WOW your tribe

Step 1- Brand Foundations

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

These first foundational steps will help you really hone in on what makes your business different Its important to spend some time reviewing your brand regularly reminding yourself what you stand for and how you are reflecting

that in your business and your branding

1 BRAND VALUES Make sure you are strong on what your brand stands for as these values will help you clarify clear messaging and design throughout your business To help with this we recommend reading this article httpsopenbuffercomcreating-values

My Brand Values Are

1

2

3

4

5

2 BRAND VISION Building a business is just like building a house First you need that beautiful end vision to be very clear in your mind then you work out how to make it happen Without that vision you building bits and pieces as you go and you risk building a rickety house that doesnt work very well

If you need to do some work on your brand vision we recommend reading this article httpswwwinccommagazine20110201creating-a-company-visionhtml

My Brand Vision Is

Step 2- Brand Audit

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

The first step to improving anything in your business is to review what you have already built What is working well and what gaps are there that need plugging in

1 YOUR EXISTING BRAND

How consistent is your branding at the moment Is your imagery on brand or are you not really sure what images to pick What fonts are you using Are you being consistent with your font choices Does your logo work well across all platforms Do you like your colour scheme Do you have a colour scheme How about brand patterns Do you have any Are they working for you Decide on what is missing for you where the gaps are or where there are inconsistencies Do you feel your images and copy work together well to quickly show customers your points of difference and your business culture

2 YOUR IDEAL CUSTOMER What type of person are you attracting at the moment through your branding Are you attracting the right person Remind yourself who is your ideal customer What is this client facing What problems are they having that other competitors are not addressing right now Reconnect with who it is you are talking to

Step 3- Developing Your Brand

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Now we get to the fun stuff You know what your values are what your vision is and who your customer is Its time to create a vision board

1 DECIDE WHERE TO CREATE YOUR VISION BOARD

You might like to create your vision board on paper or on a word doc we recommend using Pinterest Pinterest is full of beautiful images and is a fast way to browse and search images to create your vision board

2 START ADDING TO YOUR VISION BOARD

Think about your brand values and head over to Pinterest and start adding images that you feel capture your brand They could be any types of images but think about the colours feel and vibe of the images you are posting The more you add the more you will see common colours and themes coming through into your board

3 CHOOSE YOUR COLOUR PALETTE amp IMAGES

Review the images that youve pinned and select out the common themes and colours coming through that you feel reflect your brand well From there use a colour site such as Design Seeds (httpswwwdesign- seedscom) to help you build a cohesive colour scheme that works

4 CHOOSE YOUR FONTS

To go with your colour scheme you will need to choose some good matching fonts that you can use Try these sites for inspiration

httpsfontsgooglecom httpscreativemarketcom httpwwwmyfontscom

5 CREATE YOUR BRAND BOARD

Your Brand Board will give a cohesive overview of all of your brand elements put together See how a brand board works here httpsnzpinterestcompin22166223145535399 and view some examples here

httpsnzpinterestcomsearchpins q=brand20boardamprs=typedampterm_meta[]=brand7Ctypedampterm_meta[]=board7Ctyped

Step 1- Brand Foundations

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

These first foundational steps will help you really hone in on what makes your business different Its important to spend some time reviewing your brand regularly reminding yourself what you stand for and how you are reflecting

that in your business and your branding

1 BRAND VALUES Make sure you are strong on what your brand stands for as these values will help you clarify clear messaging and design throughout your business To help with this we recommend reading this article httpsopenbuffercomcreating-values

My Brand Values Are

1

2

3

4

5

2 BRAND VISION Building a business is just like building a house First you need that beautiful end vision to be very clear in your mind then you work out how to make it happen Without that vision you building bits and pieces as you go and you risk building a rickety house that doesnt work very well

If you need to do some work on your brand vision we recommend reading this article httpswwwinccommagazine20110201creating-a-company-visionhtml

My Brand Vision Is

Step 2- Brand Audit

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

The first step to improving anything in your business is to review what you have already built What is working well and what gaps are there that need plugging in

1 YOUR EXISTING BRAND

How consistent is your branding at the moment Is your imagery on brand or are you not really sure what images to pick What fonts are you using Are you being consistent with your font choices Does your logo work well across all platforms Do you like your colour scheme Do you have a colour scheme How about brand patterns Do you have any Are they working for you Decide on what is missing for you where the gaps are or where there are inconsistencies Do you feel your images and copy work together well to quickly show customers your points of difference and your business culture

2 YOUR IDEAL CUSTOMER What type of person are you attracting at the moment through your branding Are you attracting the right person Remind yourself who is your ideal customer What is this client facing What problems are they having that other competitors are not addressing right now Reconnect with who it is you are talking to

Step 3- Developing Your Brand

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Now we get to the fun stuff You know what your values are what your vision is and who your customer is Its time to create a vision board

1 DECIDE WHERE TO CREATE YOUR VISION BOARD

You might like to create your vision board on paper or on a word doc we recommend using Pinterest Pinterest is full of beautiful images and is a fast way to browse and search images to create your vision board

2 START ADDING TO YOUR VISION BOARD

Think about your brand values and head over to Pinterest and start adding images that you feel capture your brand They could be any types of images but think about the colours feel and vibe of the images you are posting The more you add the more you will see common colours and themes coming through into your board

3 CHOOSE YOUR COLOUR PALETTE amp IMAGES

Review the images that youve pinned and select out the common themes and colours coming through that you feel reflect your brand well From there use a colour site such as Design Seeds (httpswwwdesign- seedscom) to help you build a cohesive colour scheme that works

4 CHOOSE YOUR FONTS

To go with your colour scheme you will need to choose some good matching fonts that you can use Try these sites for inspiration

httpsfontsgooglecom httpscreativemarketcom httpwwwmyfontscom

5 CREATE YOUR BRAND BOARD

Your Brand Board will give a cohesive overview of all of your brand elements put together See how a brand board works here httpsnzpinterestcompin22166223145535399 and view some examples here

httpsnzpinterestcomsearchpins q=brand20boardamprs=typedampterm_meta[]=brand7Ctypedampterm_meta[]=board7Ctyped

Step 2- Brand Audit

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

The first step to improving anything in your business is to review what you have already built What is working well and what gaps are there that need plugging in

1 YOUR EXISTING BRAND

How consistent is your branding at the moment Is your imagery on brand or are you not really sure what images to pick What fonts are you using Are you being consistent with your font choices Does your logo work well across all platforms Do you like your colour scheme Do you have a colour scheme How about brand patterns Do you have any Are they working for you Decide on what is missing for you where the gaps are or where there are inconsistencies Do you feel your images and copy work together well to quickly show customers your points of difference and your business culture

2 YOUR IDEAL CUSTOMER What type of person are you attracting at the moment through your branding Are you attracting the right person Remind yourself who is your ideal customer What is this client facing What problems are they having that other competitors are not addressing right now Reconnect with who it is you are talking to

Step 3- Developing Your Brand

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Now we get to the fun stuff You know what your values are what your vision is and who your customer is Its time to create a vision board

1 DECIDE WHERE TO CREATE YOUR VISION BOARD

You might like to create your vision board on paper or on a word doc we recommend using Pinterest Pinterest is full of beautiful images and is a fast way to browse and search images to create your vision board

2 START ADDING TO YOUR VISION BOARD

Think about your brand values and head over to Pinterest and start adding images that you feel capture your brand They could be any types of images but think about the colours feel and vibe of the images you are posting The more you add the more you will see common colours and themes coming through into your board

3 CHOOSE YOUR COLOUR PALETTE amp IMAGES

Review the images that youve pinned and select out the common themes and colours coming through that you feel reflect your brand well From there use a colour site such as Design Seeds (httpswwwdesign- seedscom) to help you build a cohesive colour scheme that works

4 CHOOSE YOUR FONTS

To go with your colour scheme you will need to choose some good matching fonts that you can use Try these sites for inspiration

httpsfontsgooglecom httpscreativemarketcom httpwwwmyfontscom

5 CREATE YOUR BRAND BOARD

Your Brand Board will give a cohesive overview of all of your brand elements put together See how a brand board works here httpsnzpinterestcompin22166223145535399 and view some examples here

httpsnzpinterestcomsearchpins q=brand20boardamprs=typedampterm_meta[]=brand7Ctypedampterm_meta[]=board7Ctyped

Step 3- Developing Your Brand

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Now we get to the fun stuff You know what your values are what your vision is and who your customer is Its time to create a vision board

1 DECIDE WHERE TO CREATE YOUR VISION BOARD

You might like to create your vision board on paper or on a word doc we recommend using Pinterest Pinterest is full of beautiful images and is a fast way to browse and search images to create your vision board

2 START ADDING TO YOUR VISION BOARD

Think about your brand values and head over to Pinterest and start adding images that you feel capture your brand They could be any types of images but think about the colours feel and vibe of the images you are posting The more you add the more you will see common colours and themes coming through into your board

3 CHOOSE YOUR COLOUR PALETTE amp IMAGES

Review the images that youve pinned and select out the common themes and colours coming through that you feel reflect your brand well From there use a colour site such as Design Seeds (httpswwwdesign- seedscom) to help you build a cohesive colour scheme that works

4 CHOOSE YOUR FONTS

To go with your colour scheme you will need to choose some good matching fonts that you can use Try these sites for inspiration

httpsfontsgooglecom httpscreativemarketcom httpwwwmyfontscom

5 CREATE YOUR BRAND BOARD

Your Brand Board will give a cohesive overview of all of your brand elements put together See how a brand board works here httpsnzpinterestcompin22166223145535399 and view some examples here

httpsnzpinterestcomsearchpins q=brand20boardamprs=typedampterm_meta[]=brand7Ctypedampterm_meta[]=board7Ctyped

Step 4- Choosing Brand Imagery

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Finding the right images for your brand can be hard Lori explains that using stock images can be a good option but they can also give a very generic feel which lacks personality So its time to learn how to find and take great images

that truly represent your brand and give it that POP you are looking for

1 USING STOCK IMAGES You can use sites like Creative Market to find stock photos that suit your brand Ultimately you dont want to rely exclusively on stock photography but images that fit your brand well can work Loris tips for finding stock photos that will work for you

- Look for your colours If you have a colour palette make sure the photos have one main colour that is your main colour

2 TAKING YOUR OWN IMAGES This is a big topic so we recommend joining us on Loris 9 day image challenge and learn how to create your own brand photos quickly and easily You can sign up here httpslolamediaconzbrandphotochallenge

Step 5- Using Canva

BRANDING BOOTCAMP copy WE NETWORK 2017 | ALL RIGHTS RESERVED

Canva is a great free tool for putting together your images to use on social media

1 CREATE A CANVA ACCOUNT Canva has a free option or a low cost paid version that you can upgrade to We recommend the upgraded version because you can add in your colour palette and fonts and basically use Canva as your brand board

2 UPLOAD YOUR IMAGES Once you have a portfolio of brand images or stock images upload them to Canva Canva has a lot of free and paid stock images available but these may be widely used so it is recommended to have some of your own as well

3 CHOOSE YOUR BRAND IMAGES TO UPDATE Consider what brand images you need to update It might be your FB page Twitter Page website header and some social media pics You will find Canva has options for all of these in the right size to simply add your photos to and download

4 CREATE YOUR TEMPLATES Open each brand image and use the Canva templates to choose one that has a good look and feel for your brand Change the colours and fonts to match your brand board Add in any patterns that match your brand

5 CHECK YOUR BRANDING On your main Canva account page you will see an overall view of your brand images Check that they look and feel cohesive before updating any of your imagery Below you can see a screenshot of the WE Network Canva account Note the consistency of colour and design